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Brown Lloyd James is a
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
firm with offices in New York, Washington, D.C., London, and Doha.


Notable campaigns

The firm has represented a number of high-profile clients, including
Al Jazeera English Al Jazeera English (AJE; ar, الجزيرة‎, translit=al-jazīrah, , literally "The Peninsula", referring to the Qatar Peninsula) is an international 24-hour English-language news channel owned by the Al Jazeera Media Network, which is own ...
, the Shafallah Center for Children with Disabilities, and the
Kingdom of Morocco Morocco (),, ) officially the Kingdom of Morocco, is the westernmost country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to ...
. In 2006, the firm coordinated the launch of Al Jazeera English in the United States. The firm has been criticized for representing controversial clients such as
Asma al-Assad Asma Fawaz al-Assad (born 11 August 1975) is the First Lady of Syria. Born and raised in London to Syrian parents, she is married to the 19th and current President of Syria, Bashar al-Assad. Assad graduated from King's College London in 1996 ...
,
Muammar Gaddafi Muammar Muhammad Abu Minyar al-Gaddafi, . Due to the lack of standardization of transcribing written and regionally pronounced Arabic, Gaddafi's name has been romanized in various ways. A 1986 column by ''The Straight Dope'' lists 32 spellin ...
and supporters of the
People's Mujahedin of Iran The People's Mojahedin Organization of Iran (PMOI), also known as Mojahedin-e-Khalq (MEK) or Mojahedin-e-Khalq Organization (MKO) ( fa, سازمان مجاهدين خلق ايران, sâzmân-e mojâhedīn-e khalq-e īrân), is an Iranian pol ...
(PMOI/MEK/MKO).Suebsaeng, Asawin
"Lobbying for Backers of a Terrorist Group"
, ''Mother Jones'', October 3, 2011.
Gilson, Dave
"A New Human Rights Logo, Brought to You By Qaddafi's PR Firm"
, ''Mother Jones'', September 9, 2011.
In 2011, it was criticized for working with the First Lady of Syria to organize a ''Vogue'' profile. In July 2012, Ynetnews described the firm's May 2011 email released by
WikiLeaks WikiLeaks () is an international Nonprofit organization, non-profit organisation that published news leaks and classified media provided by anonymous Source (journalism), sources. Julian Assange, an Australian Internet activism, Internet acti ...
as one of the Syria Files by stating that the email gave advice "on how to create the appearance it is pursuing reform while repressing the uprising". The firm responded that the document was not paid for, was a "'last-ditch' effort 'to encourage a peaceful outcome rather than violence', which the government subsequently ignored and that it was sent to Asma al-Assad, the wife of Syrian President
Bashar al-Assad Bashar Hafez al-Assad, ', Levantine pronunciation: ; (, born 11 September 1965) is a Syrian politician who is the 19th president of Syria, since 17 July 2000. In addition, he is the commander-in-chief of the Syrian Armed Forces and the ...
. According to
Foreign Agents Registration Act The Foreign Agents Registration Act (FARA)2 U.S.C. § 611 ''et seq.'' is a United States law that imposes public disclosure obligations on persons representing foreign interests.
filings, BLJ Worldwide has run pro-Beijing propaganda campaigns on behalf of the China-United States Exchange Foundation (CUSEF), an organization with close ties to the
Chinese Communist Party The Chinese Communist Party (CCP), officially the Communist Party of China (CPC), is the founding and One-party state, sole ruling party of the China, People's Republic of China (PRC). Under the leadership of Mao Zedong, the CCP emerged victoriou ...
.


Qatar World Cup bid

In 2018, The Sunday Times published claims BLJ acted for the Qatar World Cup bid. It claimed the PR firm acted to undermine rival bids from
the US The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
.


References

{{reflist, 2, refs= Bogardus, Kevin
"PR firm worked with Syria on controversial photo shoot"
{{Webarchive, url=https://web.archive.org/web/20161113212203/http://thehill.com/business-a-lobbying/175149-pr-firm-worked-with-syria-on-controversial-photo-shoot , date=2016-11-13 , ''The Hill'', 08/03/11.
{{cite news , first=Josh , last=Rogin , title=Wikileaked: Lobbying firm tried to help Syrian regime polish image as violence raged , date=2012-07-06 , url=http://thecable.foreignpolicy.com/posts/2012/07/06/wikileaked_lobbying_firm_tried_to_help_syrian_regime_polish_image_as_violence_raged , accessdate=2012-07-07 , archiveurl=https://web.archive.org/web/20120707172458/http://thecable.foreignpolicy.com/posts/2012/07/06/wikileaked_lobbying_firm_tried_to_help_syrian_regime_polish_image_as_violence_raged , archivedate=2012-07-07 , url-status=live {{cite web , title=Political Communications , publisher=WikiLeaks , date=2011-05-19 , url=https://wikileaks.org/syria-files/docs/2089956_political-communications.html , accessdate=2012-07-07 , archiveurl=https://web.archive.org/web/20120708225052/http://wikileaks.org/syria-files/docs/2089956_political-communications.html , archivedate=2012-07-08 , url-status=live {{cite news , first=Sa'ar , last=Haas , title=WikiLeaks: Western firm advised Assad on media spin , date=2012-07-07 , publisher=Ynetnews , url=http://www.ynetnews.com/articles/0,7340,L-4252268,00.html , accessdate=2012-07-07 , archiveurl=https://web.archive.org/web/20120709215501/http://www.ynetnews.com/articles/0,7340,L-4252268,00.html , archivedate=2012-07-09 , url-status=live Public relations companies of the United Kingdom Public relations companies of the United States