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Brooks Brothers, founded in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, New York, in 1818, is the oldest apparel brand in continuous operation in America. Originally a
family business A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willingn ...
, Brooks Brothers produces clothing for men, women and children, as well as home furnishings. Brooks Brothers licenses its name and branding to
Luxottica Luxottica Group S.p.A. is an Italian eyewear conglomerate and the world's largest company in the eyewear industry. It is based in Milan, Italy. Luxottica is a vertically integrated company, which has been described as a monopoly—it designs, ma ...
for eyewear, Paris-based Interparfums for fragrances, and Turkey-based Turko Textiles for its home collection. As a result of store closures and poor online sales due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, the company filed for bankruptcy protection in July 2020. Brooks Brothers announced in August 2020 that it would be purchased by
Authentic Brands Group Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchand ...
and by SPARC Group LLC (Simon Properties Authentic Retail Concepts Group LLC), a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between Authentic Brands Group and
Simon Property Group Simon Property Group, Inc. is an American real estate investment trust that invests in shopping malls, outlet centers, and community/ lifestyle centers. It is the largest owner of shopping malls in the United States and is headquartered in In ...
.


History


Founding and 19th century

On April 7, 1818, at the age of 45, Henry Sands Brooks (1772–1833) opened H. & D. H. Brooks & Co. on the northeast corner of Catherine and Cherry streets in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
. He proclaimed that his guiding principle was, "To make and deal only in merchandise of the finest body, to sell it at a fair profit, and to deal with people who seek and appreciate such merchandise." In 1833, his four sons, Elisha, Daniel, Edward, and John, inherited the family business and in 1850 renamed the company "Brooks Brothers." The
Golden Fleece In Greek mythology, the Golden Fleece ( el, Χρυσόμαλλον δέρας, ''Chrysómallon déras'') is the fleece of the golden-woolled,, ''Khrusómallos''. winged ram, Chrysomallos, that rescued Phrixus and brought him to Colchis, where ...
symbol was adopted as the company's trademark in 1850. A wooly sheep suspended in a ribbon had long been a symbol of British woolen merchants. Dating from the fifteenth century, the image had been the emblem of the
Knights of the Golden Fleece The Distinguished Order of the Golden Fleece ( es, Insigne Orden del Toisón de Oro, german: Orden vom Goldenen Vlies) is a Catholic order of chivalry founded in Bruges by Philip the Good, Duke of Burgundy, in 1430, to celebrate his marriage ...
, founded by
Philip the Good Philip III (french: Philippe le Bon; nl, Filips de Goede; 31 July 1396 – 15 June 1467) was Duke of Burgundy from 1419 until his death. He was a member of a cadet line of the Valois dynasty, to which all 15th-century kings of France belonge ...
, Duke of
Burgundy Burgundy (; french: link=no, Bourgogne ) is a historical territory and former administrative region and province of east-central France. The province was once home to the Dukes of Burgundy from the early 11th until the late 15th century. The ...
. In classical Greek mythology, a magical flying ram, or Golden Fleece, was sought by
Jason Jason ( ; ) was an ancient Greek mythological hero and leader of the Argonauts, whose quest for the Golden Fleece featured in Greek literature. He was the son of Aeson, the rightful king of Iolcos. He was married to the sorceress Medea. He ...
and the
Argonauts The Argonauts (; Ancient Greek: ) were a band of heroes in Greek mythology, who in the years before the Trojan War (around 1300 BC) accompanied Jason to Colchis in his quest to find the Golden Fleece. Their name comes from their ship, ''Argo ...
. In its early history, Brooks Brothers was known for introducing the
ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...
suit to American customers. In the mid-nineteenth century, Brooks Brothers outfitted
United States President The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United Stat ...
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation throu ...
and considered him a loyal customer. At his second inauguration, Lincoln wore a coat specially crafted for him by Brooks Brothers. Hand-stitched into the coat's lining was a design featuring an eagle and the inscription, ''"One Country, One Destiny."'' He was wearing the coat and a Brooks Brothers suit when he was assassinated. As a supplier of soldiers' uniforms during the Civil War, Brooks Brothers became a target of outrage for its allegedly shoddy production. With a contract from New York State to supply uniforms for the New York Volunteers, Brooks Brothers took shredded and sometimes decaying rags, glued them together and stitched them into uniforms. They would fall apart in the rain and were the subject of ridicule from other regiments.


20th century

The last member of the Brooks family to head the company was Winthrop Holly Brooks, who ran the company from 1935 until its sale in 1946, when the company was acquired by Julius Garfinckel & Co. Although Winthrop Brooks remained with the company as a figurehead after the acquisition, John C. Wood became the director of Brooks Brothers. Just prior to that, Wood had been the carrier of the papers for the
Dumbarton Oaks Conference The Dumbarton Oaks Conference, or, more formally, the Washington Conversations on International Peace and Security Organization, was an international conference at which proposals for the establishment of a "general international organization", w ...
. Under the leadership of Wood, Brooks Brothers became even more traditional. Wood notably stated "They call us conservative, but we think that our styles are simply lacking the bizarre. We deal in what a man should wear, not what some women think he should wear." By 1971, eleven Brooks Brothers stores were in operation and located in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
,
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
,
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
,
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
,
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...
, Washington, D.C., and St. Louis as an integral part of the retail conglomerate Garfinckel, Brooks Brothers, Miller & Rhoads, Inc., that held the company until 1981 when it was acquired by Allied Stores.
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
began his career as a salesman at the Brooks Brothers
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Str ...
store. Brooks Brothers later sued
Polo Ralph Lauren Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxur ...
to retain its rights to the original polo button-down collar shirt. Brooks Brothers was acquired by the British firm
Marks & Spencer Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
in 1988. In the mid 1990s, the company's executives removed the signature Golden Fleece logo from the brand's cotton knit polo shirts, though it was later restored. In 2001, Marks & Spencer sold Brooks Brothers to Retail Brand Alliance ("RBA"), now known as The Brooks Brothers Group, a company privately owned by Italian billionaire Claudio del Vecchio (son of
Luxottica Luxottica Group S.p.A. is an Italian eyewear conglomerate and the world's largest company in the eyewear industry. It is based in Milan, Italy. Luxottica is a vertically integrated company, which has been described as a monopoly—it designs, ma ...
founder
Leonardo del Vecchio Leonardo Del Vecchio (22 May 1935 – 27 June 2022) was an Italian billionaire businessman, the founder and chairman of Luxottica, the world's largest producer and retailer of glasses and frames, with 77,734 employees and over 8,000 stores. At t ...
). Along with Brooks Brothers, RBA comprised Carolee, a designer of jewelry for department stores and specialty stores. In 2007, RBA sold its high-end women's brand
Adrienne Vittadini Adrienne Vittadini (born October 9, 1943, in Győr, Hungary) is an American fashion designer. When she was 13, her family fled Győr during the 1956 Hungarian revolution. In 1979, she started what would become a multimillion-dollar fashion busin ...
.


21st century

As of 2015, there were 210 Brooks Brothers stores in the United States and 70 in other countries, including Australia, India, Hong Kong, Taiwan, Korea, Japan, China, France, Spain, the United Kingdom, Chile, Canada, Panama, Italy, the Philippines, Poland, Mexico, UAE, Peru, Singapore, Switzerland, Indonesia, Malaysia, Greece, and Vietnam. In 1998, Brooks Brothers launched its official website. Headquartered on New York's
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Str ...
, United States flagship stores are in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
,
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
,
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, and
Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...
. Most of its clothing is now imported, but some suits, sport coats, shirts and accessories are manufactured in the United States. Many of its mid-range "1818" line of suits are manufactured at Brooks Brothers' Southwick plant in
Haverhill, Massachusetts Haverhill ( ) is a city in Essex County, Massachusetts, United States. Haverhill is located 35 miles north of Boston on the New Hampshire border and about 17 miles from the Atlantic Ocean. The population was 67,787 at the 2020 United States Cen ...
. All Brooks Brothers necktie silk is woven in England or Italy, and the ties still are "cut and piled" at the Brooks Brothers' tie factory in Long Island City, New York. Brooks also has a series of books on etiquette and manners for ladies and gentlemen. Its higher-end label is the Golden Fleece line which features suits that are tailored in the United States. In September 2007, Brooks Brothers's then CEO, Claudio Del Vecchio, announced the unveiling of a high-end collection of men's and women's wear named Black Fleece. Del Vecchio announced that the first star guest designer for the new collection would be New York menswear designer Thom Browne. Black Fleece received so much critical and commercial success that Brooks Brothers opened a stand-alone Black Fleece boutique on
Bleecker Street Bleecker Street is an east–west street in the New York City borough of Manhattan. It is most famous today as a Greenwich Village nightclub district. The street connects a neighborhood today popular for music venues and comedy, but which ...
in the Winter of 2008. Brooks Brothers recently released a line of clothing catering to Asian clientele. In 2008, the company began an extensive renovation of its flagship store at 346 Madison Avenue. In January 2009, Brooks Brothers closed a smaller location at Fifth Avenue and 53rd Street in Manhattan. In 2020, the 365 Madison Avenue store closed. In April 2010, Brooks Brothers launched a line of luxury home furnishings which includes bedding, bath towels, as well as living room décor and entertaining accessories. Between 2017 and 2019, sales stagnated at around $1 billion due to business fashion turning more casual and online competition. This strain is due in part to changing market tastes, although the COVID-19 pandemic is a contributing factor. In May 2020, it was reported that Brooks Brothers was seeking a buyer. Reports also suggest the company was exploring a bankruptcy filing. In June, the company proposed closing its three American factories, “a dramatic move for a brand that has really hung their hat on ‘Made in America.” Del Vecchio, who was responsible for acquiring the factory in Massachusetts, said at the time that the U.S. factories never made any money and that the brand carried a debt of less than $300 million.


Bankruptcy filing and sale

On July 8, 2020, it was reported the company was filing for
Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...
due to declining sales and the
economic impact of the COVID-19 pandemic The COVID-19 pandemic has had far-reaching economic consequences including the COVID-19 recession, the second largest global recession in recent history, decreased business in the services sector during the COVID-19 lockdowns, the 2020 stock ...
. Brooks Brothers planned to close 51 of its 250 locations in North America. On August 11, 2020, Brooks Brothers announced that it would be sold for $325 million to brand development firm
Authentic Brands Group Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchand ...
and to SPARC Group LLC, a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between Authentic Brands Group and shopping mall operator
Simon Property Group Simon Property Group, Inc. is an American real estate investment trust that invests in shopping malls, outlet centers, and community/ lifestyle centers. It is the largest owner of shopping malls in the United States and is headquartered in In ...
. The new owners committed to continue operating at least 125 Brooks Brothers retail locations in the US, and more worldwide (down from 424 global locations before the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
). The transaction was completed in September 2020. Ken Ohashi was also appointed as President and Chief Executive Officer in September 2020. On December 1, 2020, designer
Michael Bastian Michael Bastian (born October 13, 1965), is an American fashion designer known for his namesake label, ''Michael Bastian'', and his work for brands such as GANT. He has received recognition for his work, most notably the CFDA Menswear Designer ...
was named as the brand's creative director.


Innovations

Brooks Brothers introduced many clothing advances to the American market throughout its history as a leader in the American menswear industry: *
Ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...
in 1849 * In 1896, John E. Brooks, the grandson of Henry Sands Brooks, applied button-down collars to dress shirts after having seen them on English
polo Polo is a ball game played on horseback, a traditional field sport and one of the world's oldest known team sports. The game is played by two opposing teams with the objective of scoring using a long-handled wooden mallet to hit a small ha ...
players. * English
foulard A foulard is a lightweight fabric, either twill or plain-woven, made of silk or a mix of silk and cotton. Foulards usually have a small printed design of various colors. ''Foulard'' can also refer by metonymy to articles of clothing, such as sca ...
ties, introduced by Francis G. Lloyd in the 1890s before he was made president of the corporation *
Ivy League The Ivy League is an American collegiate athletic conference comprising eight private research universities in the Northeastern United States. The term ''Ivy League'' is typically used beyond the sports context to refer to the eight school ...
American sack suit, 1895 * Pink dress shirt, became a sensation to go with charcoal-gray suits *
Shetland Shetland, also called the Shetland Islands and formerly Zetland, is a subarctic archipelago in Scotland lying between Orkney, the Faroe Islands and Norway. It is the northernmost region of the United Kingdom. The islands lie about to the n ...
sweater A sweater (North American English) or pullover, also called a jumper (British English and Australian English), ...
, introduced in 1904 *
Harris Tweed Harris Tweed, (''Clò Mór'' or ''Clò Hearach'' in Gaelic) is a tweed cloth that is handwoven by islanders at their homes in the Outer Hebrides of Scotland, finished in the Outer Hebrides, and made from pure virgin wool dyed and spun in th ...
, introduced to the fashion marketplace in 1909 * Polo
coat A coat typically is an outer garment for the upper body as worn by either gender for warmth or fashion. Coats typically have long sleeves and are open down the front and closing by means of buttons, zippers, hook-and-loop fasteners, toggles, ...
about 1910 *
Madras Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
, introduced from
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...
via Brooks Brothers to the public in 1902 * Argyles socks: in 1957, Brooks Brothers became the first American retailer to manufacture the article for men * Light-weight summer suits: the first lightweight summer suits made of cotton
corduroy Corduroy is a textile with a distinctively raised "cord" or wale texture. Modern corduroy is most commonly composed of tufted cords, sometimes exhibiting a channel (bare to the base fabric) between them. Both velvet and corduroy derive from fu ...
and seersucker were introduced by Brooks during the early 1930s * Wash-and-wear shirts: in 1953, the store pioneered the manufacture of wash-and-wear shirts using a blend of
Dacron Polyethylene terephthalate (or poly(ethylene terephthalate), PET, PETE, or the obsolete PETP or PET-P), is the most common thermoplastic polymer resin of the polyester family and is used in fibres for clothing, containers for liquids and fo ...
,
polyester Polyester is a category of polymers that contain the ester functional group in every repeat unit of their main chain. As a specific material, it most commonly refers to a type called polyethylene terephthalate (PET). Polyesters include natura ...
, and
cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor pe ...
that was invented by
Ruth R. Benerito Ruth Mary Rogan Benerito (January 12, 1916 – October 5, 2013) was an American chemist and inventor known for her work related to the textile industry, notably including the development of wash-and-wear cotton fabrics. She held 55 patents. Pe ...
, which they called "Brooksweave" * Non-iron 100% cotton dress shirt, 1998 Brooks Brothers did not make an off-the-rack black suit between 1865 and 2003. For many years, a myth circulated that the reason the company did not make black suits was out of deference to
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation throu ...
, who wore a
bespoke The word ''bespoke'' () has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective ''bespoke'' described tailor-made suits and shoes. Later, it described anything commissioned t ...
black Brooks
frock coat A frock coat is a formal men's coat characterised by a knee-length skirt cut all around the base just above the knee, popular during the Victorian and Edwardian periods (1830s–1910s). It is a fitted, long-sleeved coat with a centre vent at th ...
, a gift from the company, when he was
assassinated Assassination is the murder of a prominent or important person, such as a head of state, head of government, politician, world leader, member of a royal family or CEO. The murder of a celebrity, activist, or artist, though they may not have ...
. It is not clear if this policy was the result or cause of the traditional American fashion rule that black suits in daytime for men are proper only for servants and when honoring the deceased.


Notable customers


Sports

Brooks Brothers is a sponsor and the official suit designers and distributors of Italian football club
Inter Milan Football Club Internazionale Milano, commonly referred to as Internazionale () or simply Inter, and colloquially known as Inter Milan in English-speaking countries, is an Italian professional football club based in Milan, Lombardy. Inter i ...
. From 2010 to 2019, the company was a sponsor and official apparel supplier of the
Head of the Charles Regatta The Head of the Charles Regatta, also known as HOCR, is a rowing head race held on the penultimate complete weekend of October (i.e., on the Friday that falls between the 16th and the 22nd of the month, and on the Saturday and Sunday immedi ...
.


Statesmen


United States

Brooks Brothers has outfitted 41 of the 46
American Presidents The president of the United States is the head of state and head of government of the United States, indirectly elected to a four-year term via the Electoral College. The officeholder leads the executive branch of the federal government and ...
, including Presidents
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation throu ...
,
Ulysses S. Grant Ulysses S. Grant (born Hiram Ulysses Grant ; April 27, 1822July 23, 1885) was an American military officer and politician who served as the 18th president of the United States from 1869 to 1877. As Commanding General, he led the Union A ...
,
Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
,
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gre ...
,
Franklin Roosevelt Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...
, John F. Kennedy,
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
,
Gerald Ford Gerald Rudolph Ford Jr. ( ; born Leslie Lynch King Jr.; July 14, 1913December 26, 2006) was an American politician who served as the 38th president of the United States from 1974 to 1977. He was the only president never to have been elected ...
, George H. W. Bush,
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again ...
,
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
, and
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
. In recent times, only
Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party, he previously served as th ...
and
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
did not own any pieces of clothing from Brooks Brothers. Five US presidents were not customers:
George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of ...
,
Thomas Jefferson Thomas Jefferson (April 13, 1743 – July 4, 1826) was an American statesman, diplomat, lawyer, architect, philosopher, and Founding Fathers of the United States, Founding Father who served as the third president of the United States from 18 ...
,
John Adams John Adams (October 30, 1735 – July 4, 1826) was an American statesman, attorney, diplomat, writer, and Founding Fathers of the United States, Founding Father who served as the second president of the United States from 1797 to 1801. Befor ...
,
Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party, he previously served as th ...
, and
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
. In 1865, President
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation throu ...
wore a custom-made Brooks Brothers frock coat to his Second inauguration. Lincoln later wore the same frock coat on the evening of his assassination. In the late nineteenth century, Brooks Brothers tailored uniforms for elite regiments of the
New York National Guard The New York State Division of Military and Naval Affairs (NYS DMNA) is responsible for the state's New York Army National Guard, New York Air National Guard, New York Guard and the New York Naval Militia. It is headed by Adjutant General of New Y ...
, as well as uniforms for New York state troops and Union officers during the Civil War. Several Generals including
Ulysses S. Grant Ulysses S. Grant (born Hiram Ulysses Grant ; April 27, 1822July 23, 1885) was an American military officer and politician who served as the 18th president of the United States from 1869 to 1877. As Commanding General, he led the Union A ...
, William Sherman, Joseph Hooker and
Philip Sheridan General of the Army Philip Henry Sheridan (March 6, 1831 – August 5, 1888) was a career United States Army officer and a Union general in the American Civil War. His career was noted for his rapid rise to major general and his close a ...
purchased uniforms from Brooks Brothers. In 1881, after becoming vice-president of the United States, Chester A. Arthur went on a Brooks Brothers shopping spree. Presidents
Ulysses S. Grant Ulysses S. Grant (born Hiram Ulysses Grant ; April 27, 1822July 23, 1885) was an American military officer and politician who served as the 18th president of the United States from 1869 to 1877. As Commanding General, he led the Union A ...
,
Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was an American politician and academic who served as the 28th president of the United States from 1913 to 1921. A member of the Democratic Party, Wilson served as the president of ...
, and
Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
all wore Brooks Brothers to their respective inaugurations as well. In 1945, President Franklin D. Roosevelt wore Brooks Brothers while on his way to meet
Joseph Stalin Joseph Vissarionovich Stalin (born Ioseb Besarionis dze Jughashvili; – 5 March 1953) was a Georgian revolutionary and Soviet Union, Soviet political leader who led the Soviet Union from 1924 until his death in 1953. He held power as Ge ...
and
Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 187424 January 1965) was a British statesman, soldier, and writer who served as Prime Minister of the United Kingdom twice, from 1940 to 1945 during the Second World War, and again from ...
at the
Yalta Conference The Yalta Conference (codenamed Argonaut), also known as the Crimea Conference, held 4–11 February 1945, was the World War II meeting of the heads of government of the United States, the United Kingdom, and the Soviet Union to discuss the post ...
. In 1963, President John F. Kennedy was wearing a Brooks Brothers’ grey suit when he was assassinated. In 2009, President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
wore a Brooks Brothers coat, scarf, and gloves during his inauguration in 2009 (this coat was later re-worn by Obama to Trump's inauguration in 2017). In 2013, during his second inauguration, Obama wore a suit designed by Martin Greenfield, paired with a white shirt from Brooks Brothers. In 2017, President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
was inaugurated in a grey suit, white shirt, and dark blue overcoat. The white shirt and overcoat were believed to have been designed by Brooks Brothers.
Melania Trump Melania Trump ( ; born Melanija Knavs , Germanized as Melania Knauss ; born April 26, 1970) is a Slovene-American former model and businesswoman who served as First Lady of the United States from 2017 to 2021 as the wife of 45th president Do ...
and
Ivanka Trump Ivana Marie "Ivanka" Trump (; born October 30, 1981) is an American businesswoman and the first daughter of Donald Trump, 45th president of the United States from 2017 to 2021. She was a senior advisor in his administration, and also was the ...
have also been seen wearing items of clothing from Brooks Brothers at times. In 2021, President Joe Biden broke tradition by not wearing any items from Brooks Brothers at his inauguration, instead opting for a
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
navy suit and winter overcoat.


France

French former president
Jacques Chirac Jacques René Chirac (, , ; 29 November 193226 September 2019) was a Politics of France, French politician who served as President of France from 1995 to 2007. Chirac was previously Prime Minister of France from 1974 to 1976 and from 1986 to ...
bought his shirts at the Madison shop.


Popular culture


Music and fine arts

Brooks Brothers is the official clothier of the
Jazz at Lincoln Center Orchestra The Jazz at Lincoln Center Orchestra is an American big band and jazz orchestra led by Wynton Marsalis. The Orchestra is part of Jazz at Lincoln Center, a performing arts organization in New York City. History In 1988 the Orchestra was formed as ...
.
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
was known to buy and wear clothes from Brooks Brothers. According to Carlton Walters: "I got to nowAndy quite well, and he always looked bedraggled: always had his tie lopsided, as he didn't have time to tie it, and he never tied his shoe laces, and he even wore different colored socks, but he bought all of his clothes at Brooks Brothers."


Film, television, and theatre

The "white" shirts used for
Archie Bunker Archie is a masculine given name, a diminutive of Archibald. It may refer to: People Given name or nickname *Archie Alexander (1888–1958), African-American mathematician, engineer and governor of the US Virgin Islands * Archie Blake (mathemati ...
's costumes in ''
All in the Family ''All in the Family'' is an American television sitcom that aired on CBS for nine seasons, from January 12, 1971, to April 8, 1979. Afterwards, it was continued with the spin-off series ''Archie Bunker's Place'', which picked up where ''All in ...
'' were recut tan oxford shirts from Brooks Brothers. Brooks Brothers supplied clothes for the television show ''
Mad Men ''Mad Men'' is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its f ...
''; in October 2009, Brooks Brothers created a limited edition "Mad Men Edition" suit with the show's costume designer.
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program '' The Colbert Report'' from 2005 ...
had all of his suits for ''
The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show fo ...
'' and ''
The Late Show with Stephen Colbert ''The Late Show with Stephen Colbert'' is an American late-night news and liberal political satire talk show hosted by Stephen Colbert, which premiered on September 8, 2015. Produced by Spartina Productions and CBS Studios, it is the second ...
'' supplied by Brooks Brothers. Brooks Brothers frequently is sought out by costume designers in Hollywood, dressing stars in such films as
Ben Affleck Benjamin Géza Affleck (born August 15, 1972) is an American actor and filmmaker. His accolades include two Academy Awards, three Golden Globe Awards and a Volpi Cup. Affleck began his career as a child when he starred in the PBS education ...
in ''
Pearl Harbor Pearl Harbor is an American lagoon harbor on the island of Oahu, Hawaii, west of Honolulu. It was often visited by the Naval fleet of the United States, before it was acquired from the Hawaiian Kingdom by the U.S. with the signing of the ...
,''
Gene Hackman Eugene Allen Hackman (born January 30, 1930) is an American retired actor and former novelist. In a career that has spanned more than six decades, Hackman has won two Academy Awards, four Golden Globes, one Screen Actors Guild Award, two BAFTAs ...
in ''
The Royal Tenenbaums ''The Royal Tenenbaums'' is a 2001 American comedy-drama film directed by Wes Anderson and co-written with Owen Wilson. It stars Danny Glover, Gene Hackman, Anjelica Huston, Bill Murray, Gwyneth Paltrow, Ben Stiller, Luke Wilson, and Owen Wi ...
,'' and
Will Smith Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
in '' Ali.'' The company produced made-to-measure period costumes for Denzel Washington's ''
The Great Debaters ''The Great Debaters'' is a 2007 American biographical drama film directed by and starring Denzel Washington. It is based on an article written about the Wiley College debate team by Tony Scherman for the spring 1997 issue of ''American Legacy'' ...
''.
George Clooney George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of numerous accolades, including a British Academy Film Award, four Golden Globe Awards, and two Academy Awards, one for his acting and the ot ...
wears Brooks Brothers throughout the film '' Up in the Air,'' and scenes were shot in a Brooks Brothers airport store. The men of the film '' The Adjustment Bureau'' wear Brooks Brothers. In November 2011, Brooks Brothers announced that it had designed a custom wardrobe for
Kermit the Frog Kermit the Frog is a Muppet character created and originally performed by Jim Henson. Introduced in 1955, Kermit serves as the everyman protagonist of numerous Muppet productions, most notably ''Sesame Street'' and ''The Muppet Show'', as well ...
for the movie
The Muppets The Muppets are an American ensemble cast of puppet characters known for an absurdist, burlesque, and self-referential style of variety- sketch comedy. Created by Jim Henson in 1955, they are the focus of a media franchise that encompas ...
. The stars of ''
Slumdog Millionaire ''Slumdog Millionaire'' is a 2008 British drama film that is a loose adaptation of the novel '' Q & A'' (2005) by Indian author Vikas Swarup. It narrates the story of 18-year-old Jamal Malik from the Juhu slums of Mumbai. Starring Dev Pa ...
'' were all dressed by Brooks Brothers for the
81st Academy Awards The 81st Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2008 and took place on February 22, 2009, at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30  ...
. Brooks Brothers made all of the men's costumes, more than 500 pieces, for the 2013 adaptation of ''The Great Gatsby''. They also sponsored the premieres in New York City and Cannes Film Festival. This was followed by a limited edition collection designed with Catherine Martin and sold at Brooks Brothers stores around the world. In '' I Love Lucy'', Brooks Brothers is referenced in "Changing the Boys' Wardrobe" (Season 3, Episode 9, 1953). The characters Ricky and Fred place their old clothes in Brooks Brothers boxes so their wives think they got new expensive clothing from Brooks Brothers.
Chuck Bass Charles Bartholomew Bass is a fictional character in the novel and television series '' Gossip Girl''. In the TV series, he is portrayed by English actor Ed Westwick. Although he is a secondary antagonist in the original book series, the TV serie ...
and
Nate Archibald Nathaniel "Tiny" Archibald (born September 2, 1948) is an American retired professional basketball player. He spent 14 years playing in the National Basketball Association (NBA), most notably with the Cincinnati Royals/Kansas City–Omaha Kings ...
on the ''
Gossip Girl ''Gossip Girl'' is an American teen drama television series based on the novel series of the same name written by Cecily von Ziegesar. The series, developed for television by Josh Schwartz and Stephanie Savage, ran on The CW network for six sea ...
'' TV series frequently wear clothes from Brooks Brothers.
Aziz Ansari Aziz Ismail Ansari (; born February 23, 1983) is an American actor and stand-up comedian. He is known for his role as Tom Haverford on the NBC series '' Parks and Recreation'' (2009–2015) and as creator and star of the Netflix series '' Mas ...
's character
Tom Haverford Thomas Montgomery Haverford (born Darwish Sabir Ismail Ghani) is a fictional character on the NBC series ''Parks and Recreation''. He is a sarcastic, underachieving government official for the city of Pawnee who—in his own mind—is revered f ...
, on the NBC sitcom ''
Parks and Recreation ''Parks and Recreation'' (also known as ''Parks and Rec'') is an American political satire mockumentary sitcom television series created by Greg Daniels and Michael Schur. The series aired on NBC from April 9, 2009, to February 24, 2015, for 125 ...
,'' frequently mentions buying clothes from the Brooks Brothers Boys collection because, as he says, "the cuts are slimmer, and it's cheaper. Win win."
Alec Baldwin Alexander Rae Baldwin III (born April 3, 1958) is an American actor, comedian, and producer. In his early career, Baldwin played both leading and supporting roles in a variety of films such as Tim Burton's '' Beetlejuice'' (1988), Mike Nic ...
's titular character in the 1994 film ''
The Shadow The Shadow is a fictional character created by magazine publishers Street & Smith and writer Walter B. Gibson. Originally created to be a mysterious radio show narrator, and developed into a distinct literary character in 1931 by writer Walter ...
'' was complimented on his Brooks Brothers tie by his adversary Shiwan Khan. At their next meeting, Khan is dressed in Brooks Brothers clothing. In Season 5 of ''
Murder, She Wrote ''Murder, She Wrote'' is an American crime drama television series, created by Peter S. Fischer, Richard Levinson and William Link, starring Angela Lansbury, and produced and distributed by Universal Television for the CBS network. The seri ...
'', main character
Jessica Fletcher Jessica Beatrice "J. B." Fletcher (born Jessica Beatrice MacGill) is a detective show character and the protagonist on the American television series ''Murder, She Wrote''. Portrayed by award-winning actress Angela Lansbury, Fletcher is a best ...
references Brooks Brothers suits. In the song “I’ll know” from the stage musical ''
Guys and Dolls ''Guys and Dolls'' is a musical with music and lyrics by Frank Loesser and book by Jo Swerling and Abe Burrows. It is based on " The Idyll of Miss Sarah Brown" (1933) and "Blood Pressure", which are two short stories by Damon Runyon, and also b ...
,'' in response to Sgt Sarah Brown's musings about her ideal husband, Sky Masterson scoffs: “You have wished yourself a Scarsdale
Galahad Sir Galahad (), sometimes referred to as Galeas () or Galath (), among other versions of his name, is a knight of King Arthur's Round Table and one of the three achievers of the Holy Grail in Arthurian legend. He is the illegitimate son of Si ...
, the breakfast-eating, Brooks Brothers type”. In the 2020 film ''Tenet'', the protagonist played by
John David Washington John David Washington (born July 28, 1984) is an American actor and former professional football player. He played college football at Morehouse College and signed with the St. Louis Rams as an undrafted free agent in 2006. Professionally, Wash ...
wore Brooks Brothers.


Fictional works

The lead character Lestat de Lioncourt in
Anne Rice Anne Rice (born Howard Allen Frances O'Brien; October 4, 1941 – December 11, 2021) was an American author of gothic fiction, erotic literature, and Christian literature. She was best known for her series of novels '' The Vampire Chronicles'' ...
's ''
Vampire Chronicles ''The Vampire Chronicles'' is a series of gothic horror novels and a media franchise, created by American writer Anne Rice, that revolves around the fictional character Lestat de Lioncourt, a French nobleman turned into a vampire in the 18t ...
'' often describes himself wearing suits by Brooks Brothers. F. Scott Fitzgerald refers to Brooks Brothers clothing in his debut novel, '' This Side of Paradise.'' Mary McCarthy's short story "The Man in the Brooks Brothers Shirt," which can be found in her collection ''The Company she keeps,'' 1942, is one of the more famous literary references to the Brooks Brothers.
Bret Easton Ellis Bret Easton Ellis (born March 7, 1964) is an American author, screenwriter, short-story writer, and director. Ellis was first regarded as one of the so-called literary Brat Pack and is a self-proclaimed satirist whose trademark technique, as a ...
refers to clothing from Brooks Brothers worn by
Patrick Bateman Patrick Bateman is a fictional character created by novelist Bret Easton Ellis. He is the villain protagonist and narrator of Ellis' 1991 novel ''American Psycho'' and is portrayed by Christian Bale in the 2000 film adaptation.Guardian Unlim ...
and his colleagues in his controversial novel, ''
American Psycho ''American Psycho'' is a novel by Bret Easton Ellis, published in 1991. The story is told in the first person by Patrick Bateman, a serial killer and Manhattan investment banker. Alison Kelly of ''The Observer'' notes that while "some countr ...
.''
James Thurber James Grover Thurber (December 8, 1894 – November 2, 1961) was an American cartoonist, writer, humorist, journalist and playwright. He was best known for his cartoons and short stories, published mainly in ''The New Yorker'' and collected ...
refers to Brooks Brothers shirts in some of his short stories.
Kurt Vonnegut Kurt Vonnegut Jr. (November 11, 1922 – April 11, 2007) was an American writer known for his satirical and darkly humorous novels. In a career spanning over 50 years, he published fourteen novels, three short-story collections, five plays, and ...
also refers to a Brooks Brothers suit worn by the main character in his book, '' Jailbird.'' Writers
John O'Hara John Henry O'Hara (January 31, 1905 – April 11, 1970) was one of America's most prolific writers of short stories, credited with helping to invent ''The New Yorker'' magazine short story style.John O'Hara: Stories, Charles McGrath, ed., The ...
, Somerset Maugham and J. P. Marquand incorporated Brooks Brothers into their stories as a means to draw out character traits. Richard Yates not only wore Brooks Brothers clothing throughout his life, but he often referred to the brand in his writing, including in '' A Good School,'' in which one of the characters tries to hang himself with a Brooks Brothers belt. Novelist W.E.B. Griffin often mentioned Brooks Brothers military uniforms, Dress uniform and Dress Mess uniform in particular, in his best-selling '' Brotherhood of War'' and '' The Corps'' book series. Writer
Tom Wolfe Thomas Kennerly Wolfe Jr. (March 2, 1930 – May 14, 2018)Some sources say 1931; ''The New York Times'' and Reuters both initially reported 1931 in their obituaries before changing to 1930. See and was an American author and journalist widely ...
makes repeated mentions of Brooks Brothers in his essays on style and status. In Kathryn Stockett's novel '' The Help'', Skeeter wears one of her father's Brooks Brothers shirts. In the 2015 comic book '' Ms. Marvel'' #18 by
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
, the supervillain Kamran is derisively referred to by
Kamala Khan Kamala Khan is a superheroine who appears in American comic books published by Marvel Comics. Created by editors Sana Amanat and Stephen Wacker, writer G. Willow Wilson, and artists Adrian Alphona and Jamie McKelvie, Kamala is Marvel's first ...
's older brother, Aamir, as "that walking Brooks Brothers franchise."


See also

* J. Press * Paul Stuart *
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
*
Izod The Izod Corporation (officially stylized as IZOD) is an American midrange clothing company that produces dressy-casual clothing, sportswear for men, and footwear and accessories. It is a division of Authentic Brands Group, and is currently m ...
* Thom Browne * Hickey Freeman *
Joseph Abboud Joseph Abboud (born May 5, 1950) is an American menswear fashion designer and author. Early life and education Joseph Abboud was born in Boston, Massachusetts. The Abbouds were a working-class Lebanese Maronite Catholic family that started o ...
* Retail apocalypse *
List of retailers affected by the retail apocalypse The following retailers have all either closed or announced plans to close large numbers of retail locations, since 2010, during a time period labelled a "retail apocalypse" by media, accelerated by both the increase in online shopping and then by ...


References


External links

* {{Coord, 40.754445, -73.97856, type:landmark_globe:earth_region:US-NY, display=title Clothing brands of the United States Clothing retailers of the United States American companies established in 1818 Clothing companies established in 1818 Retail companies established in 1818 Shops in New York City Companies based in Manhattan Privately held companies based in New York City Suit makers Luxury brands Eyewear brands of the United States 1818 establishments in New York (state) Companies that filed for Chapter 11 bankruptcy in 2020 1988 mergers and acquisitions 2001 mergers and acquisitions Authentic Brands Group