Brooklin Novo (Portuguese for ''"New Brooklyn"'') is a neighborhood in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. It is delimited by Bandeirantes Avenue,

Marginal Pinheiros Marginal Pinheiros (officially SP-015) is a section of the highway that runs through the city of São Paulo, Brazil along the Pinheiros River. It is one of the most important roads in São Paulo, linking the north and south zones, though this ea ...

, and Santo Amaro Avenue in the Itaim Bibi District of the city. It is bordered by the neighborhoods of Brooklin Velho, Vila Olímpia, Moema,

Vila Cordeiro Vila may refer to: People *Vila (surname) Places Andorra * Vila, Andorra, a town in the parish of Encamp Brazil * Vila Bela da Santíssima Trindade, a municipality in the State of Mato Grosso * Vila Boa, Goiás, a municipality in the State o ...

, and the district of Morumbi.

History

Given its proximity to the neighborhood of

Vila Olimpia Vila may refer to: People *Vila (surname) Places Andorra * Vila, Andorra, a town in the parish of Encamp Brazil * Vila Bela da Santíssima Trindade, a municipality in the State of Mato Grosso * Vila Boa, Goiás, a municipality in the State o ...

, the neighborhood essentially has the same history, because both were created and developed at the same time. It lies in the floodplain of the

Rio Pinheiros The Pinheiros River ( pt, Rio Pinheiros) is a most rectified inverted polluted water original sinuous course, today tributary of the Tietê River that runs through the city of São Paulo, Brazil. Until 1920, the river was together the river ''Jur ...

, which historically inundated the region. In 1941, the Paulista Equestrian Society, an important sporting institution in the country, was established. Years later, the area became residential houses and townhouses for middle-class families. From 1980 onwards, the area went through a process of

gentrification Gentrification is the process of changing the character of a neighborhood through the influx of more affluent residents and businesses. It is a common and controversial topic in urban politics and planning. Gentrification often increases the ec ...

by the city council and state government. These improvements attracted a huge industry for the construction of residential and commercial investment. In the 2000s, the Berrini station of CPTM Line 9 (Emerald) and

Octávio Frias de Oliveira Bridge The Octavio Frias de Oliveira bridge, commonly known as ''"Ponte Estaiada"'', is a cable-stayed bridge in São Paulo, Brazil over the Pinheiros River, opened in May 2008. The bridge is tall, and connects Marginal Pinheiros to Jornalista Roberto ...

were constructed and opened, making the area one of the major financial centers of the city.

Characteristics

Today, the area is residential and commercial and is one of the key financial centers of São Paulo. The neighborhood's principal highway is the

Engenheiro Luís Carlos Berrini Avenue The Engenheiro Luís Carlos Berrini Avenue (in Portuguese: ''Avenida Engenheiro Luís Carlos Berrini'') is an important arterial route in the city of São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazi ...

which has about 100 commercial buildings along the route through the neighborhood. It houses the headquarters of multinational companies, luxury hotels, central TV channels and

consulate A consulate is the office of a consul. A type of diplomatic mission, it is usually subordinate to the state's main representation in the capital of that foreign country (host state), usually an embassy (or, only between two Commonwealth c ...

s.Consulados Internacionais
Brooklin Novo 6

On display are various icons of modern architecture in the city, like the

Centro Empresarial Nações Unidas ''Centro Empresarial Nações Unidas'', ''( Portuguese: United Nations Business Center)'' is a commercial complex located in the city of São Paulo, in the Brooklin Novo neighborhood in the district of Santo Amaro. It is located between the Mar ...

business complex where some of the largest buildings in the country are located. It has an underground connection with the World Trade Center São Paulo, another business complex. In front of the Centro Empresarial Nações Unidas, is the

, which today is one of the most famous postcards of the city. Other landmarks include the Mandarin Building (the tallest residential building in the city) and the Plaza Centenário.

References

{{Visitor attractions in São Paulo (city) Neighbourhoods in São Paulo Tourist attractions in São Paulo