Broaster Company is an American foodservice equipment manufacturer headquartered in Beloit, Wisconsin. It was founded by

L.A.M. Phelan L. A. M. Phelan (1884–1971) was an American businessman and inventor. He is known mainly as inventor of the broaster equipment and method for pressure-cooking chicken, and founder of the Broaster Company. Biography In the late 19th and ...

in 1954. The company is known for producing pressure fryers, licensing "Genuine

Broaster Broaster Company is an American foodservice equipment manufacturer headquartered in Beloit, Wisconsin. It was founded by L. A. M. Phelan, L.A.M. Phelan in 1954. The company is known for producing Pressure fryer, pressure fryers, licensing "Genui ...

Chicken", and operating a branded food program, "''Broaster Express''".

History

The

Broasting Broaster Company is an American foodservice equipment manufacturer headquartered in Beloit, Wisconsin. It was founded by L.A.M. Phelan in 1954. The company is known for producing pressure fryers, licensing "Genuine Broaster Chicken", and ope ...

technique was introduced in 1954 when American businessman and inventor, L.A.M. Phelan, combined parts of a deep fryer and pressure cooker as a way to cook chicken more quickly. With his invention, Phelan trademarked the words "broaster" and "broasted food". Phelan manufactured the first Broaster Pressure Fryers under Flavor Fast Foods, Inc. and in 1956 formed the Broaster Company, expanding its line of offerings to include food product ingredients and accessories. In 1970, the Alco Standard Corporation of Valley Forge, Pennsylvania purchased the Broaster Company. In 1991, Alco sold the Broaster Company to a group of private investors. In 2009, Jay Cipra was named CEO of Broaster Company LLC, after serving as president of its parent company Broaster Company, Inc. Broaster Company celebrated its 60th anniversary in 2014.

Operations

Broaster Company is the owner of a proprietary process that creates what the company calls "Genuine Broaster Chicken". The process uses the company's

marinades Marinating is the process of soaking foods in a seasoned, often acidic, liquid before cooking. The origin of the word alludes to the use of brine (''aqua marina'' or sea water) in the pickling process, which led to the technique of adding flav ...

and coating to prepare chicken which is then fried in a Broaster Pressure Fryer by an employee with training from the Broaster Company. The Broaster Company licenses more than 5,000 restaurants, bars, and carryout locations in the United States with additional locations in 54 countries. Among them is High Life Lounge in Des Moines, highlighting the chicken broasting process on a Season 3 (2010) episode of ''Man v. Food''.

Broasting

Broasting is a method of cooking chicken and other foods using a

pressure fryer In cooking, pressure frying is a variation on pressure cooking where meat and cooking oil are brought to high temperatures while pressure is held high enough to cook the food more quickly. This leaves the meat very hot and juicy. A receptacle used ...

technique invented by L. A. M. Phelan and marketed by the Broaster Company. The method essentially combines

pressure cooking Pressure cooking is the process of cooking food under high pressure steam and water or a water-based cooking liquid, in a sealed vessel known as a ''pressure cooker''. High pressure limits boiling, and creates higher cooking temperatures which c ...

with

deep frying Deep frying (also referred to as deep fat frying) is a cooking method in which food is submerged in hot fat, traditionally lard but today most commonly oil, as opposed to the shallow oil used in conventional frying done in a frying pan. Norm ...

to pressure fry chicken that has been marinated and breaded. Internationally, broasted chicken remains highly popular in

Middle Eastern The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (European ...

and

South Asian South Asia is the southern Subregion#Asia, subregion of Asia, which is defined in both geography, geographical and culture, ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, ...

countries such as Saudi Arabia and Pakistan, as well as in Latin American countries such as

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...

and Peru. Many restaurants and fast-food chains in these countries also have the word "broast" in their names.

References

Bibliography

External links

Broaster Company website.
* {{Cooking techniques Cooking appliances Manufacturing companies based in Wisconsin Cuisine of Wisconsin American companies established in 1954 Food and drink companies established in 1954 Manufacturing companies established in 1954 1954 establishments in Wisconsin