The British Polling Council (BPC) is an association of
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
companies whose opinion polls are regularly published or broadcast in
media in the United Kingdom
There are several different types of mass media in the United Kingdom: television, radio, newspapers, magazines and websites. The United Kingdom is known for its large music industry, along with its new and upcoming artists. The country also has a ...
.
The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the
1992 United Kingdom general election
The 1992 United Kingdom general election was held on Thursday 9 April 1992, to elect 651 members to the House of Commons. The election resulted in the fourth consecutive victory for the Conservative Party since 1979 and would be the last ti ...
. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.
Members
The following organisations are members of the BPC (founding members in bold):
*BMG Research
*Bradshaw Advisory
*Censuswide
*Deltapoll
*Electoral Calculus
*Focaldata
*Forefront Market Research
*Hanbury Strategy
* Harris Interactive
* ICM Research
* Ipsos MORI
*J.L. Partners
* Kantar Public (formerly TNS/System 3)
*LucidTalk
*Obsurvant
*Omnisis
* Opinium
*
ORB International On Friday, 14 September 2007, ORB International, an independent polling agency located in London, published estimates of the total war casualties in Iraq since the US-led invasion of Iraq in 2003.SavantaComRes
*Sky Data
*Stack Data Strategy
*
Survation
Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad r ...
*Techne
*WA Communications
*Yonder Consulting
*
YouGov
YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and sinc ...
NOP (now known as
GfK
GfK (originally german: GfK-Nürnberg Gesellschaft für Konsumforschung e.V., lit=Nuremberg Society for Consumer Research, label=none) is a provider of data and intelligence to the consumer goods industry. It is headquartered in Nuremberg, German ...
) was a founding member, but is no longer a member as of 2018.
See also
*
Evaluation
Evaluation is a
systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of standards. It can assist an organization, program, design, project or any other intervention or initiative to ...
*
Quantitative research
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philoso ...
*
Psephology
Psephology (; from Greek el, ψῆφος, psephos, pebble, label=none) or political analysis is a branch of political science, the "quantitative analysis of elections and balloting". As such, psephology attempts to explain elections using the ...
*
Social research
Social research is a research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative.
* Quantitative designs approach social phenomena through quantifiable ...
*
Statistics
Statistics (from German: '' Statistik'', "description of a state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a scientific, indust ...
*
Statistical survey
Survey methodology is "the study of survey methods".
As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey da ...
*
Voodoo poll
An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls.
The most common examples of open-access polls ask people t ...
*
Elections in the United Kingdom
There are five types of elections in the United Kingdom: elections to the House of Commons of the United Kingdom (commonly called 'general elections' when all seats are contested), elections to devolved parliaments and assemblies, local electio ...
*
Politics of the United Kingdom
The United Kingdom is a unitary state with devolution that is governed within the framework of a parliamentary democracy under a constitutional monarchy in which the monarch, currently Charles III, King of the United Kingdom, is the head ...
*
Market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...