"Bring It On" is the third single from English

indie rock Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produc ...

band

Hard-Fi Hard-Fi are an English indie rock band, formed in 2003 in Staines-upon-Thames, Surrey. The band's most recent lineup before going on hiatus consisted of Richard Archer ( lead vocals and guitar), Kai Stephens (bass guitar and backing vocals) an ...

's third studio album '' Killer Sounds''. It was released on 24 October 2011, but failed to chart. However, the single is featured in adverts for the popular ''

Football Manager 2012 ''Football Manager 2012'' (abbreviated to ''FM12'') is a football management-simulation video game. It was released on Microsoft Windows and Mac OS X on 21 October 2011. FM12 is the eighth game in the Football Manager series. Gameplay ''FM12'' ...

'' game. The single cover does not bear the "

Parental Advisory Advisory (abbreviated PAL) is a warning label introduced by the Recording Industry Association of America (RIAA) in 1985 and adopted by the British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of profan ...

" sticker, despite the profanity used during the second verse.

Music video

The

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

for "Bring It On" was filmed during September 2011 at

Electric Brixton The Fridge was a nightclub in the Brixton area of South London, England, founded, in 1981, by Andrew Czezowski and Susan Carrington, who had run the Roxy during punk music's heyday in 1977. The Fridge closed on 17 March 2010 and has no ...

in London during Hard-Fi's ''Killer Sounds'' Tour.

Reception

"Bring It On" received mixed reviews from critics. It was given a positive review by ''This Feeling'' magazine, who said: "The third single to be released from ''Killer Sounds'' sees Brit-nominated quartet Hard-Fi returning to the kind of form that won the band so many fans back in 2005. It's not quite " Hard to Beat", but it's definitely in the same league and destined to be a real dance floor filler." Electric Banana awarded the song 3/5 stars, saying: "'Killer Sounds' is Hard-Fi’s first album in four years and the question on fan’s lips at the moment is 'was it really worth waiting for?’ The response has been mixed, but overall the result was decidedly average, a trend new single 'Bring it On' is happy to go along with. Catchy and with a strong opening showcasing the band's trademark highly rhythmic, persistent guitar riffs and sharp drums, the song becomes wholly unremarkable by the time it reaches the chorus. Instead of catching the listener's attention it washes over you like you've heard it a hundred times before. And that's the problem; it feels too familiar to stick and sounds like it could be any old indie-rock song. Good to listen to, but nothing special." However, it received a mediocre 2/5 rating from ''Unreality Shout'', saying: "Hard-Fi are capable of much better, but "Bring It On" is a moody, humourless affair."

References

{{DEFAULTSORT:Bring It On Hard-Fi songs 2011 singles Songs written by Richard Archer Song recordings produced by Stuart Price 2011 songs