Bright green environmentalism
1 Origin and evolution of bright green thinking 2 Dark greens, light greens and bright greens 3 International perspective 4 See also 5 References 6 External links
Origin and evolution of bright green thinking
The term bright green, coined in 2003 by writer Alex Steffen, refers
to the fast-growing new wing of environmentalism, distinct from
Bright green environmentalism
Around the middle of the century we’ll see global population peak at something like 9 billion people, all of whom will want to live with a reasonable amount of prosperity, and many of whom will want, at the very least, a European lifestyle. They will see escaping poverty as their nonnegotiable right, but to deliver that prosperity at our current levels of efficiency and resource use would destroy the planet many times over. We need to invent a new model of prosperity, one that lets billions have the comfort, security, and opportunities they want at the level of impact the planet can afford. We can’t do that without embracing technology and better design.
The term bright green has been used with increased frequency due to
the promulgation of these ideas through the Internet and recent
coverage in the traditional media.
Dark greens, light greens and bright greens
Colors of the Greens
Light greens see protecting the environment first and foremost as a
personal responsibility. They fall in on the transformational activist
end of the spectrum, but light greens do not emphasize
environmentalism as a distinct political ideology, or even seek
fundamental political reform. Instead they often focus on
environmentalism as a lifestyle choice. The motto "Green is the
new black" sums up this way of thinking, for many. This is
different from the term lite green, which some environmentalists use
to describe products or practices they believe are greenwashing.
In contrast, dark greens believe that environmental problems are an
inherent part of industrialized civilization, and seek radical
political change. Dark greens believe that currently and historically
dominant political ideologies (sometimes referred to as industrialism)
inevitably lead to consumerism, overconsumption, waste, alienation
from nature and resource depletion. Dark greens claim this is caused
by the emphasis on economic growth that exists within all existing
ideologies, a tendency referred to as growth mania. The dark green
brand of environmentalism is associated with ideas of ecocentrism,
deep ecology, degrowth, anti-consumerism, post-materialism, holism,
[B]right green environmentalism is less about the problems and limitations we need to overcome than the "tools, models, and ideas" that already exist for overcoming them. It forgoes the bleakness of protest and dissent for the energizing confidence of constructive solutions.
While bright green environmentalism is an intellectual current among
North American environmentalists (with a number of businesses, blogs,
NGOs and even governments now explicitly calling themselves bright
green—for instance, the City of Vancouver's strategic planning
document is called "Vancouver 2020: A Bright Green Future"), it is
in Northern Europe, especially Scandinavia, Germany, the Netherlands
and the United Kingdom, that the idea of bright green environmentalism
has become most widespread and most widely discussed. For instance,
the official technology showcase and business expo for the United
Nations Framework Convention on Climate Change in
Biomimicry Eco-innovation Ecological modernization Ecomodernists Efficient energy use Renewable energy commercialization Technogaianism Viridian design movement
^ Newman, Julie, ed. (3 May 2011). "Green Ethics and Philosophy: An
A-to-Z Guide". SAGE Publications. p. 39. ISBN 9781412996877.
Retrieved 23 March 2017.
^ Steffen, Alex (August 6, 2004). "Tools, Models and Ideas for
Building a Bright Green Future: Reports from the Team". Worldchanging.
Archived from the original on 2015-01-01. Retrieved 3 October
^ Green schools show New Haven students the light Archived October 15,
2006, at the Wayback Machine. – The Yale Herald
^ Bright Green Living wiki mission statement (Note: Wiki is inactive.)
^ Steffen, Alex (21 April 2006). "On Earth Day". Worldchanging.
Archived from the original on 2016-01-24. Retrieved 3 October
^ Cooper, Arnie (April 2010). "The Bright Green City – Alex
Steffen's Optimistic Environmentalism". The Sun.
^ Schechner, Sam (March 21, 2008). "Will 'Bright Green' Bring
Discovery The Long Green?". Wall Street Journal. Archived from the
original on July 11, 2010. Retrieved 4 December 2014.
^ Weise, Elizabeth (2008-04-23). "Ed Begley acts on his eco-beliefs".
USA Today. Retrieved 2010-04-26.
^ a b Ross Robertson. "A Brighter Shade of Green—Rebooting
The Next Green Revolution – Wired magazine
A Brighter Shade of Green: Rebooting