Brian Lam
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Brian Lam (born May 23, 1977) is a writer, best known for his work with ''
Gizmodo ''Gizmodo'' ( ) is a design, technology, science and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton, and runs on the Kinja platform. ''Gizmodo'' also includes the subsite ''io9'', whic ...
'', a blog focusing on technology; and ''
The Wirecutter ''Wirecutter'' (formerly known as ''The Wirecutter'') is a product review website owned by The New York Times Company. It was founded by Brian Lam in 2011 and purchased by The New York Times Company in 2016 for about $30 million. Approach and ...
'', a recommendation website for gadgets.


Early life and education

Lam's parents are ethnically Chinese; his mother was born and raised in Queens and his father is an immigrant from Hong Kong. Lam was born in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
but moved to the suburbs of New Jersey after his father, a computer engineer for
Hewlett Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...
, surprised a burglar who was taking their television. Lam was not fond of his time in New Jersey, noting that his preferences are for "deep urban-ness, or I'm into nature, but I'm not into this gray mushy zone in between, that's kind of what the suburbs were for me." As a child, Lam recalled his parents " et me and my brothersdo whatever we wanted to. It's reflected in the professions of all my brothers. One of my brothers is a musician. Another brother is a furniture maker. That has led to us having not a ton of guidance or structure" but his parents applied pressure " obe myself and do what I wanted to do. It's a lot of responsibility to listen to what yourself and find out what's right for you, without anyone programming you for that." When he was 11 or 12, he began spending summers with his grandparents in Hong Kong, where he discovered the local gadgets were "a lot smaller, cheaper, and better." While attending
Boston University Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original campu ...
, he switched majors frequently, taking courses in Philosophy, English, Journalism, Photojournalism, Computer Science, and Business, ending up in business school, after hearing dire stories about the decline of printed news. After college, Lam moved to
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
to work at a small web-development firm in 2000, but was laid off within two months after the
dot-com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compo ...
burst. He then worked at a kickboxing gym he had joined, which was operated by Alex Gong; Lam was present when Gong was shot and killed in 2003 after pursuing a hit-and-run driver that had damaged his car. Lam recalled that he discovered persistence after Gong's death: "I would just work so hard and I got whatever job I wanted eventually, even if I had to apply a few times." This attitude led him to internships at ''
Maximum PC ''Maximum PC'', formerly known as ''boot'', is an American magazine and website published by Future US. It focuses on cutting-edge PC hardware, with an emphasis on product reviews, step-by-step tutorials, and in-depth technical briefs. Componen ...
'' and later ''Wired''.


Career

Lam was a contributor and assistant editor for two years at ''Wired'' magazine before he left to join Gizmodo in 2006 as editor. Gizmodo page views per month increased from 11 million to 42 million in the twelve months following his hiring in July 2006. His apartment in San Francisco served as Gizmodo's headquarters in the city. Lam became editorial director in 2008 and left ''Gizmodo'' in 2011, by which time Gizmodo was receiving more than 220 million page views per month. During his time at Gizmodo, that site obtained and published a story about the
iPhone 4 The iPhone 4 is a smartphone that was designed and marketed by Apple Inc. It is the fourth generation of the iPhone lineup, succeeding the iPhone 3GS and preceding the 4S. Following a number of notable leaks, the iPhone 4 was first unvei ...
prototype in 2010. Lam was called personally by
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
, who asked for the prototype to be returned, but Gizmodo held out until the prototype was officially recognized by Apple as its property. Lam noted the resulting confrontation ultimately led to his disillusionment with and departure from Gizmodo. Later in 2011, Lam started ''
The Wirecutter ''Wirecutter'' (formerly known as ''The Wirecutter'') is a product review website owned by The New York Times Company. It was founded by Brian Lam in 2011 and purchased by The New York Times Company in 2016 for about $30 million. Approach and ...
'', a blog that gave buying recommendations for gadgets. Founding ''Wirecutter'' allowed Lam the time to pursue personal interests with ''The Scuttlefish'', a blog he curated with friends, posting stories about the ocean and aquatic pursuits. In 2013, he started ''The Sweethome'', a similar recommendation website for household goods. By 2015, ''The Wirecutter'' generated US$150 million in e-commerce sales, and the sites had drawn attention for their influential business model: instead of earning money primarily by publishing and updating content frequently to drive site traffic, pageviews, and advertising, they used
affiliate links Affiliate marketing is a marketing arrangement in which Affiliate (commerce), affiliates receive a wiktionary:commission, commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to Outsourcing ...
to earn a fraction of the resulting sale. In 2016, The Wirecutter and The Sweethome were acquired by
The New York Times Company The New York Times Company is an American mass media company that publishes ''The New York Times''. Its headquarters are in Manhattan, New York City. History The company was founded by Henry Jarvis Raymond and George Jones in New York City. T ...
for more than US$30 million. At the time of the acquisition, ''The Wirecutter'' had a staff of roughly 60 employees. In January 2017, The New York Times announced that David Perpich would assume leadership at ''The Wirecutter'' as of March 5.


References


External links

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