Breville is an Australian brand of small

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ...

s, founded in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

in 1932.'Breville 800 Class Espresso Machine', 2003
Powerhouse museum collection 2.0 beta, powerhousemuseum.com. Article retrieved 2007-01-13. It is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens. , the brand also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines.

History

In 1932, Bill O'Brien and Harry Norville (born Charles Henry Norville) mixed their last names together and the Breville

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

was created. The company started by making

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a tr ...

s. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand. After that, Breville turned its attention to manufacturing household appliances. The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active

patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A ...

s and has been awarded more than 40 international design awards. In 1974, Breville released the

toasted sandwich A pie iron—also called pudgy pie iron, sandwich toaster, snackwicher, toastie maker, that consists of two hinged concave, round or square, cast iron or aluminium plates on long handles. Its "clamshell" design resembles that of a waffle iro ...

maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...

and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...

, where it was met with similar success.

Ownership

In 2001, the Breville companies of Australia, New Zealand, and Hong Kong transferred ownership of the brand to

Housewares International Limited Breville Group Limited or simply Breville is an Australian multinational manufacturer and marketer of home appliances, headquartered in the inner suburb of Alexandria, Sydney. The company's brands include Breville, Kambrook and Ronson (outside ...

. The acquisition of the Breville companies caused the group to shift its focus to the electrical business and cease its Australian homewares and cleaning businesses in March 2007. In 2008, Housewares International Limited officially changed its name to the Breville Group Limited. The Breville Group Limited also owns the Kambrook and Sage brands.

Global presence

Breville trades in over 70 countries including China,

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring coun ...

, Mexico, and

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

. In 2002, the Breville brand was launched in Canada and the United States. The company makes contact grills, kettles, espresso machines, toasters,

microwave oven A microwave oven (commonly referred to as a microwave) is an electric oven that heats and cooks food by exposing it to electromagnetic radiation in the microwave frequency range. This induces polar molecules in the food to rotate and produce ...

pressure cooker Pressure cooking is the process of cooking food under high pressure steam and water or a water-based cooking liquid, in a sealed vessel known as a ''pressure cooker''. High pressure limits boiling, and creates higher cooking temperatures whic ...

coffeemaker A coffeemaker, coffee maker or coffee machine is a cooking appliance used to brew coffee. While there are many different types of coffeemakers the two most common brewing principles use gravity or pressure to move hot water through coffee gr ...

s, breadmakers,

juicer A juicer, also known as a juice extractor, is a tool used to extract juice from fruits, herbs, leafy greens and other types of vegetables in a process called juicing. It crushes, grinds, and/or squeezes the juice out of the pulp. Some types ...

s, deep fryers, blenders and food processors.

Trivia

* '' Fat, Sick and Nearly Dead'' has been credited with doubling the sales of Breville juicers since the documentary launched on Netflix in the US in July 2011.

References and footnotes

External links

* {{Home appliance brands Cooking appliance brands Home appliance brands Kitchenware brands Coffee appliance vendors Espresso machines Heating, ventilation, and air conditioning companies Australian brands Home appliance manufacturers of Australia