Peterson Productions filming advertisement for Breeze laundry detergent

Breeze is a brand of laundry detergent manufactured by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

that is currently marketed as the counterpart of OMO detergent for the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federal constitutional monarchy consists of thirteen states and three federal territories, separated by the South China Sea into two regions: Peninsular Malaysia and Borneo's East Mal ...

and

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

markets.

History

Breeze was introduced by Lever Brothers Company in the United States in 1947 as a soapless cleansing agent. During April 1947, Breeze was launched in six cities in the

Midwestern United States The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. I ...

. The product had a

capital investment Investment is the dedication of money to purchase of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as time, money, or effort. In finance, the purpose of investing i ...

of $2,000,000. Breeze began with an advertising campaign in seventeen newspapers, covering six markets. The Federal Advertising Agency was responsible for advertising coordination. In 1956, a box of king size Breeze was offered with a free Cannon Mills Company bath towel and a fifty cent voucher for buying, in

Albuquerque, New Mexico Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding i ...

.''Advertising'',

Albuquerque Journal The ''Albuquerque Journal'' is the largest newspaper in the U.S. state of New Mexico. History The ''Golden Gate'' newspaper was founded in June 1880. In the fall of 1880, the owner of the ''Golden Gate'' died and Journal Publishing Company was ...

, May 4, 1956, pg. 33. A commercial aired nationally as part of the CBS Television Network program Love is a Many Splendored Thing in December 1967 also featured the "free towel with every box" offer, and this commercial can be seen online on various websites such as the

Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...

References

External links

Breeze - Unilever Philippines

Breeze - Unilever Singapore

Breeze - Unilever Malaysia

Breeze - Unilever Thailand
{{Unilever Unilever brands Cleaning product brands Laundry detergents