Bravia (brand)

Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony Corporation, and used for its television products. Its backronym is "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA" which Sony used for their LCD TVs until Summer 2005 (early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker). In 2014, In the part of Sony President & CEO Kasuo Hirai's plans to turn Sony around, BRAVIA was made into an subsidiary rather than just a brand of products.

BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are also assembled from imported parts in Brazil, Spain, China, Malaysia and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at research and development department at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.

The brand was also used on mobile phones in North American, Japanese and European markets as of 2007.

Product range

TVs

In May 2013 Sony introduced their first 4K BRAVIA TV models smaller then X900 from late 2012 .In May 2015, Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available, Sony's Android TVs are now integrated with the Google Assistant for controlling home automation and voice commands.

In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube.

Sony introduced their first 4K Ultra HD OLED Android TV under the BRAVIA brand, named as the A1E in January 2017 with an X1 Extreme processor. The A8F was the next OLED TV introduced by Sony at CES 2018. At IFA 2018, the A9F with an X1 Ultimate processor was unveiled. In 2019, Sony introduced newer version 4K OLED models, A8G and the Master Series A9G, followed by the A8H in 2020. For 2021 Sony offered the world's first cognitive intelligence TVs with its latest XR A.I. Cognitive Processor in the new A80J and Master Series A90J.

Accessories

In April 2007, Sony launched the BRAVIA TDM-IP1, a docking cradle to permit playback of audio and video hosted on an Apple iPod on a BRAVIA model television.

Current accessories available include a Skype camera (CMUBR100) and Wi-Fi adapter (UWABR100).Sony Accessories
– Official Site.

Sony Bravia Internet TV and Video

Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity). 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.

Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US. It plans to revolutionize IPTV.Sony Google TV, hands on
– CNET.

XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008.

The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.

The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8) was released on September 29, 2008. The second model, the 55" (KDL-55XBR8) became available for order in October 2008.

In the United Kingdom, recent Bravia Televisions also include YouView built in, which gives users access to an interactive EPG in addition to on-demand services from the BBC
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