Bravado (song)
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"Bravado" is a song by New Zealand singer-songwriter Lorde, originally included on her debut EP ''
The Love Club EP ''The Love Club EP'' is the debut extended play (EP) by New Zealand singer-songwriter Lorde. At the age of 12, she was discovered by Universal Music Group scout Scott MacLachlan, and began writing songs. In December 2011, MacLachlan paired Lord ...
''. It was later featured on her '' Tennis Court EP'' and the extended version of her debut album ''
Pure Heroine ''Pure Heroine'' is the debut studio album by New Zealand singer-songwriter Lorde. It was released on 27 September 2013 by Universal, Lava, and Republic Records. After several unsuccessful sessions with songwriters, Lorde was paired with Jo ...
'' (2013). The song was written by Lorde and
Joel Little Joel Little (born 13 February 1983) is a New Zealand record producer, musician and Grammy Award-winning songwriter.
and was produced by the latter. The track was released as a single on 6 September 2013, via
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
s, in a number of European countries and India. Characterised as a
chamber pop Chamber pop (or Chamber rock; also called baroque pop and sometimes conflated with orchestral pop or symphonic pop) is a music genre that combines rock music with the intricate use of strings, horns, piano, and vocal harmonies, and other compo ...
and electropop song, "Bravado" addresses Lorde's introverted nature and the need to feign confidence in the music industry. The single was well received by
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
and peaked at number five on the New Zealand Artist Singles chart.


Background and composition

"Bravado" was written by Lorde (credited under her birth-name Ella Yelich-O'Connor) and
Joel Little Joel Little (born 13 February 1983) is a New Zealand record producer, musician and Grammy Award-winning songwriter.
, while production for the song was handled by the latter. The track was written and recorded in 2012 at Little's Golden Age Studios in
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
. Within a week, Lorde had finished recording "Bravado" alongside " Royals" and "Biting Down" during a school break. Chris Schulz, from ''
The New Zealand Herald ''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation of all newspaper ...
'', described "Bravado" as a
chamber pop Chamber pop (or Chamber rock; also called baroque pop and sometimes conflated with orchestral pop or symphonic pop) is a music genre that combines rock music with the intricate use of strings, horns, piano, and vocal harmonies, and other compo ...
piece, while ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, th ...
''s Brittany Spanos called it an electropop song. Running for a duration of (three minutes and 41 seconds), the track is composed on
electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...
beats in the key of
B minor B minor is a minor scale based on B, consisting of the pitches B, C, D, E, F, G, and A. Its key signature has two sharps. Its relative major is D major and its parallel major is B major. The B natural minor scale is: : Changes need ...
and plays in
common time The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note val ...
at a moderate
tempo In musical terminology, tempo ( Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (ofte ...
of 88
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ...
. Lorde's vocal range on the song spans from F3 to D5. The lyrics of "Bravado" address the idea "of false confidence delivering real confidence" and of Lorde stepping into a line of work where, she said, "everyone would be watching me, and everyone would want to talk to me and confront me". Lorde cited the line "Me found bravery in my bravado" from
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
's 2010 song " Dark Fantasy" as an influence. Simon Collins, of ''
The West Australian ''The West Australian'' is the only locally edited daily newspaper published in Perth, Western Australia. It is owned by Seven West Media (SWM), as is the state's other major newspaper, '' The Sunday Times''. It is the second-oldest continuous ...
'', called "Bravado" a particularly prescient song, preempting Lorde's rise to prominence. At a point of the song, Lorde confesses "to a battle between shyness and show-business aspirations": :I learned not to want :The quiet of the room with no one around to find me out :I want the applause, the approval, the things that make me go oh.


Promotion and reception

On 6 September 2013, "Bravado" was released as a digital download single on
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
s in India and various European countries. Lorde held a concert at
Le Poisson Rouge (Le) Poisson Rouge (often referred to as LPR) is a music venue and multimedia art cabaret in New York City founded in 2008 by Justin Kantor and David Handler on the former site of the Village Gate at 158 Bleecker Street. The performance space w ...
in New York, which was her first U.S. live show, and performed the song among other tracks from ''The Love Club EP''. On 3 October 2013, the singer held a concert at the Warsaw Venue in Brooklyn and performed the song among other tracks from the album. In November 2013, Lorde performed the song on the '' Late Show with David Letterman'' to promote ''The Love Club EP'' and ''Pure Heroine''. Throughout the show, she was only backed by a drummer and a keyboard player. "Bravado" was additionally performed during Lorde's debut concert tour throughout 2013 and 2014. In 2014, she performed the track at Silo Park, Auckland on 29 January 2014 as part of her make-up show for the 2014
Laneway Festival The St. Jerome's Laneway Festival, commonly referred to as Laneway, began in Caledonian Lane, Melbourne, Australia, in 2005. Beginning as predominantly an indie music event, the festival grew in popularity and expanded to five Australian citie ...
, and at the Brazil edition of the Lollapalooza. "Bravado" was well received by
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
. Chris Schulz from ''
The New Zealand Herald ''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation of all newspaper ...
'' picked the song and "Million Dollar Bills" as the two best tracks from ''The Love Club EP''. Jason Lipshutz, writing for '' Billboard'', described the track as "delightfully spooky". In a review published in '' The Dominion Post'', Tom Cardy compared the track's style to that of works by
Florence Welch Florence Leontine Mary Welch (born 28 August 1986) is an English singer, the lead vocalist and primary songwriter of the indie rock band Florence and the Machine. The band's debut studio album, ''Lungs'' (2009), topped the UK Albums Chart and wo ...
and
Marina Diamandis Marina Lambrini Diamandis (; el, Μαρίνα-Λαμπρινή Διαμάντη; born 10 October 1985), known mononymously as Marina (often stylised in all caps), and previously by the stage name Marina and the Diamonds, is a Welsh singer and ...
, labelling it a "sharp, refreshing and smart" song. The song peaked at number five on the New Zealand National Singles and number twenty-nine on the US
Hot Rock Songs Hot Rock & Alternative Songs (formerly known as Rock Songs and Hot Rock Songs) is a record chart published by '' Billboard'' magazine. From its debut on June 20, 2009, through October 13, 2012, the chart ranked the airplay of songs across alterna ...
chart.


Weekly charts


Release history


References


External links

* {{authority control 2013 songs Lorde songs Songs written by Joel Little Songs written by Lorde Song recordings produced by Joel Little