Brandon Grotesque is a

sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called " serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than s ...

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands o ...

kerning In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letterforms, while tracking (letter-spacin ...

was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights. Italic versions were also made available for each weight. The typeface can be classified as a geometric sans-serif, heavily inspired by the typefaces of same classification during the 1920s and 1930s. It was designed to appear elegant through having a low

x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the le ...

, a less common characteristic for sans-serif fonts. In 2014, von Döhren released ''Brandon Text'', a tighter version intended for body text.

Usage

Since 2010, it has been the corporate font of Comedy Central, used on promotional materials, idents and posters, such as for its Rally to Restore Sanity and/or Fear event, together with the font Eames Century Modern. Brandon Grotesque was selected as the

wordmark __notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic iden ...

typeface of

Brandon University Brandon University is a university located in the city of Brandon, Manitoba, Canada, with an enrollment of 3375 (2020) full-time and part-time undergraduate and graduate students. The current location was founded on July 13, 1899, as Brandon Co ...

's revised logo. A custom version of Brandon Text, Bogle, was created for

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

in 2017. Bogle adds additional rounding to the Brandon Text characters, and elements of the Walmart spark logo, to Brandon Text. The font was named Bogle after Bob Bogle,

Sam Walton Samuel Moore Walton (March 29, 1918 – April 5, 1992) was an American business magnate best known for founding the retailers Walmart and Sam's Club, which he started in 1962 and 1983 respectively. Wal-Mart Stores Inc. grew to be the world's ...

’s assistant that coined the name Walmart.

References

External links

Brandon Grotesque Type Specimen

HVD Fonts Website
Typefaces and fonts introduced in 2011 Geometric sans-serif typefaces {{typography-stub