Brandable software is typically

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consist ...

created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

associated with it, and sell it as if it were their own.{{Cite web, title=Brandable software Trends, February 2021 - Updated daily, url=https://inlinks.net/trends/topic?n=Brandable_software, access-date=2021-02-04, website=inlinks.net It may also be referred to as

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

software or Rebranded Software. Brandable software is usually presented as an alternative to more expensive

software development Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development invo ...

. In most cases, the company providing the software allows many features of the software to be changed by the customer, such as the software name, graphics, installer and website links. There are various uses of brandable software. In many cases, it is placed on the customer's website in order to generate web traffic and increase name recognition. It can also be used as a source of additional revenue for the customer, or as the sole source of revenue for a new business.

Customizable components

Brandable Software is normally designed so that certain components are customizable with the purchasing company's information. Among the most common are: *Program name - The program is usually given a unique name chosen by the purchasing company *Company name - The program is usually designed so that it appears to have been written by the purchasing company * Name of the author - name of the person who made the program * Product link(s) - Links to one or more sites with product or services offers *Website - They purchasing company's website is usually displayed in numerous places within the software to promote brand name awareness and provide easy access to their website and other products *Payment URL - The program's demo version will normally give the end user the option of opening a web browser directly to a page on the purchasing company's website that will allow them to immediately purchase the full version. *

Splash screen A splash screen is a graphical control element consisting of a window containing an image, a logo, and the current version of the software. A splash screen can appear while a game or program is launching. A splash page is an introduction page on a ...

- The splash screen is displayed when the program is opened. There may be separate splash screens for the program's installer and the program itself. Graphic design for the splash screen and other graphical elements of the brandable software is usually provided and included in the purchase price, but can also be created by the purchasing company *

Logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...

- They purchasing company's logo, or a related image, is usually displayed within the software *

About box The dialog box (also called dialogue box (non-U.S. English), message box or simply dialog) is a graphical control element in the form of a small window that communicates information to the user and prompts them for a response. Dialog boxes are ...

- This window usually displays information about the program, version number, and company *

End User License Agreement An end-user license agreement or EULA () is a legal contract between a software supplier and a customer or end-user, generally made available to the customer via a retailer acting as an intermediary. A EULA specifies in detail the rights and restr ...

- The End User License Agreement (EULA) can normally be customized * Readme - Normally a short introduction to the software with contact information or additional instructions. *Help file - The help file is usually created so that no reference is made to the program name or company name. This allows it to be used repeatedly for differently branded versions of the software. It is usually possible for the purchasing company to edit the help file. *

Start Menu The Start menu is a graphical user interface element used in Microsoft Windows since Windows 95 and in other operating systems. It provides a central launching point for computer programs and performing other tasks in the Windows shell. It is name ...

- In most cases, a start menu folder with the purchasing company's name is created on the end user's machine ( ompany NameSoftware). Then sub-folders are created for each of that company's branded programs. This helps to keep all of purchasing company's software folders organized in one central folder. * Installer - The installer is usually also branded with the purchasing company's identifying information, graphics and logos. *Demo version and full version - In most cases the branded software is delivered with both Demo and Full versions, so that the demo may be distributed free of charge but in limited capacity, and the Full version is only distributed once it has been purchased. *Demo version type - A wide variety of demo types are usually available to choose from. These include demos that will run for a certain number of days, uses, time, or a combination of these things. Demo versions may also have a smaller number of features available.

Delivery

Once the software has been fully branded with the purchasing company's information it is normally bundled into an installer. Some common types are Windows Installer and

executable In computing, executable code, an executable file, or an executable program, sometimes simply referred to as an executable or binary, causes a computer "to perform indicated tasks according to encoded instructions", as opposed to a data fil ...

formats. These can be distributed immediately to end-users without any prerequisite software.

Resell rights

The purchasing company is given the right to resell their branded version of the software, normally at the price of their choosing. Depending on the agreement, the purchasing company may also be allowed to give their branded version of the software away for free or allow other companies to sell it. In most cases the purchasing company is only given the rights to the

compiled In computing, a compiler is a computer program that translates computer code written in one programming language (the ''source'' language) into another language (the ''target'' language). The name "compiler" is primarily used for programs tha ...

version of the software, not the software's

source code In computing, source code, or simply code, is any collection of code, with or without comments, written using a human-readable programming language, usually as plain text. The source code of a program is specially designed to facilitate the ...

Giveaway Rights

The person or the company has the right to give their branded version of the software away. But does not have the right to resell the software.

References

Software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consist ...

Software licenses