Brad Keywell
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Brad Keywell (born October 1969) is an American entrepreneur from Michigan. He is the founder and executive chairman of Uptake Technologies, an industrial AI software provider. He is an early investor of Tempus Labs, co-founder of
Groupon Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon af ...
, Echo Global Logistics,
Mediaocean Mediaocean is an advertising services and software company, headquartered in New York City. History Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank, which the companie ...
, DRIVIN, and Lightbank. As of August 2020, his net worth was estimated at US$ 2.7 billion. Keywell is the recipient of the 2019 Ernst & Young World Entrepreneur Of The Year award.


Early life and education

Keywell grew up in
Bloomfield Hills, Michigan Bloomfield Hills is a small city (5.04 sq. miles) in Oakland County in the U.S. state of Michigan. It is a northern suburb of Metro Detroit and is approximately northwest of Downtown Detroit. Except a small southern border with the city of Bir ...
, and attended
Cranbrook Schools Cranbrook Schools is a private, PK–12 preparatory school located on a campus in Bloomfield Hills, Michigan. The schools comprise a co-educational elementary school, a middle school with separate schools for boys and girls, and a co-educatio ...
. He studied at the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 milli ...
in 1990, received a Bachelor of Business Administration in 1991 from the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
and a Juris Doctor ''cum laude'' in 1993 from the
University of Michigan Law School The University of Michigan Law School (Michigan Law) is the law school of the University of Michigan, a public research university in Ann Arbor, Michigan. Founded in 1859, the school offers Master of Laws (LLM), Master of Comparative Law (MCL ...
. He is a member of the Michigan Bar Association and the State Bar of Illinois.


Career

Keywell started his career as an intern for Sam Zell's Equity Group Investments, LLC. In 1999, he and Eric Lefkofsky co-founded Starbelly, an online supply chain management firm, which was acquired in January 2000 by HA-LO (NYSE:HMK) for $240 million. In February 2005, he co-founded Echo Global Logistics. Keywell served as the Chairman of the Board of the company until 2017. In June 2006, Keywell co-founded MediaBank, a
SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...
provider to the advertising and media buying industry. In 2012, a merger between MediaBank and Donovan Data Systems (DDS) created
Mediaocean Mediaocean is an advertising services and software company, headquartered in New York City. History Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank, which the companie ...
, and in 2014,
Vista Equity Partners Vista Equity Partners is an American investment firm focused on financing and forwarding software, data, and technology-enabled startup businesses. Vista has invested in hundreds of companies, including Misys, Ping Identity, and Marketo. The ...
acquired MediaOcean. In 2007, he co-founded ThePoint.com, an online collective action website. In late 2008, it became a collective buying platform, changed its name to
Groupon Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon af ...
and got listed on NASDAQ in 2011. Keywell served on the Board of Directors from its inception through 2018. In February 2010, Keywell co-founded Lightbank, a technology venture and mid-stage investment firm. In 2013, he co-founded DRIVIN, an automobile data analytics company. In 2016, KAR Auction Services (NYSE:KAR) acquired DRIVIN in a $43 million stock deal. In July 2014, Keywell founded the industrial AI software company Uptake valued at over $2.3 billion. In 2015, he became an early investor and director of Tempus, a medical technology company. In September 2018, he founded and launched WNDR Museum, an experiential art museum located in Chicago’s West Loop. Keywell has been an adjunct professor at the
Booth School of Business The University of Chicago Booth School of Business (Chicago Booth or Booth) is the graduate business school of the University of Chicago. Founded in 1898, Chicago Booth is the second-oldest business school in the U.S. and is associated with 10 N ...
at the
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...
and the author of the book ''Biz Dev 3.0: Changing Business as We Know It'', published by ALM Publishing. He is the host of a podcast, The Upside, and a participant of the
Renaissance Weekend Renaissance Weekend is an invite-only American retreat for leaders in business and finance, government, the media, religion, medicine, science, technology, and the arts. Conversations are off-the-record and subject matter ranges widely, tending to ...
and the
TED Conference TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sa ...
.


Philanthropy

In 2014, Keywell created the Keywell Foundation to support nonprofit and NGO enterprises. In 2015 he signed
The Giving Pledge The Giving Pledge is a campaign to encourage extremely wealthy people to contribute a majority of their wealth to philanthropic causes. , the pledge has 236 signatories from 28 countries. Most of the signatories of the pledge are billionaires, a ...
to give away half of his wealth. He is the founder and chairman of Chicago Ideas, an innovations and ideas gathering. He is Chairman of the Future Founders Foundation, providing entrepreneurial education to students in Chicago, and Illinois Innovation Council.


Awards

Keywell was the Ernst & Young World Entrepreneur of the Year in 2019.


References


External links

* {{DEFAULTSORT:Keywell, Brad Living people 1969 births 21st-century American businesspeople Ross School of Business alumni University of Michigan Law School alumni People from Bloomfield Hills, Michigan American company founders