Cartoonito is a pan-Asian cable and satellite television channel owned by Warner Bros. Discovery under its International division. It first launched in 2005 as Boomerang, and like the namesake channel in the US, this localization originated as a programming block that aired on

Cartoon Network Asia Cartoon Network is a pan-Asian pay television channel that primarily broadcasts animated series. Operated by Warner Bros. Discovery under its International division, the channel is broadcast from its headquarters in Singapore and Jakarta, Indone ...

, running from 2001 to 2005 before gaining its own channel. On 1 December 2012, the original version of Boomerang was shut down and replaced by Toonami Asia, while a separate Cartoonito channel launched on the same date. That channel would close on 1 January 2015, with Boomerang relaunched as part of the 2015 global rebrand. Toonami Asia shut down in March 2018, and with it the channel space held by the 2005–12 version of Boomerang. As part of Cartoonito's 2021 relaunch, the brand returned to Asia as a block on Cartoon Network and Boomerang in March and May 2022 respectively; the block shifted to Boomerang full-time in November. On 28 June 2023, Warner Bros. Discovery announced that Cartoonito would once again become its own channel, and the switchover from Boomerang took place on July 28.

Programming

Availability

Malaysia

In Malaysia, Cartoonito broadcasts via Unifi TV plus local advertisements from the service providers. Due to made decision following TA-DAA! cessation on Astro, the channel ceased on Astro on 1 February 2023, and was replaced by CBeebies, while Unifi TV still airs that channel.

Philippines

In the Philippines, Cartoonito broadcasts as a channel and also had a weekday afternoon Boomerang-themed block. Its programming came straight from the pan-Asian feed (with a few from the Boomerang channel in Australia and New Zealand), such as '' The Looney Tunes Show'', '' Rat-A-Tat'', '' Inspector Gadget'', and '' Mr. Bean: The Animated Series''. Since October 2017, the Boomerang block on TV5 Network Philippines was dropped out due to preparing for the collaboration with the U.S.-based sports channel, ESPN; which is formerly in the Philippines since December 2017 (during the 2016–2017 PBA Governor's Cup Finals). It was " ESPN5" (formerly "Sports5") until 8 March 2020, it was rebranded as One Sports.

Thailand

In Thailand, Cartoonito Asia has a localized feed in

Thai Thai or THAI may refer to: * Of or from Thailand, a country in Southeast Asia ** Thai people, the dominant ethnic group of Thailand ** Thai language, a Tai-Kadai language spoken mainly in and around Thailand *** Thai script *** Thai (Unicode block ...

that began broadcasting since 14 August 2013. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Thailand until the channel closed in December 2012. Boomerang Thailand can be viewed via TrueVisions. The Thai version of Boomerang is also the only Boomerang channel in the world that hasn't adopted the 2015 rebrand, instead utilizing the 2012 EMEA rebrand. The pan-Asian feed was launched in 2020 on 3BB Giga TV, which, unlike the Thai feed, is available in English. In May 2023, Boomerang launched on AIS Play. It will cease broadcasting on 1 September 2023.

Indonesia

In Indonesia, Cartoonito Asia has been broadcast on Topas TV,

Transvision Humanity+ (also Humanity Plus; formerly the World Transhumanist Association) is a non-profit international educational organization that advocates the ethical use of technologies and evidence-based science to improve the human condition. This cond ...

(a subsidiary of CT Corp), and UseeTV ( Telkom Indonesia). As of 1 March 2019, Boomerang Asia is also available on pay-TV such as MNC Vision (a subsidiary of

MNC Group PT Media Nusantara Citra Tbk (commonly known as MNC Media or MNC) is an Indonesian Mass media, media company founded on 17 June 1997 as PT Panca Andika Mandiri, it was renamed to the present name on 12 September 2002. It is owned by ''PT Global ...

) and Skynindo, as well as free apps paid like

Vision+ Vision, Visions, or The Vision may refer to: Perception Optical perception * Visual perception, the sense of sight * Visual system, the physical mechanism of eyesight * Computer vision, a field dealing with how computers can be made to gain und ...

(under MNC). Some programs use

Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...

languages and are in English.

Vietnam

In Vietnam, Boomerang Asia broadcasts in Vietnamese and localized Vietnamese commercials, Boomerang Vietnam also has an Official YouTube channel like the Thai feed.

Taiwan

In Taiwan, Cartoonito has been broadcast since November 2016 and is in Taiwanese Mandarin.

Japan

In Japan, Boomerang Asia has been available via satellite since 2004. It broadcasts in Japanese. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Japan until the channel closed on 1 December 2012.

India

In India, Boomerang was able to be viewed via DishTV India. The Indian feed ceased broadcasting on 2 March 2009 along with Turner Classic Movies Asia.

Boomerang programming blocks

Boomeraction

Boomeraction was a block which, as its name suggests, consisted of classic action-oriented shows such as '' Jonny Quest'', '' Birdman and the Galaxy Trio'', ''

Sealab 2020 ''Sealab 2020'' is an American animated television series produced by Hanna-Barbera Productions and broadcast on NBC from September 9 to December 2, 1972, on Saturday mornings. The series was created by Alex Toth, who also created such other Ha ...

'' and among others. The block aired weekdays at 5:00 pm.

Boom! Boom! Boom!

Boom! Boom! Boom! was an unstoppable weekend block with no commercial interruptions, featuring all-time toon favorites.

Tiny TV

Tiny TV began airing on 1 March 2010, and was shown each weekday from 9:00 am to 2:00 pm. Previously, the block aired younger-skewing versions of classic Warner Bros. and Hanna-Barbera cartoons (such as '' The Flintstone Kids'', '' Baby Looney Tunes'', '' Tom & Jerry Kids'', and '' A Pup Named Scooby-Doo''), but eventually introduced other acquired toddler-themed cartoons like '' Postman Pat'' and '' Care Bears: Adventures in Care-a-lot''.

Boomerang Theatre

Boomerang Theatre is Boomerang's movie block, and is currently airing in

the U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Boomysteries

Boomysteries is a mystery-themed late night block on weekends at 11:00 pm which features the strangest but mysterious toon stories ever.

Boomeracers

Boomeracers was a car-racing-themed programming block that aired weekdays at 1:30 pm.

The Zoo

The Zoo is an animal-themed programming block that aired weekdays at 9:00 to 11:00 am. As with Boomeracers, The Zoo was a spinoff of the Boomerang block of the same name, and has aired in the United Kingdom as well.

The Big Bucket

The Big Bucket was Boomerang's marathon block. Started in June 2006, The Big Bucket featured a three-hour marathon of Boomerang's Character of the month.

Free Classic

Free Classic was Boomerang's cartoon classic block. Started in July 2007, Free Classic featured a five-hour cartoon classic of Boomerang's Character of the month.

Logo history

File:Boomerang tv logo (2004-2015).svg, Logo used in Thailand since 2013–2023 File:Boomerang 2014 logo.svg, alt=Un-used in Thailand., January 1, 2015 – July 28, 2023

References

External links