Bloomberg News is an international news agency headquartered in New
United States and a division of
Bloomberg L.P. Content produced
Bloomberg News is disseminated through Bloomberg Terminals,
Bloomberg Television, Bloomberg Radio, Bloomberg Businessweek,
Bloomberg.com and Bloomberg's mobile platforms. As
John Micklethwait served as editor-in-chief.
1.4 2015 refocus
2 China coverage
3 Bloomberg Businessweek
4 Bloomberg Television
5 Bloomberg Markets
6 Bloomberg View
7 Bloomberg Politics
9 External links
Bloomberg News, originally known as Bloomberg Business News, was
Michael Bloomberg and Matthew Winkler in 1990 to deliver
financial news reporting to
Bloomberg Terminal subscribers.
News agency was established in 1990 with a team of six
people. Winkler was first editor-in-chief. In 2010, Bloomberg
News included more than 2,300 editors and reporters in 72 countries
and 146 new bureaus worldwide.
Bloomberg Business News was conceived as a way of expanding the
services offered through the terminals. According to Matthew Winkler,
then a writer for the Wall Street Journal, Michael Bloomberg
telephoned him in November 1989 and asked "What would it take to get
into the news business?"
Knowing that Bloomberg had no experience in journalism, Winkler
presented him with a hypothetical ethical dilemma:
"You have just published a story that says the chairman --- and I mean
chairman --- of your biggest customer has taken $5 million from the
corporate till. He is with his secretary at a Rio de Janeiro resort,
and the secretary's spurned boyfriend calls to tip you off. You get an
independent verification that the story is true. Then the phone rings.
The customer's public-relations person says, 'Kill the story or we
will return all the terminals we currently rent from you.'"
"What would you do?" Winkler asked.
"Go with the story," Bloomberg replied. "Our lawyers will love the
fees you generate."
Winkler recalls this as his "deciding moment," the time at which he
became willing to help Bloomberg build his news organization.
The purpose of the service was to provide up-to-the-minute financial
news communicated in a concise and intelligent way. As a fledgling
company in 1990, Bloomberg hoped that the news service would spread
the company name, sell more Bloomberg Terminals and end Bloomberg's
reliance on the
Dow Jones News Services, a valuable subscriber service
for the Terminal.
The creation of Bloomberg Business News required Winkler to open a
Bloomberg office in
Washington, D.C. in order to report about
political effects on the business world. However, the Standing
Committee of Correspondents (SCC) in Washington required Bloomberg
News be formally accredited to act as a legitimate news source, a
title that Bloomberg Business News only accomplished after agreeing to
provide free terminals to major newspapers in exchange for news space
in the publications. This accreditation led to an annual growth
over 35% until 1995. During this growth period Bloomberg News
opened a small television station in New York, purchased New York
Radio Station WNEW, launched fifteen-minute weekday business news
programs for broadcast on
PBS and opened offices in
Hong Kong and
Frankfurt, Germany. By 1995,
Bloomberg News had 335 reporters in
The initial goal of Bloomberg Business News to increase terminal sales
was adequately met by the mid-nineties and refocused the scope to
their news service in order to rival the profitability of other media
groups such as
Reuters and Dow Jones. This led to the creation of
Bloomberg's magazine, Bloomberg Personal in 1995, which would be
carried in the Sunday edition of 18 U.S. papers. Also in 1995,
Bloomberg launched a 24-hour financial news service through Bloomberg
Information Television and began wiring its terminals through
DirectTV. This simultaneously occurred with the launch of a web site
to provide audio feed of radio broadcasts.
Bloomberg Business News was renamed
Bloomberg News in 1997. By this
Bloomberg News content was carried in over 800 newspapers
worldwide and was syndicated through
Bloomberg Television and 40
Bloomberg News partnered with
The Washington Post
The Washington Post to launch a
global news service known as
The Washington Post
The Washington Post News Service with
Bloomberg News. Hosting content from both news sources, the service
hopes to pair the political experience of
The Washington Post
The Washington Post with the
global financial economic news of Bloomberg News.
In April 2014,
Bloomberg News launched a new section, Bloomberg
Luxury, which focuses on luxury living. According to an internal memo
obtained by WWD, Chris Rovzar, the former digital editor of Vanity
Fair, will help Bloomberg build its editorial vision for luxury.
The section's content provides information on topics including travel,
wine news, dining, auto news, gadgets, and more. Review of technology
and high-end autos are published weekly. It also highlights content
from Bloomberg's quarterly lifestyle and luxury magazine Pursuits.
Bloomberg television has been criticized from overseas media claiming
that Bloomberg attempts to hire 'young and pretty people especially
women showing their bodies in a grotesque manner to increase ratings'.
A 2015 "leaked internal memo" by editor-in-chief John Micklethwait
indicated an intent to refocus the agency to better target their core
audience, "the clever customer who is short of time", and better
achieve the goal of being "the definitive 'chronicle of
capitalism'". This change would lead to a reduction in reporting on
"general interest" topics (e.g. sports) in favor of business and
Bloomberg News received a 2012 George Polk Award for its series of
stories about China's political elite, "Revolution to Riches."
One story in the series focused on the family wealth of Chinese leader
Xi Jinping. Journalist and author
Howard W. French reported in the
May/June 2014 issue of the
Columbia Journalism Review
Columbia Journalism Review that prior to
publication of the Xi story, high-level Bloomberg officials met with
Chinese diplomats twice without informing the journalists who were
working on the story.
The first meeting was between Winkler and Zhang Yesui, the Chinese
ambassador to the United States. Zhang is said to have told Winkler,
"If Bloomberg publishes this story, bad things will happen for
Bloomberg in China. If Bloomberg does not publish the story, good
things will happen for Bloomberg." The second meeting occurred shortly
after in New York and included Bloomberg Chairman Peter Grauer, the
company's Chief Executive Daniel Doctoroff, and an unnamed Chinese
Around the time of the second meeting, during a lengthy conference
call with Bloomberg reporters and editors, Doctoroff insisted on
changes in the story that softened its impact by revising the language
used to describe the Xi family's assets.
After the Xi story appeared, terminal sales in China slowed because
government officials ordered state enterprises not to subscribe. The
Bloomberg News website was also blocked on Chinese servers, and the
company was unable to get visas for journalists it wanted to send to
In 2014, Grauer told staff at the Bloomberg
Hong Kong bureau that the
company's sales team had done a "heroic job" of mending relations with
Chinese officials who had indicated their displeasure about
publication of the Xi revelations. He also warned that if Bloomberg
"were to do anything like" the Xi story again, the company would "be
straight back in the shit-box."
On October 29, 2013, during a conference call, Winkler told four
Bloomberg journalists in
Hong Kong that the findings of their major
investigation into "the hidden financial ties between one of the
wealthiest men in China and the families of top Chinese leaders" would
not be published. Less than a week later, a second planned article
"about the children of senior Chinese officials employed by foreign
banks," was also killed, according to Bloomberg employees.
Unnamed Bloomberg employees quoted by
The New York Times
The New York Times said the
decision not to publish was made by the company's top editors, led by
Winkler. According to one employee, Winkler said, "If we run the
story, we'll be kicked out of China."
When contacted by the Times, Winkler said in an email that neither
story had been killed. "'What you have is untrue,'" he wrote. "'The
stories are active and not spiked.'" Laurie Hays, the senior editor on
the articles, "echoed" his statement. Winkler declined to discuss the
The Winkler and Hays denials appeared in a story published by the
Times on November 8, 2013. At a mayoral news conference four days
Michael Bloomberg also denied the accusation. He "insisted"
Bloomberg News "did not do that; the editors said that was just
not the case." Noting Winkler's response to the Times, he added,
"No one thinks that we are wusses and not willing to stand up and
write stories that are of interest to the public and that are
factually correct." He also said that because he was mayor of New
York, he was not involved in the operations of the news agency. "I've
recused myself from anything to do with the company," he said.
Three journalists left the company after news reports about the
decision appeared --- reporter Michael Forsythe, editor and reporter
Amanda Bennett, and Ben Richardson, an editor at large for Asia
news. Forsythe was the lead writer on the Xi Jinping
story. Richardson said, "I left Bloomberg because of the way the
story was mishandled, and because of how the company made misleading
statements in the global press and senior executives disparaged the
team that worked so hard to execute an incredibly demanding story." He
also said that the company has threatened the journalists who worked
on the story with legal action if they discuss the incident
Next Media Animation produced an animated cartoon
ridiculing Winkler and Michael Bloomberg.
According to French, Bloomberg's handling of the episode "has tainted
its corporate identity and journalism brand to a degree that could
last for years."
See also: Bloomberg Businessweek
Bloomberg L.P. bought weekly business magazine Businessweek from
McGraw-Hill in 2009. The company acquired the magazine to attract
general business to its media audience composed primarily of terminal
subscribers. Following the acquisition, Businessweek was renamed
See also: Bloomberg Television
Bloomberg Television is a 24-hour financial news television network.
It was introduced in 1994 as a subscription service transmitted on
satellite television provider DirecTV, 13 hours a day, 7 days a
week. In 1995, the network entered the cable television market and
by 2000, Bloomberg's 24-hour news programming was being aired to 200
million households. Justin Smith serves as CEO of the Bloomberg
Media Group which includes Bloomberg Radio,
Bloomberg Television and
mobile, online and advertising supported components of Bloomberg's
See also: Bloomberg Markets
Originally launched in July 1992 under the title Bloomberg: A Magazine
for Bloomberg Users,
Bloomberg Markets was a monthly magazine given to
all Bloomberg Professional Service subscribers. In addition to
providing international financial news to industry professionals, the
magazine included points for navigating terminal functionality. In
2010, the magazine was redesigned in an effort to update its
readership beyond terminal users. Ron Henkoff has served as editor
Bloomberg Markets since 1999 and Michael Dukmejian has served
as the magazine's publisher since 2009.
Bloomberg View is an editorial division of
Bloomberg News which
launched in May 2011, and provides content from columnists, authors
and editors about current news issues. David Shipley, former op-ed
page editor at The New York Times, is Bloomberg View's executive
This section needs to be updated. Please update this article to
reflect recent events or newly available information. (February 2017)
Bloomberg Politics provides political coverage via digital, print and
broadcast media. The multimedia venture, which debuted in
October 2014, featured the daily television news program With All Due
Respect, hosted by Bloomberg Politics Managing Editors Mark Halperin
and John Heilemann. The program came to an end on December 2,
In 2016, Bloomberg Politics began producing a documentary on the 2016
US presidential election called The Circus: Inside the Greatest
Political Show on Earth.
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Bloomberg News (https://www.bloomberg.com/news/) – Official website
Bloomberg.com (https://www.bloomberg.com/) – Official Bloomberg L.P.
Bloomberg Politics (https://www.bloomberg.com/politics) - Official
Bloomberg L.P. Company Profile
Bloomberg Innovation Index
Bloomberg New Energy Finance
Bloomberg v. Federal Reserve
List of news agencies
Agence France-Presse (Paris)
Associated Press (New York)
Agencia Boliviana de Información (La Paz)
Agência Brasil (Brasília)
Agenzia Fides (Vatican City)
Agenzia Nazionale Stampa Associata (Rome)
Anadolu Agency (Ankara)
Austria Press Agency (Vienna)
Asian News International (New Delhi)
Asia News Network (Bangkok)
Athens-Macedonian News Agency (Athens)
Algeria Press Service (Algiers)
Bloomberg (New York)
Bolpress (La Paz)
Catalan News Agency (Barcelona)
Canadian Press (Toronto)
Catholic News Agency (Denver)
Catholic News Service (America)
Central News Agency (Taipei)
Deutsche Presse-Agentur (Hamburg)
Kenya News Agency (Nairobi)
Kyodo News (Tokyo)
Integrated Regional Information Networks (Nairobi)
Inter Press Service (Rome)
Islamic Republic News Agency (Tehran)
News Agency of Nigeria (Abuja)
Pakistan Television (Islamabad)
Maghreb Arabe Press (Rabat)
Press Association (London)
Press Trust of India (Delhi)
RIA Novosti (Moscow)
Swiss Telegraphic Agency (Bern)
Télam (Buenos Aires)
Tunis Afrique Presse (Tunis)
United Press International (Washington, DC)
United News of India (New Delhi)
Vietnam News Agency (Hanoi)
Zee Media Pvt (Mumbai)
European Alliance of News Agencies (Geneva)