''Blender'' was an American music magazine that billed itself as "the ultimate guide to music and more". It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn. ''Blender'' was published by Dennis Publishing. The magazine began in 1994 as the first digital CD-ROM magazine by Jason Pearson, David Cherry, and Regina Joseph, acquired by Felix Dennis/Dennis Publishing, UK it published 15 digital CD issues, and launched on the web in 1996. It started publishing a print edition again in 1999 in its most recent form. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included Calvin Klein,

Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

, Toyota and Nike. In June 2006, the ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...

'' named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines". Owner Alpha Media Group closed ''Blender'' March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to ''Maxim'' alone. ''Blender'' final print issue was the April 2009 issue. Subscribers to the magazine were sent issues of ''Maxim'' magazine to make up for the unsent ''Blender'' issues.

Indian edition

The

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...

n edition of ''Blender'' was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover. The magazine was targeted at educated male city dwellers aged between 18 and 34. The magazine was launched through Dennis Media Transasia India, a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between Dennis Publishing and Media Transasia, which also publishes the Asian versions of ''Blender'' and ''Maxim''. The joint venture was based in New Delhi with offices in Bangalore, Chennai, Kolkata and Mumbai.

References

{{Reflist 2008 establishments in India English-language magazines published in India Magazines established in 1994 Magazines disestablished in 2009 Magazines established in 2008 Magazines published in Delhi Magazines published in New York City Music magazines published in India Music magazines published in the United States Ten times annually magazines 1994 establishments in the United Kingdom