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Bleacher Report
Bleacher Report
(often abbreviated as B/R) is a global digital destination for millennial sports fans creating and collaborating on content at the intersection of sports and culture. Bleacher Report's website and social channels focus on sports culture for the next generation of fans. Bleacher Report's headquarters are in San Francisco, with offices in New York City and London.[2][3][4] Bleacher Report
Bleacher Report
was acquired by the Turner Broadcasting System
Turner Broadcasting System
in August 2012 for $175 million.[5]

Contents

1 History

1.1 Founding 1.2 Funding 1.3 Executive hires 1.4 Acquisition 1.5 B/R Live

2 Accolades 3 Background

3.1 Response

4 References

History[edit] Founding[edit] Bleacher Report
Bleacher Report
was founded in 2005 by David Finocchio, Alexander Freund, Bryan Goldberg, and Dave Nemetz—four friends and sports fans who had been high school classmates at Menlo School in Atherton, California.[6][7] With the help of two more old friends, J.B. Long and Ryan Alberti, the company's nucleus took up residence in a Menlo Park office space, in the spring of 2007, for $650 a month. Under the Turner corporate umbrella, Finocchio remains at Bleacher Report as the CEO.[8] Goldberg and Nemetz transitioned out of their respective VP roles during the integration process. Freund left the company in 2009.[9] Funding[edit] Bleacher Report
Bleacher Report
announced the completion of a round of Series A funding on the occasion of its public launch in February 2008.[10] The undisclosed sum came from Hillsven Capital, Transcoast Capital, and Vimeo
Vimeo
founder Jakob Lodwick. Eight months later, in October 2008, Bleacher Report
Bleacher Report
secured $3.5 million in Series B funding from Hillsven, Gordon Crawford, and SoftTech VC.[11] A Series C round in December 2010, led by Crosslink Capital, netted an additional $10.5 million.[12][13] In August 2011, the company announced a $22 million growth round led by Oak Investment Partners, with participation from Crosslink and Hillsven.[14] At the time, Oak general partner Fred Harman, a board member at both The Huffington Post
The Huffington Post
and Demand Media, characterized the investment as a bet on Bleacher Report's ability to keep pace with real-time fan interest across all forms of social media.[14] Executive hires[edit] Bleacher Report
Bleacher Report
named Brian Grey as its chief executive officer in 2010. Grey came to Bleacher Report
Bleacher Report
from leadership roles at Fox Sports Interactive and Yahoo! Sports.[10] In the first year of Grey's tenure, Bleacher Report
Bleacher Report
filled two more executive-level positions, adding Rich Calacci as Chief Revenue Officer and Drew Atherton as chief financial officer. Calacci joined the company in May 2011; Atherton followed a month later in June.[11][12] More recently, Chief Content Officer Rory Brown was promoted to President in early 2016 to help lead the company's successful social-first strategy. Bleacher Report
Bleacher Report
also hired Keith Hernandez — the former BuzzFeed and Slate executive— as Senior VP of Brand Strategy and Sales. In July 2017, Bleacher Report
Bleacher Report
announced that it has named Howard Mittman as Chief Revenue Officer and chief marketing officer. Acquisition[edit] Bleacher Report's sale to TBS was announced on August 6, 2012. Under the terms of the deal, Grey, Finocchio, Calacci, and CTO Sam Parnell all assumed official Turner Sports
Turner Sports
titles while retaining their management responsibilities at Bleacher Report.[15] In a press release announcing the purchase, Turner president of sales, distribution, and sports David Levy cited the site's rapid growth and loyal user base as key factors in his company's decision to make a deal—and also alluded to the potential value of Bleacher Report's multimedia platform as an outlet for Turner's various video resources:

“ As brand builders and content providers, we were attracted to Bleacher Report's fast growth to a leading marketplace position and a valued consumer destination. The site will continue to innovate and provide users and sports fans with branded news and information. With our expansive digital rights and resources, Turner will further ensure Bleacher Report's continued growth and success.[15] ”

As part of the integration process, Atherton's CFO responsibilities were assumed by Turner corporate in February 2013, and Grey stepped down from the CEO position in October 2013. Since Grey's departure, Finocchio has headed Bleacher Report. B/R Live[edit] In March 2018, Turner Sports
Turner Sports
announced to launch B/R Live, a subscription video streaming service, featuring live broadcasts of several sports events.[16] Accolades[edit] Forbes.com
Forbes.com
called Bleacher Report
Bleacher Report
"one of the leaders" among sports startups "figuring out the digital space" in August 2011, noting the company's success in "providing publishing tools to all sorts of knowledgeable sports fans to report and express what they know."[17] Bleacher Report
Bleacher Report
was also named one of Time magazine's "50 Best Websites of 2011,"[18] and was picked by Adweek
Adweek
readers as 2011's "Best Sports Media Brand."[19] Background[edit] Early criticism of Bleacher Report
Bleacher Report
stemmed from the network's initial commitment to an open publishing model. Such critiques cited the fact that all registered users on the website were permitted to publish articles on the site, arguing that Bleacher Report's policy resulted in a glut of low-quality content, which made it difficult for the network's readers to find credible coverage of their favorite teams and sports.[20] It was also argued that the model tarnished the reputation of every writer associated with the Bleacher Report
Bleacher Report
brand, which made it difficult for the network's more talented contributors to build loyal audiences,[21] and that it empowered unqualified writers without editorial oversight, which compromised the prestige and credibility of the sportswriting profession.[22] SB Nation
SB Nation
Senior MMA editor Luke Thomas described it as the " Walmart
Walmart
of Journalism" and it's MMA coverage "toothless amateur coverage".[23] Since abandoning the content farm model in 2010, Bleacher Report
Bleacher Report
has been the subject of continued criticism for its exploitation of unpaid contributors, its blanket policy prohibiting writers from breaking their own news, and its high-volume production of low-quality, search-optimized slideshow content.[24][25] These critiques found their strongest voice to date in an October 2012 SF Weekly
SF Weekly
article, in which tech columnist and entrepreneur Vivek Wadhwa
Vivek Wadhwa
was quoted accusing Bleacher Report
Bleacher Report
of "dumbing down of the web" with "custom-manufactured garbage."[25] In December 2012, a lampoon article in The Onion
The Onion
played on the same themes.[26] In July 2014, Deadspin
Deadspin
published a lengthy narrative written by Tom Schreier, a former Bleacher Report
Bleacher Report
featured columnist.[27] Detailing his journey from hopeful intern to "just one more drone pumping content to get clicked on," in three years, Schreier "wrote over 500 articles, generated nearly three million page views, and received $200 for [his] services."[28] Response[edit] Bleacher Report
Bleacher Report
attempted to address the concerns of its early critics by making substantive reforms to its editorial and personnel policies in 2010 and 2011. These reforms were aimed chiefly at the mechanics of Bleacher Report's Writer Program, with emphasis on enhancing quality and credibility by doing the following:

Initiating a formal application process for all prospective writers, wherein only the top 20 percent of candidates earn the right to publish on the site.[29][30] Introducing educational resources for new and veteran writers, including the "B/R U" new-media training program.[31] Establishing a paid team of Lead Writers to headline the network's sport-specific writer communities.[32]

Although some detractors likened such changes "to spritzing a little room deodorizer after leaving a steaming deposit in the toilet and failing to flush,"[25] apart from a published rebuttal disputing the objectivity and accuracy of the October 2012 SF Weekly
SF Weekly
article,[33] Bleacher Report
Bleacher Report
has mounted a substantive response to ongoing criticism of its contributor compensation structure, news-breaking policy and search-optimization strategies.[citation needed] In 2013, Bleacher Report
Bleacher Report
hired Mike Freeman as a columnist from CBSSports.com.[34] They then brought on National Basketball Association (NBA) reporter Howard Beck from The New York Times. He was convinced by Bleacher Report
Bleacher Report
that they were on the verge of transforming its website.[35] In addition to Beck becoming their lead NBA writer, Bleacher Report
Bleacher Report
also added Ethan Skolnick from The Palm Beach Post to report on the Miami Heat, Kevin Ding of Orange County Register to cover the Los Angeles Lakers, and Jared Zwerling from ESPN to pen NBA features.[34][36] References[edit]

^ "Bleacherreport.com Site Info". Alexa Internet. Retrieved February 11, 2017.  ^ Angelova, Kamelia (July 20, 2011). " Bleacher Report
Bleacher Report
CEO: Why Slideshows Are A Good Thing For Readers - SAICast". Business Insider. Retrieved July 17, 2012.  ^ Fidelman, Mark (March 8, 2011). "Why BleacherReport.com Is Killing ESPN.com By Leveraging Social Media". Business Insider. Retrieved July 17, 2012.  ^ " Bleacher Report
Bleacher Report
Arrives on iPad With New Team Stream App". TechCrunch. January 20, 2012. Retrieved July 17, 2012.  ^ "Time Warner 2014 10-K, p.87".  ^ "Company Overview". Bleacherreport.com. January 14, 2010. Retrieved July 17, 2012.  ^ "Mark Fidelman". Menlo School. Archived from the original on August 1, 2009. Retrieved July 17, 2012.  ^ "Our Team". Bleacherreport.com. January 14, 2010. Retrieved July 17, 2012.  ^ Shontell, Alyson (September 23, 2011). "The Youngest, Most Successful Tech Founders". Business Insider. Retrieved July 17, 2012.  ^ Ostrow, Adam (February 19, 2008). " Bleacher Report
Bleacher Report
Launches Citizen Journalism for Sports; Raises Series A". Mashable.com. Retrieved July 17, 2012.  ^ " Bleacher Report
Bleacher Report
Hunkers Down With $3.5 Million More". TechCrunch. October 28, 2008. Retrieved July 17, 2012.  ^ " Bleacher Report
Bleacher Report
Raises $10.5M; Now Fifth Largest Sports Site". TechCrunch. December 20, 2010. Retrieved July 17, 2012.  ^ " Bleacher Report
Bleacher Report
Completes $10.5 Million Series C Capital Investment". Business Wire. December 20, 2010. Retrieved July 17, 2012.  ^ a b "As Football Season Kicks Off, Bleacher Report
Bleacher Report
Raises $22 Million More". TechCrunch. August 24, 2011. Retrieved July 17, 2012.  ^ a b "Update: It's Done. Time Warner Buys Bleacher Report, Price Reportedly $175M". TechCrunch. May 23, 2011. Retrieved July 17, 2012.  ^ Turner Sports
Turner Sports
Unveils ‘ Bleacher Report
Bleacher Report
Live’ Pay-Streaming Service - Todd Spangler, Variety, 27 March 2017 ^ DVorkin, Lewis. "Who's Doing It Right? Bleacher Report
Bleacher Report
Turns Knowing Fans into Reporters". Forbes. Retrieved May 17, 2013.  ^ "The 50 Best Websites of 2011". Time. August 16, 2011.  ^ Beltrone, Gabriel. "Sports Media and Marketing MVPs". Adweek. Retrieved July 17, 2012.  ^ Sellathamby, Kevin (July 14, 2010). " Bleacher Report
Bleacher Report
Sucks - Battle of California". Battleofcali.com. Retrieved July 17, 2012.  ^ "Why BleacherReport Is Terrible: Part One of a Two Million Part Series". thejetsblog.com. March 1, 2010. Archived from the original on June 22, 2012. Retrieved July 17, 2012.  ^ Kindred, Dave (February 4, 2011). "Waiting for the day readers march in and demand an end to the dreck". Sportsjournalism.org. Archived from the original on June 24, 2012. Retrieved July 17, 2012.  ^ Kyte, E. Spencer. "Extending a Challenge to Luke Thomas of Bloody Elbow". Bleacher Report. Retrieved October 30, 2016.  ^ Brown, Larry (August 22, 2011). " Bleacher Report
Bleacher Report
Merely Window Dressing with New Hires". LarryBrownSports.com. Retrieved January 3, 2013.  ^ a b c Eskenazi, Joe (October 3, 2012). "Top 5 Ways Bleacher Report Rules the World!". sfweekly.com. Retrieved October 5, 2012.  ^ "Furious Bleacher Report
Bleacher Report
Editor Will Make Staff Rank Things All Fucking Night If He Has To". theonion.com. December 10, 2012. Retrieved January 3, 2013.  ^ Schreier, Tom. "The Top 200 Ways Bleacher Report
Bleacher Report
Screwed Me Over". Deadspin. Retrieved April 3, 2016.  ^ "From BleacherReport.com, your destination for the latest news on your teams and topics in sports". Bleacher Report. Retrieved April 3, 2016.  ^ Koo, Ben (June 17, 2010). "Big Changes at Bleacher Report". Benkoo.com. Retrieved July 17, 2012.  ^ Bercovici, Jeff (August 22, 2011). "To Pay or Not to Pay? Bleacher Report Finds a Third Way". Forbes. Retrieved May 17, 2013.  ^ Ellis, Justin (July 11, 2012). " Bleacher Report
Bleacher Report
ups its game by taking contributors to school " Nieman Journalism Lab". Niemanlab.org. Retrieved July 17, 2012.  ^ " Bleacher Report
Bleacher Report
Adds Prominent Bloggers For "Lead Writer Program"". SportsBusiness Daily. August 23, 2011. Retrieved July 17, 2012.  ^ Kaufman, King (October 5, 2010). "The many ways SF Weekly
SF Weekly
is wrong about Bleacher Report". blog.bleacherreport.com. Retrieved October 5, 2012.  ^ a b Sherman, Ed. " Bleacher Report
Bleacher Report
adds Howard Beck; expected to go after more writers with big-money offers". Sherman Report. Archived from the original on April 7, 2015.  ^ John Koblin. "Why Howard Beck Left The New York Times
The New York Times
For Bleacher Report". Deadspin.  ^ Paulling, Daniel (October 16, 2013). "On the move: Veteran reporter explains why he left the New York Times for Bleacher Report". Associated Press Sports Editors. Archived from the original on September 20, 2015. 

v t e

Turner Broadcasting System

North American television

Boomerang Cartoon Network
Cartoon Network
(Adult Swim; Toonami) CNN CNN
CNN
Airport CNN
CNN
International HLN NBA TV1 TBS TNT truTV Turner Classic Movies

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Boing

Africa France Italy Spain

Boomerang

Central and Eastern Europe Arab World, Africa, Greece and Cyprus France Germany Italy Netherlands Nordic Portugal Spain Turkey UK & Ireland

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Africa TCM Cinéma Middle East Nordic Spain UK & Ireland

TNT

Comedy Film Serie Nordic Poland Romania Spain

CNN

CNN
CNN
International CNN
CNN
Türk

Cartoonito

Italy UK and Ireland

Others

Toonami
Toonami
(France) Warner TV

TBS Asia Pacific

Cartoon Network

Australia and New Zealand China (on demand) India Japan Pakistan Philippines3 Southeast Asia South Korea Taiwan

CNN

CNN-News18 CNN
CNN
International Asia Pacific CNN
CNN
International South Asia Indonesia2 Philippines 3

HBO

Cinemax HBO HBO
HBO
Family HBO
HBO
Hits HBO
HBO
Signature RED by HBO

Boomerang

Australia and New Zealand Southeast Asia South Korea Thailand

Others

Oh!K Pogo Toonami
Toonami
(India) truTV Turner Classic Movies WB Channel Warner TV World Heritage Channel

TBS Latin America

Boomerang Cartoon Network CDF Chilevisión CNN
CNN
Chile CNN
CNN
en Español CNN
CNN
International Esporte Interativo Glitz HispanicTV I.Sat Space TBS TNT Series Tooncast Warner TV truTV TNT Sports

TV production/distribution

Cartoon Network
Cartoon Network
Studios Cartoon Network
Cartoon Network
Studios Europe Cartoon Network
Cartoon Network
Productions CNN
CNN
Films Turner Sports World Championship Wrestling4 Williams Street Hulu
Hulu
(10%)

Internet assets

Bleacher Report CNNMoney FilmStruck Super Deluxe

Former

Cable Music Channel Cartoon Network
Cartoon Network
Spain Cartoon Network
Cartoon Network
Too Cartoonito
Cartoonito
Asia Cartoonito
Cartoonito
Spain China Entertainment Television CNN
CNN
Checkout Channel CNNfn CNN/SI CNX CNN+ Crime Library Gameloft Imagine TV Infinito Lumiere Movies Nuts TV Real Retro Showtime Scandinavia Silver Star! Scandinavia TCM Autor TCM Clásico The Smoking Gun TNT UK Toonami
Toonami
Jetstream (50% with Viz Media) Toonami
Toonami
Southeast Asia Toonami
Toonami
UK and Ireland truTV UK and Ireland (sold to Sony Pictures Television) Turner Classic Movies
Turner Classic Movies
2 Turner Entertainment
Turner Entertainment
Co. Turner Program Services Turner South
Turner South
(now Fox Sports Southeast) Voom HD International WPCH-TV WRET (now WCNC-TV)

^1 Owned by the NBA, operated by Turner. ^2 Co-owned by Trans Media. ^3 Co-owned with Nine Media Corporation
Nine Media Corporation
and Radio Philippines Network through a brand licensing agreement. ^4 Assets now owned by WWE, Inc.

.