Black Diamond is a term used
pejoratively in
South Africa to refer to a member of the new
black middle class. The term was not originally derogatory. It was coined by TNS Research Surveys (Pty) Ltd and the
UCT Unilever Institute to refer to members of South Africa's fast-growing, affluent and influential black community. However, the term evolved negative connotations and is now used almost exclusively as a
pejorative term.
''Black Diamond'' is similar to the concept of the
WaBenzi.
[Eliseev, Alex]
Its a Wabenzi Frenzi
June 2009, IOL News. Retrieved June 2011
References
{{ethnic slurs
Class-related slurs
Colloquial terms
Middle class
Stereotypes of black people
Stereotypes of the middle class
Society of South Africa