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Bisto
Bisto
is a well-known brand of traditional British foods in the United Kingdom, most famous for its gravy products.

Contents

1 History 2 Flavours 3 Advertising 4 Ownership 5 Competition 6 References 7 External links

History[edit] The very first Bisto
Bisto
product, in 1908, was a meat-flavoured gravy powder,[1] which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named "Bisto" because it "Browns, Seasons and Thickens in One".[2] Bisto
Bisto
Granules, which dissolve in hot water to form a gravy substitute, were introduced in 1979. As of 2005, Bisto
Bisto
Gravy
Gravy
Granules have a British market share in excess of 70%.[3] Most UK grocery outlets stock a Bisto
Bisto
product.[3] Flavours[edit] The famous red packets are the "favourite" flavour, purportedly beef flavour (although it contains no beef). Bisto
Bisto
also comes in varieties to accompany chicken, turkey, lamb, and other meats. In 1991, Bisto
Bisto
launched a new, more expensive, beef-like granule. Packaged in a glass jar, it offered a fuller flavour than the standard granule. Fuller flavour chicken and onion variants were added in 1993, and the whole range was relaunched as Bisto
Bisto
Best. In 2004, Bisto
Bisto
diversified into chilled and frozen products by introducing Bisto
Bisto
Roast Potatoes, Bisto
Bisto
Crispies, Bisto
Bisto
Yorkshire Puddings and Bisto
Bisto
Frozen Mashed Topped Pies. Bisto
Bisto
also makes a range of sauces, including white sauce, cheese sauce, curry, and parsley sauce in granulated form, as well as a range of casserole sauces, all in glass jars. Advertising[edit] Bisto
Bisto
is notable both for the age of its brand and for the advertising campaigns it has used. In 1919, the Bisto
Bisto
Kids (created by illustrator Will Owen (1869–1957) [4]) appeared in newspapers and soon became popular. The Bisto
Bisto
Kids were a boy and girl in ragged clothes, who would be illustrated catching the odour of Bisto
Bisto
on the breeze and exhale longingly, "Aah, Bisto!" In Birmingham
Birmingham
in the 1930s a competition was held to choose a name for the two Bisto
Bisto
twin characters, a boy and a girl smelling Bisto's gravy. The competition was won by Mr and Mrs Simmonds, who named the twins after themselves, calling them Bill and Maree. They were awarded a china doll. The Bisto
Bisto
Kids were also part of more elaborate advertising campaigns in later years. Although the Bisto
Bisto
Kids have not been included in Bisto
Bisto
advertising since 1996,[5] many people still recognise them. During the 1980s, the company released a series of ads in the UK which featured a song that included the recurring phrase, "Never in a month of Sundays". In 1984 RHM Foods launched a nationwide competition to find children to act the role of the Bisto
Bisto
Kids, the recurrent "The Bisto
Bisto
Kids of the Year Awards". The first ever competition was won by Hayley Griffiths and Jimmy Endicott from Doncaster. They were six years old at the time and became the faces of Bisto, both for public relations and marketing events, and also appeared in an advert shown on prime time TV to find the next Bisto
Bisto
Kids. The company sponsors the Bisto Book of the Year Awards in the Republic of Ireland. The latest campaign for Bisto
Bisto
encourages families to sit up at the table for one night a week to eat 'proper' food. Ownership[edit] Bisto
Bisto
has had several owners since its creation. It is currently owned by Premier Foods, which acquired Bisto
Bisto
when it bought Rank Hovis McDougall in March 2007 to form the largest UK foods manufacturing company.[citation needed] Competition[edit] Bisto's main competitor is Goldenfry
Goldenfry
Foods Ltd, which makes a branded gravy as well as most supermarket own-brand gravies.[6] References[edit]

^ Ferrell, O.C.; Fraedrich, J. (2009). Business Ethics 2009 Update: Ethical Decision Making and Cases. Cengage Learning. p. 114. ISBN 978-1-4390-4281-6. Retrieved May 23, 2017.  ^ http://www.bisto.co.uk/about ^ a b ACNielsen Total Grocers MAT 2005. ^ "198: Will Owen (1869-1957) "Ah! Bisto" Bisto
Bisto
for all me". Retrieved 11 December 2015.  ^ Rebecca Fowler (23 October 2011). "Ah! Gravy
Gravy
train over for Bisto kids". The Independent. Retrieved 11 December 2015.  ^ Goldenfry
Goldenfry
- Case Study - Ripe Design London, Leeds, Cape Town – A creative web, print and new media design agency Archived 2008-02-16 at the Wayback Machine.

External links[edit]

Bisto
Bisto
website Bisto
Bisto
brand page at Premier Foods
Premier Foods
website Bisto
Bisto
for Caterers on the RHM Foodservice website BBC article

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