Big Gay Ice Cream (BGIC) is a New York City-based company that started with an ice cream truck and now operates 2 New York City store fronts. They specialize in serving soft serve ice cream cones, cups, and novelties with a menu of unique and unusual flavors and toppings. BGIC was co-founded by partners Doug Quint and Bryan Petroff. BGIC is part of a wider trend of gourmet, and upscale food trucks occurring in the United States.
The use of gay in the name of the company has two meanings; referring both to the sexual orientation of co-founders Doug Quint and Bryan Petroff being gay, as well as simply happy. According to Quint: "If I weren't gay, I wouldn't call it the Big Gay Ice Cream Truck. And if I weren't happy, I wouldn't have the Big Gay Ice Cream Truck. It would just be the big crabby ice cream truck."
They were not seeking to be hyper-political with the name, but allowed customers to read into it however they wanted.
Doug Quint is a free-lance classical bassoonist and was looking for a secondary occupation in the summer off-season. A flautist friend had been operating an ice cream truck of her own and suggested doing the same to Quint, who took her up on the suggestion. In June 2009, Doug Quint and his partner, Bryan Petroff, founded and began operating the Big Gay Ice Cream Truck at Brooklyn Pride in Prospect Park, Brooklyn. They currently operate the Big Gay Ice Cream truck during the summer months, parking at various locations throughout New York City, and tweeting their location and specialty items du jour to their followers.
After two years of operating a roving truck, they opened their first store, the Big Gay Ice Cream Shop, in the East Village of New York City. About a year later, they opened a second location in the West Village of New York City. They opened in Philadelphia at the corner of South and South Broad Streets in 2015. A pop-up store opened in the Ace Hotel in Los Angeles in late 2014.
The business has pursued the use of social media outlets such as Twitter and Facebook to connect directly with their clientele rather than through traditional means of advertising. Quint and Petroff also frequently blog about their experience both on and off the truck.
In 2017 Big Gay Ice Cream started selling packaged pints of "hard" ice cream in convenience stores and grocery stores.