BiFi is a brand of meat snacks owned by the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

snack company

Jack Link's Link Snacks, Inc., better known as Jack Link's Protein Snacks, is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986, using his great-grandfather's re ...

. BiFi Roll (introduced in 1987) and BiFi Carazza (introduced in 1994) are the most popular ''BiFi'' products besides BiFi Original. Up to this day, the meat snacks are still manufactured in the original facilities of "Schafft Fleischwerke" in

Ansbach Ansbach (; ; East Franconian: ''Anschba'') is a city in the German state of Bavaria. It is the capital of the administrative region of Middle Franconia. Ansbach is southwest of Nuremberg and north of Munich, on the river Fränkische Rezat, ...

, Germany.

History

The brand BiFi was introduced in 1972. Originally, the name BiFi was only used for the first product of today's product range, a small

salami Salami ( ) is a cured sausage consisting of fermented and air-dried meat, typically pork. Historically, salami was popular among Southern, Eastern, and Central European peasants because it can be stored at room temperature for up to 45 days ...

. The name ''BiFi'' derived from the English adjective "beefy" (meaty). Currently more than ten products are distributed under the brand. After "Schafft Fleischwerke" became part of the "Union Deutsche Lebensmittelwerke GmbH" (Union of German Food factories Ltd.), BiFi was included in the

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

product range. In February 2014, Unilever sold their meat snacks brands BiFi and

Peperami Peperami is a pork jerky snack manufactured by Jack Link's. It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom and the Republic of Ireland, across multiples and independent retailers. The snack has mul ...

to the largest meat snack producer worldwide,

''.'' In 2017, the brand's

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...

and

packaging design Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...

was revised. The new look of the brand was introduced in the context by a large-scale TV and online campaign under the claim "It's right when it feels right".

Advertising & Varieties

Like Peperami, BiFi's television advertising is humorous. In the 1990s, BiFi used the advertisements at the time for

, featuring the "Animal". However, Julien Haggége's German voice (for the Animal) was overdubbed with the German translations for the words, and the ending consequently features a BiFi packet, not a Peperami packet. In 2001, BiFi "debuted" an advertising campaign featuring a supermarket/office area called Zomtec. There were ten adverts in the series, lasting even into 2003. They feature numerous characters and their "mishaps" with BiFi. One of the more famous ones (in English-language) featured a man "reach" for a BiFi, but someone else reaches for it first. Upset, other people offer him a BiFi, but it turns out to be a joke as one of the people offering him a BiFi licks the BiFi. The following varieties are, or have been available: Original, XXL, Minis, Thin Sticks, Salamibrot,

Beef Beef is the culinary name for meat from cattle (''Bos taurus''). In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quantit ...

, Wrapped in Dough (Turkey, Hot, Original, Veggie),

Bierwurst ''Bierwurst'' is a German cooked, smoked '' Brühwurst'' sausage originally from Bavaria, with a garlicky flavor and dark red color. It is seasoned with black peppercorns, paprika and mustard seeds for flavor. The meat is partially cured and th ...

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in ...

Veggie Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems, ...

Carazza.

References

External links

BiFi official websiteJack Link's website
{{DEFAULTSORT:Bifi (Snack) Brand name snack foods Brand name meats Former Unilever brands Products introduced in 1972

History

Advertising & Varieties

See also

References

External links