Beverage Partners Worldwide was a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...

between

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

and

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...

with headquarters in Zurich, Switzerland. The venture was originally started in 1991 but was dissolved in 1994 due to organizational and distribution disputes. It was resurrected in 2001 before dissolving permanently in 2018. Their main products were

Nescafé Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestl� ...

and Nestea.

History

Coca-Cola Nestlé Refreshments Company S.A. was a 50:50 subsidiary between

and

, initially established in 1991. In 1994, "disputes arose over distributors and distribution channels, top management compensation policies, a shift in focus from Nescafe to Nestea, etc." and the joint venture was temporarily slashed until it re-launched in 2001 as Beverage Partners Worldwide (BPW). In November 2006, BPW dropped the Nescafé brand and Nestlé reacquired it independently. In 2006, a new product, Enviga was launched. It claimed to " oostthe body's metabolism and elpto burn calories", a claim that concerned health advocates. The

Center for Science in the Public Interest The Center for Science in the Public Interest (CSPI) is a Washington, D.C.-based non-profit watchdog and consumer advocacy group that advocates for safer and healthier foods. History and funding CSPI is a consumer advocacy organization. Its ...

sued BPW in 2007 due to these claims and BPW was required to remove any references to weight loss benefits and calorie burning. In 2010, Nestea debuted in India but was pulled in 2012 due to low interest. At this point, Nestea was only available in the United States, Europe, Canada, Taiwan, and Hong Kong. The same year, US distribution was delegated to Nestlé; Coca-Cola continued distributing abroad. Nestlé also retained the right to manufacture, distribute, and market Nestea as a powder and in vending machines, and Coca-Cola had control of Nestea in glass and

PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...

bottles and cartons. BPW worked with Coca-Cola bottling partners, such as

Coca-Cola European Partners Coca-Cola Europacific Partners plc (CCEP), formerly Coca-Cola European Partners (2016–2021) is a British company formed as a result of the combination of the three main bottling companies for The Coca-Cola Company in Western Europe: Coca-Col ...

, Coca-Cola Hellenic Bottling, Coca-Cola Refreshments Canada,

Coca-Cola Amatil Coca-Cola Amatil Limited (CCA) was an Australian bottler of non-alcoholic beverages that existed from 1904 to 2021, when it merged with Coca-Cola European Partners to form Coca-Cola Europacific Partners. It was one of the largest bottlers of n ...

, Swire Coca-Cola Taiwan, and Swire Beverages. By 2017, Nestea was in 48 countries. In March of that year, Nestlé and Coca-Cola agreed to dissolve the BPW venture effective on January 1, 2018, in part because Nestlé wanted to expand Nestea on its own. In this agreement, Nestlé gave Coca-Cola the license to manufacture and distribute Nestea in Canada, Spain, Portugal, Andorra, Romania, Hungary, and Bulgaria.

References

{{Nestlé Food and drink companies established in 1991 Food and drink companies disestablished in 2018 Nestlé Coca-Cola Joint ventures Swiss companies established in 1991 Swiss companies disestablished in 2018