Better Cheddars is a
snack food brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
of baked
cheese crackers that are prepared using
cheddar cheese as a main ingredient. Better Cheddars are manufactured by
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco's ...
, a subsidiary of
Mondelēz International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
.
In the United States, Better Cheddars are marketed under the "Flavor Originals"
trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...
,
which also includes the
Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981. Various flavors of the cracker have been purveyed to consumers.
History
Better Cheddars were first introduced by Nabisco in February 1981, and originally had
sourdough culture in its ingredients. They were advertised on television as the "
San Francisco
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
-style" snack cracker, and were the first commercials featuring actor/comedian
Ron Carey as a
cable car operator singing the Better Cheddars theme song and eating the snack. The name became a
registered trademark
The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or wor ...
in February 1985. The brand was created by Nabisco's Manhattan-based marketing agency of record, The
William Esty Company, and the name was created by Senior
Copywriter Niels Peter Olsen working with Creative Director Howard Cowell.
In 2018 and 2019, production of Better Cheddar crackers was disrupted following the recall of whey powder from Associated Milk Producers, Inc. (AMPI). Many other cheese flavored products were also affected, including Ritz crackers and Goldfish crackers. As of March, 2019, a shortage of Better Cheddars crackers remained as store shelves in some Midwest locations were bare.
Varieties
Better Cheddars have been produced in original style, low salt and reduced fat varieties.
Better Cheddars 'n onion is a former flavor that was introduced in 1987 and was discontinued soon afterwards. Bacon flavor was another discontinued variety.
See also
*
List of crackers
References
External links
*
Better Cheddars review Brandeating.com.
{{Mondelēz International
Nabisco brands
Brand name crackers
Products introduced in 1981