Betta Home Living is an Australian independent

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

franchise group selling home appliance and furniture. It is based in the

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

suburb of

Eagle Farm Eagle Farm is an eastern industrial suburb of the City of Brisbane, Queensland, Australia. In the , Eagle Farm had a population of 0 people. The neighbourhood of Whinstanes is located in Eagle Farm (). Geography Eagle Farm is situated no ...

and has stores across Australia. It is owned by the BSR Group.

History

In 1959, three local independent electrical retailers (Crystal Radio at

East Brisbane East Brisbane is an inner southern suburb of the City of Brisbane, Queensland, Australia. In the , East Brisbane had a population of 5,934 people. Geography East Brisbane is located south-east of the CBD. It is mostly residential, with some ...

, Hess & Ferguson at

Wynnum Wynnum is a coastal suburb in the City of Brisbane, Queensland, Australia. In the , Wynnum had a population of 12,915 people. The suburb is a popular destination in Brisbane due to its coastline, jetty and tidal wading pool. Geography Wynnu ...

and Laings Electrical at Red Hill) came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). In 1961, by which time, there were seven independent members, the association was incorporated to form Betta Stores Pty Ltd. By 1964, when there were over 50 members Betta Stores Pty Ltd became a public company (Betta Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s. After BSL was placed into administration in late 2006, 48 of the Betta Stores acquired the registered brand and formed the BSR Group. In 2013, Betta Electrical was rebranded as Betta Home Living.

Sponsorships

Betta Electrical was

naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...

sponsor of several Supercars Championship teams;

John Faulkner Racing John Faulkner Racing (JFR) was an Australian motor racing team that competed in AUSCAR, NASCAR and V8 Supercars racing in the 1990’s and early 2000’s History John Faulkner Racing was formed by former Toyota Team Australia driver John Faul ...

from 1996 until 1998,

Briggs Motor Sport Briggs Motor Sport was an Australian motor racing team which has represented Queensland based businessman John Briggs in motor racing. The team has competed in Sports Sedans, Australian GT, Formula Holden, and most notably as a touring car team ...

Triple Eight Race Engineering Triple Eight Race Engineering, (branded as Red Bull Ampol Racing) is an Australian motor racing team competing in the Supercars Championship. The team has been the only Brisbane based V8 Supercar team since its formation, originally operating ...

from 2002 until 2006 and

Paul Weel Racing Paul Weel Racing was an Australian motor racing team which competed in the V8 Supercars Championship Series between 1998 and 2008. Ford Years After some brief appearances in 1997 in minor events, Paul Weel Racing debuted in the 1998 Australi ...

in 2003. Betta Home Living has been a major partner of the

Brisbane Heat The Brisbane Heat are an Australian men's professional Twenty20 franchise cricket team that competes in the Big Bash League. The Heat wears a teal uniform and are based in Brisbane in the Australian state Queensland. Their home ground is the Br ...

cricket team since 2012.

References

External links

Official Website
Companies based in Brisbane Consumer electronics retailers of Australia Retail companies established in 1961 1961 establishments in Australia {{australia-company-stub