Behance (stylized as Bēhance) is a social media platform owned by Adobe whose main focus is to showcase and discover

creative work A creative work is a manifestation of creative effort including fine artwork (sculpture, paintings, drawing, sketching, performance art), dance, writing (literature), filmmaking, and composition. Legal definitions Creative works require a cre ...

. Behance was founded by Matias Corea and Scott Belsky in November 2005. It was acquired by Adobe in December 2012. As of October 2020, Behance had over 24 million members.

History

Behance was founded by Matias Corea and Scott Belsky in November 2005. The company initially relied on revenue, generating income by selling banner ads, job postings and later, 99U conference tickets. In May 2012, their first round of outside funding received $6.5 million from investors including

Dave McClure David "Dave" McClure is an entrepreneur and angel investor based in the San Francisco Bay Area, who founded the business accelerator 500 Startups (now 500 Global), serving as CEO until his resignation in 2017. He founded Practical Venture Capita ...

and Jeff Bezos's personal investment firm, Bezos Expeditions. The company was acquired by Adobe Systems for $150 million in December 2012. In 2021, Behance added a subscription feature for users to sell their tutorials and other services. It also added crypto wallet integration.

Corporate affairs

Products

Users can sign up to Behance and build profiles consisting of projects. Both registered and unregistered users can view any particular project, as well as comment on them. Members of Behance can follow other users' profiles. Co-founder Belsky compared the first version of Behance's online porfolios with "project" structures as providing an organised art showcase, in comparison to DeviantArt and Saatchi's digital community.

Adobe Portfolio

Adobe Portfolio (formerly ProSite) is Behance's DIY web design application, similar to popular tools such as

Weebly Weebly () is a web hosting service, headquartered in San Francisco. Weebly is a subsidiary of Block, Inc. History Weebly was founded in 2006 by Chief Executive Officer David Rusenko, Chief Technology Officer Chris Fanini, and former Chief Pr ...

and Joomla. It is a personal portfolio side creation tool on the web and it syncs with a users Behance project. Adobe Portfolio can only be accessed by buying an Adobe Creative Cloud subscription

Served sites

Content from the Behance Network gets fed into a network of sites called the Served sites, which display work in specific categories such as fashion, industrial design, and typography. In September 2010, more were added, including branding, digital art and toy design. In April 2012, advertising, art, architecture and more were added as categories.

Action Method

Action Method is a productivity methodology targeting creative professionals. It includes a line of paper products (since 2014 sold by The Ghostly Store rather than Behance itself) and an online application called Action Method Online (although this was discontinued 1 June 2014). Its purpose is to connect every event with a set of specific tasks which the user can perform, called ''action steps''.

99U

99U is a consulting service and annual conference in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

that focuses on marketing. The name 99U comes from the

Thomas Edison Thomas Alva Edison (February 11, 1847October 18, 1931) was an American inventor and businessman. He developed many devices in fields such as electric power generation, mass communication, sound recording, and motion pictures. These inventi ...

quote that "Genius is 1% inspiration, 99% perspiration." In 2011, 99U won a

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...

for "Best Cultural Blog."

Awards

* 2009 Webby Award Finalist (The Behance Network) – Self-Promotion/Portfolio Category * 2009 Silicon Alley Insider Award Finalist – Most Loved Product or Service * 2011 Webby Award Winner (The 99%) – Best Cultural Blog *2017 Webby Award Winner (Behance) – Community

Criticism

Adobe's acquisition of Behance in 2012 prompted concerns that the company would start monitoring the activity of its users.

Notes

References

External links

Official Website
{{Adobe Inc. Adobe Inc. Promotion and marketing communications