Beauty Without Cruelty (BWC) is an animal issues charity in

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...

, established in 1975. Initial focus was animal testing, fur and ivory. It has subsequently expanded to include educating and offering kind options in all areas of animal exploitation. Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of all animals and to offer humane, non-animal alternatives, to replace cruel and harmful lifestyle choices. They receive no government or lottery funding and rely entirely on the generosity of supporters to continue work for animals. Beauty Without Cruelty means living without cruelty. It is also a British company that manufactures

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

. The cosmetics contain no

animal product An animal product is any material derived from the body of an animal. Examples are fat, flesh, blood, milk, eggs, and lesser known products, such as isinglass and rennet. Animal by-products, as defined by the USDA, are products harvested or m ...

s and are not

tested on animals Animal testing, also known as animal experimentation, animal research, and ''in vivo'' testing, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study. This ...

. The company was founded as a charity in 1959 by Lady

Muriel Dowding Muriel Dowding, Baroness Dowding (; other married name Whiting; 22 March 1908 – 20 November 1993) was an English animal rights activist. Biography Lady Dowding was born in London, the daughter of John Angelo Albino (whose family came from the ...

(1908–1993), president of the National Anti-Vivisection Society and wife of Lord Dowding (1882–1970), the former commander-in-chief of

RAF Fighter Command RAF Fighter Command was one of the commands of the Royal Air Force. It was formed in 1936 to allow more specialised control of fighter aircraft. It served throughout the Second World War. It earned near-immortal fame during the Battle of Brita ...

. The charity, now known as the BWC Charitable Trust, established branches in Australia, New Zealand, India, South Africa and the United States, and in 1963 Lady Dowding set up Beauty Without Cruelty Cosmetics, which became a private company. According to Dowding, BWC pioneered the production of 100 percent vegetable soap as a luxury item. The brand was introduced into the United States in 1989. BWC's products are free of parabens, gluten, S.L.S, PEG, toluene, formaldehyde and phthalates. Although millions of animals are killed each year as a result of animal testing of cosmetics, Beauty Without Cruelty advocates animal rights and argues that the results of animal testing are often unreliable and can not being applied to humans. BWC focuses on vegan and "natural" products that cannot chemically harm humans and do not need to be tested on animals. BWC has worked to support the Humane Cosmetics Act on its mission to end cosmetic animal testing in the United States.

History

After being founded officially in England (1963) by BWC Charitable Trust, BWC began work on its cosmetics line. BWC's goal was to create natural cosmetics that did not contain animal ingredients and had never been tested on animals. Katherine Long, a well known cosmetician and animal welfare activist, worked with Noel Gabriel to lead the organization in creating these products.

offered her assistance to the organization after Long's death in 1969 to stop it from being shut down. Later in 1978,

Joseph Piccioni Joseph is a common male given name, derived from the Hebrew Yosef (יוֹסֵף). "Joseph" is used, along with "Josef", mostly in English, French and partially German languages. This spelling is also found as a variant in the languages of the mo ...

became the managing director of BWC in Great Britain. With his business expertise and dedication to animal rights, Piccioni helped lead BWC to launch its lines in the United States in 1989.

References

External links

*
Beauty Without Cruelty full information
{{veganism 1963 establishments in England Anti-vivisection organizations Cosmetics companies of the United Kingdom Chemical companies established in 1963 Veganism in the United Kingdom Vegetarian companies and establishments of the United Kingdom

History

See also

References

External links