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Beats Music
Music
was a subscription-based online music streaming service owned by the Beats Electronics
Beats Electronics
division of Apple Inc.
Apple Inc.
First developed in 2012 under the name "Daisy", the service combined algorithm-based personalization with expert music suggestions from a variety of sources. The service built upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014. Beats Music
Music
was acquired by Apple Inc.
Apple Inc.
as part of its purchase of Beats Electronics
Beats Electronics
in May 2014. Beats Music
Music
was discontinued concurrent with the launch of Apple Music
Apple Music
on June 30, 2015. Subscriptions were migrated to the new service. Beats Music
Music
was completely discontinued on November 30, 2015.[1]

Contents

1 History

1.1 Apple acquisition and shutdown

2 Features 3 Marketing 4 Personnel 5 References 6 External links

History[edit] On July 2, 2012, Beats announced it had acquired the online music service MOG, in a purchase reported to have been between $10 million to $16 million. Beats stated this the acquisition was part of the company's goal to develop a "truly end-to-end music experience." The acquisition did not include the company's blog and advertising network, the MOG Music
Music
Network,[2][3] which was sold in a separate transaction to the broadcasting company Townsquare Media
Townsquare Media
in August 2012.[4] MOG initially indicated that it would continue to operate independently with no immediate change in service.[3] A few months later in December 2012, the company hired Trent Reznor
Trent Reznor
of the band Nine Inch Nails
Nine Inch Nails
to serve as its Chief Creative Officer, and to help develop a new music service codenamed "Daisy". As opposed to its competitors such as Spotify, in Daisy the plan was to use "personalization" based on user listening habits in combination with expert music curators to suggest tracks. The company initially announced a launch by late 2013.[5] The company had hired music industry members, radio personalities, and songwriters to serve as a music curation team for the service, led by former Clear Channel Communications executive and KIIS-FM music director Julie Pilat.[6][7] In August 2013, a landing page was discovered for Daisy under its final name, "Beats Music".[6] The service was officially unveiled in January 2014, for a launch in the United States on January 21, 2014.[8] In February 2014, Beats Music
Music
reached a licensing deal with the Merlin Network, a group representing a number of major independent record labels. While no financial details were disclosed, Beats did indicate that it would pay the labels at the same rates as the major labels.[9] On March 4, 2014, Beats Music
Music
acquired Topspin Media, a company which deals in the monetization of music and building relationships between musicians and their fans. Beats Music
Music
CEO Ian Rogers had left Topspin to join the service.[10] Apple acquisition and shutdown[edit] On May 28, 2014, Apple Inc.
Apple Inc.
announced it was buying both Beats Electronics and Beats Music
Music
for US$3 billion in a cash and stock deal.[11] The Wall Street Journal reported that Apple had valued Beats Music
Music
at "slightly less than $500 million."[12] Following the purchase, Beats Music
Music
CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio service.[13] It was later reported by Business Insider
Business Insider
that Apple was planning to merge the two services together. Apple had hired noted British radio DJ Zane Lowe
Zane Lowe
to serve as a music curator.[14] It was also reported that, in negotiations with record labels for the new service, that Apple had been attempting to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify
Spotify
in order to drive adoption of the new service, and offered an incentive to Universal Music Group
Universal Music Group
to pull its content from YouTube. The U.S. Department of Justice
U.S. Department of Justice
and Federal Trade Commission launched an investigation into this alleged cartel in May 2015.[15][16] Apple Music
Apple Music
was unveiled during Apple's Worldwide Developers Conference on June 8, 2015, and launched on June 30, 2015. Concurrently with the public launch of Apple Music, Beats Music
Music
was immediately discontinued; users could migrate their Beats Music subscriptions, including their account, saved playlists, and songs, to Apple Music.[17][18] Features[edit] Beats Music
Music
offered a library of over 20 million songs that could be streamed on-demand by users. Users could download songs for offline playback, which remained accessible for the period of their subscription. The service used a personalization system combining recommendations based on listening habits and algorithms with human curation and playlists from music professionals and publications such as Rolling Stone, Rap Radar, and Pitchfork.[19] Song searches prioritized the original, master recordings of songs over other versions (such as covers). A feature known as "The Sentence" allowed users to generate playlists by filling four blanks in a sentence with words describing various activities, moods, and genres.[5][8] The basic subscription plan allowed access to the service on three devices for US$9.99 per month, or US$99.99 per year. Along with a web-based interface, apps were available for Android, iOS, and Windows Phone. Sonos
Sonos
announced that Beats Music
Music
would also support its wireless speaker systems on launch. A family plan with support for up to 5 people and 10 devices was also available for $14.99 per month, exclusive to family plan subscribers on AT&T Mobility. AT&T subscribers were also able to access a longer free trial period.[5][8] Marketing[edit] An advertisement for the service starring Ellen DeGeneres
Ellen DeGeneres
was aired during Super Bowl XLVIII
Super Bowl XLVIII
in February 2014. Spoofing the fairy tale The Three Bears, the ad featured Ellen playing the role of Goldilocks.[20] Personnel[edit]

Jimmy Iovine
Jimmy Iovine
– Co-founder and Chairman of the Board Dr. Dre
Dr. Dre
– Co-founder Luke Wood
Luke Wood
– President Bozoma Saint John
Bozoma Saint John
– Senior Vice President, Head of Global Marketing Trent Reznor
Trent Reznor
– Chief Creative Officer Ian Rogers – Chief Executive Officer Matthew Costello – Chief Operating Officer

References[edit]

^ "Apple to Bury Beats Music
Music
on Nov. 30". Retrieved 2016-07-11.  ^ Mike Snider (2 July 2012). " Beats Electronics
Beats Electronics
acquires MOG music service". USA Today. Retrieved 13 October 2012.  ^ a b Charlie Warzel (2 July 2012). " Beats Electronics
Beats Electronics
Acquires Mog Rapper Dr. Dre's headphone makers scoop up digital streaming service". Adweek. Adweek. Retrieved 13 October 2012.  ^ Rhian Jones (24 August 2012). "Remaining half of Mog Music
Music
Network sells to Townsquare Media
Townsquare Media
Group". MusicWeek. Intent Media. Retrieved 13 October 2012.  ^ a b c " Trent Reznor
Trent Reznor
to launch streaming music service in partnership with Beats by Dre". The Verge. Retrieved 12 January 2014.  ^ a b "Beats Music
Music
Beefs Up Curation Team, Says Service Is 'Coming Soon'". Billboard.biz. Retrieved 27 August 2013.  ^ "Trent Reznor's Beats-backed music service will launch in late 2013". The Verge. Retrieved 12 January 2014.  ^ a b c "Beats Music
Music
arrives January 21st, family plan exclusive to AT&T customers". The Verge. Retrieved 12 January 2014.  ^ "Beats Music
Music
Courting Indies, Signs Up Merlin (Exclusive)". Billboard.biz. Retrieved 12 February 2014.  ^ "Beats Music
Music
Buys Topspin". Billboard. Retrieved 16 March 2015.  ^ "Apple to Acquire Beats Music
Music
& Beats Electronics". Apple Inc. Retrieved 28 May 2014.  ^ "Apple Paying Less Than $500 Million for Beats Music
Music
Streaming Service". Wall Street Journal. Retrieved 3 June 2014.  ^ "With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio". Wall Street Journal. Retrieved 16 March 2015.  ^ "What we're hearing about the new music-streaming service Apple is developing in secret". Business Insider. Retrieved 16 March 2015.  ^ "Big Music
Music
Labels Want to Make Free Music
Music
Hard to Get, and Apple Says They're Right". Re/code. Retrieved 6 May 2015.  ^ "Apple pushing music labels to kill free Spotify
Spotify
streaming ahead of Beats relaunch". The Verge. Retrieved 6 May 2015.  ^ "Apple W.W.D.C. 2015: iOS 9, Apple Pay
Apple Pay
and Other Announcements". The New York Times. June 8, 2015. Retrieved June 21, 2015.  ^ "Beats Music
Music
Tells Users To Switch To Apple Music". TechCrunch. AOL Inc. (Verizon Communications). Retrieved 3 July 2015.  ^ "Algorithm for Your Personal Rhythm". The New York Times. Retrieved 12 January 2014.  ^ "Beats Music
Music
taps Ellen DeGeneres
Ellen DeGeneres
(and bears) for Super Bowl spot". The Verge. Retrieved 5 February 2014. 

External links[edit]

Official website

v t e

Music
Music
digital distribution platforms

Digital library Music
Music
download Online music
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store Streaming media

Active

7digital 8tracks.com Amazon Music Anghami Apple Music Baidu Music Bandcamp Bandit.fm Beatport Bleep.com CD Baby Classical Archives Claro Música Deezer Digitally Imported Ditto Music Djshop Electric Jukebox EmuBands eMusic Gaana.com Google Play Music HDtracks Hoopla Icecast iHeartRadio iTunes Store Jamendo JOOX Juno Records KKBox KuGou Last.fm Line Music Live365 Magnatune Melon Mixcloud MOOV Murfie MusicStation Music
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Glue Mziiki Napster NetEase Music Nimbit NoiseTrade ONErpm OverDrive, Inc. Pandora Patari PayPlay.FM PlayStation Music Playster Pono Qobuz QQ Music Raaga.com Radical.fm Radionomy Saavn Sellaband Slacker Spinlet Spotify SoundCloud Shazam Style Jukebox Tidal Twine WiMP YouTube

Discontinued

Amie Street Aupeo Beats Music BlackBerry World Blinkbox Music BuyMusic GhostTunes GoMusicNow Groove Music Grooveshark Guvera Internet Underground Music
Music
Archive imeem iMesh Kazaa Mixcrate Mog MP3.com Music
Music
Unlimited Nokia Store MixRadio PlayNow Arena PressPlay Puretracks rara Rdio Simfy Songza Spinner SpiralFrog Stardock Central Streamwaves Ubetoo Wowloud Yahoo! Music
Music
Radio/LAUNCHcast Yahoo! Music
Music
Unlimited Zune Marketplace

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Jonathan Ive
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