Music was a subscription-based online music streaming service
owned by the
Beats Electronics division of
Apple Inc. First developed
in 2012 under the name "Daisy", the service combined algorithm-based
personalization with expert music suggestions from a variety of
sources. The service built upon Beats' existing consumer electronics
line, and its 2012 acquisition of the similar service MOG. The service
was launched in the United States on January 21, 2014.
Music was acquired by
Apple Inc. as part of its purchase of
Beats Electronics in May 2014. Beats
Music was discontinued concurrent
with the launch of
Apple Music on June 30, 2015. Subscriptions were
migrated to the new service. Beats
Music was completely discontinued
on November 30, 2015.
1.1 Apple acquisition and shutdown
6 External links
On July 2, 2012, Beats announced it had acquired the online music
service MOG, in a purchase reported to have been between $10 million
to $16 million. Beats stated this the acquisition was part of the
company's goal to develop a "truly end-to-end music experience." The
acquisition did not include the company's blog and advertising
network, the MOG
Music Network, which was sold in a separate
transaction to the broadcasting company
Townsquare Media in August
2012. MOG initially indicated that it would continue to operate
independently with no immediate change in service.
A few months later in December 2012, the company hired
Trent Reznor of
Nine Inch Nails
Nine Inch Nails to serve as its Chief Creative Officer, and
to help develop a new music service codenamed "Daisy". As opposed to
its competitors such as Spotify, in Daisy the plan was to use
"personalization" based on user listening habits in combination with
expert music curators to suggest tracks. The company initially
announced a launch by late 2013. The company had hired music
industry members, radio personalities, and songwriters to serve as a
music curation team for the service, led by former Clear Channel
Communications executive and
KIIS-FM music director Julie Pilat.
In August 2013, a landing page was discovered for Daisy under its
final name, "Beats Music". The service was officially unveiled in
January 2014, for a launch in the United States on January 21,
2014. In February 2014, Beats
Music reached a licensing deal with
the Merlin Network, a group representing a number of major independent
record labels. While no financial details were disclosed, Beats did
indicate that it would pay the labels at the same rates as the major
On March 4, 2014, Beats
Music acquired Topspin Media, a company which
deals in the monetization of music and building relationships between
musicians and their fans. Beats
Music CEO Ian Rogers had left Topspin
to join the service.
Apple acquisition and shutdown
On May 28, 2014,
Apple Inc. announced it was buying both Beats
Electronics and Beats
Music for US$3 billion in a cash and stock
deal. The Wall Street Journal reported that Apple had valued Beats
Music at "slightly less than $500 million." Following the
Music CEO Ian Rogers would oversee both Beats Music
and Apple's ad-supported iTunes Radio service.
It was later reported by
Business Insider that Apple was planning to
merge the two services together. Apple had hired noted British radio
Zane Lowe to serve as a music curator. It was also reported
that, in negotiations with record labels for the new service, that
Apple had been attempting to encourage record labels to pull their
content from the free, ad-supported tiers of competing services such
Spotify in order to drive adoption of the new service, and offered
an incentive to
Universal Music Group
Universal Music Group to pull its content from
U.S. Department of Justice
U.S. Department of Justice and Federal Trade Commission
launched an investigation into this alleged cartel in May
Apple Music was unveiled during Apple's Worldwide Developers
Conference on June 8, 2015, and launched on June 30, 2015.
Concurrently with the public launch of Apple Music, Beats
immediately discontinued; users could migrate their Beats Music
subscriptions, including their account, saved playlists, and songs, to
Music offered a library of over 20 million songs that could be
streamed on-demand by users. Users could download songs for offline
playback, which remained accessible for the period of their
subscription. The service used a personalization system combining
recommendations based on listening habits and algorithms with human
curation and playlists from music professionals and publications such
as Rolling Stone, Rap Radar, and Pitchfork. Song searches
prioritized the original, master recordings of songs over other
versions (such as covers). A feature known as "The Sentence" allowed
users to generate playlists by filling four blanks in a sentence with
words describing various activities, moods, and genres.
The basic subscription plan allowed access to the service on three
devices for US$9.99 per month, or US$99.99 per year. Along with a
web-based interface, apps were available for Android, iOS, and Windows
Sonos announced that Beats
Music would also support its
wireless speaker systems on launch. A family plan with support for up
to 5 people and 10 devices was also available for $14.99 per month,
exclusive to family plan subscribers on AT&T Mobility. AT&T
subscribers were also able to access a longer free trial period.
An advertisement for the service starring
Ellen DeGeneres was aired
Super Bowl XLVIII
Super Bowl XLVIII in February 2014. Spoofing the fairy tale The
Three Bears, the ad featured Ellen playing the role of Goldilocks.
Jimmy Iovine – Co-founder and Chairman of the Board
Dr. Dre – Co-founder
Luke Wood – President
Bozoma Saint John
Bozoma Saint John – Senior Vice President, Head of Global Marketing
Trent Reznor – Chief Creative Officer
Ian Rogers – Chief Executive Officer
Matthew Costello – Chief Operating Officer
^ "Apple to Bury Beats
Music on Nov. 30". Retrieved 2016-07-11.
^ Mike Snider (2 July 2012). "
Beats Electronics acquires MOG music
service". USA Today. Retrieved 13 October 2012.
^ a b Charlie Warzel (2 July 2012). "
Beats Electronics Acquires Mog
Rapper Dr. Dre's headphone makers scoop up digital streaming service".
Adweek. Adweek. Retrieved 13 October 2012.
^ Rhian Jones (24 August 2012). "Remaining half of Mog
Townsquare Media Group". MusicWeek. Intent Media. Retrieved
13 October 2012.
^ a b c "
Trent Reznor to launch streaming music service in partnership
with Beats by Dre". The Verge. Retrieved 12 January 2014.
^ a b "Beats
Music Beefs Up Curation Team, Says Service Is 'Coming
Soon'". Billboard.biz. Retrieved 27 August 2013.
^ "Trent Reznor's Beats-backed music service will launch in late
2013". The Verge. Retrieved 12 January 2014.
^ a b c "Beats
Music arrives January 21st, family plan exclusive to
AT&T customers". The Verge. Retrieved 12 January 2014.
Music Courting Indies, Signs Up Merlin (Exclusive)".
Billboard.biz. Retrieved 12 February 2014.
Music Buys Topspin". Billboard. Retrieved 16 March
^ "Apple to Acquire Beats
Music & Beats Electronics". Apple Inc.
Retrieved 28 May 2014.
^ "Apple Paying Less Than $500 Million for Beats
Service". Wall Street Journal. Retrieved 3 June 2014.
^ "With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio".
Wall Street Journal. Retrieved 16 March 2015.
^ "What we're hearing about the new music-streaming service Apple is
developing in secret". Business Insider. Retrieved 16 March
Music Labels Want to Make Free
Music Hard to Get, and Apple
Says They're Right". Re/code. Retrieved 6 May 2015.
^ "Apple pushing music labels to kill free
Spotify streaming ahead of
Beats relaunch". The Verge. Retrieved 6 May 2015.
^ "Apple W.W.D.C. 2015: iOS 9,
Apple Pay and Other Announcements". The
New York Times. June 8, 2015. Retrieved June 21, 2015.
Music Tells Users To Switch To Apple Music". TechCrunch. AOL
Inc. (Verizon Communications). Retrieved 3 July 2015.
^ "Algorithm for Your Personal Rhythm". The New York Times. Retrieved
12 January 2014.
Ellen DeGeneres (and bears) for Super Bowl spot".
The Verge. Retrieved 5 February 2014.
Music digital distribution platforms
Online music store
Google Play Music
James A. Bell
Tim Cook (CEO)
Albert Gore Jr.
Robert A. Iger
Arthur D. Levinson (Chairman)
Ronald D. Sugar
Susan L. Wagner
Fred D. Anderson
Edgar S. Woolard Jr.
Tim Cook (CEO)
Jonathan Ive (CDO)
Jeff Williams (COO)
Luca Maestri (CFO)
Katherine Adams (General Counsel)
Fred D. Anderson
Guerrino De Luca
Nancy R. Heinen
Classic Mac OS
Final Cut Pro
Mac App Store
One to One
Get a Mac
FBI–Apple encryption dispute
iOS app approvals
Apple Music Festival
Macintosh (2008 documentary)
Artistic depictions of Steve Jobs
Original programs distributed by Apple