BEATS MUSIC was a subscription-based online music streaming service
owned by the
Beats Electronics division of
Apple Inc. First developed
in 2012 under the name "Daisy", the service combined algorithm-based
personalization with expert music suggestions from a variety of
sources. The service built upon Beats' existing consumer electronics
line, and its 2012 acquisition of the similar service MOG . The
service was launched in the United States on January 21, 2014.
Music was acquired by
Apple Inc. as part of its purchase of
Beats Electronics in May 2014. Beats
Music was discontinued concurrent
with the launch of
Apple Music on June 30, 2015. Subscriptions were
migrated to the new service. Beats
Music was completely discontinued
on November 30, 2015.
* 1 History
* 1.1 Apple acquisition and shutdown
* 2 Features
* 3 Marketing
* 4 Personnel
* 5 References
* 6 External links
On July 2, 2012, Beats announced it had acquired the online music
service MOG , in a purchase reported to have been between $10 million
to $16 million. Beats stated this the acquisition was part of the
company's goal to develop a "truly end-to-end music experience." The
acquisition did not include the company's blog and advertising
network, the MOG
Music Network, which was sold in a separate
transaction to the broadcasting company
Townsquare Media in August
2012. MOG initially indicated that it would continue to operate
independently with no immediate change in service.
A few months later in December 2012, the company hired Trent Reznor
of the band
Nine Inch Nails
Nine Inch Nails to serve as its
Chief Creative Officer ,
and to help develop a new music service codenamed "Daisy". As opposed
to its competitors such as
Spotify , in Daisy the plan was to use
"personalization" based on user listening habits in combination with
expert music curators to suggest tracks. The company initially
announced a launch by late 2013. The company had hired music industry
members, radio personalities, and songwriters to serve as a music
curation team for the service, led by former Clear Channel
Communications executive and
KIIS-FM music director Julie Pilat.
In August 2013, a landing page was discovered for Daisy under its
final name, "Beats Music". The service was officially unveiled in
January 2014, for a launch in the United States on January 21, 2014.
In February 2014, Beats
Music reached a licensing deal with the Merlin
Network , a group representing a number of major independent record
labels . While no financial details were disclosed, Beats did indicate
that it would pay the labels at the same rates as the major labels.
On March 4, 2014, Beats
Topspin Media , a company
which deals in the monetization of music and building relationships
between musicians and their fans. Beats
Music CEO Ian Rogers had left
Topspin to join the service.
APPLE ACQUISITION AND SHUTDOWN
On May 28, 2014,
Apple Inc. announced it was buying both Beats
Electronics and Beats
Music for US $3 billion in a cash and stock
deal. The Wall Street Journal reported that Apple had valued Beats
Music at "slightly less than $500 million." Following the purchase,
Music CEO Ian Rogers would oversee both Beats
Music and Apple's
ad-supported iTunes Radio service.
It was later reported by
Business Insider that Apple was planning to
merge the two services together. Apple had hired noted British radio
Zane Lowe to serve as a music curator. It was also reported that,
in negotiations with record labels for the new service, that Apple had
been attempting to encourage record labels to pull their content from
the free, ad-supported tiers of competing services such as
order to drive adoption of the new service, and offered an incentive
Universal Music Group to pull its content from
YouTube . The U.S.
Department of Justice and
Federal Trade Commission launched an
investigation into this alleged cartel in May 2015.
Apple Music was unveiled during Apple's Worldwide Developers
Conference on June 8, 2015, and launched on June 30, 2015.
Concurrently with the public launch of Apple Music, Beats
immediately discontinued; users could migrate their Beats Music
subscriptions, including their account, saved playlists, and songs, to
Music offered a library of over 20 million songs that could be
streamed on-demand by users. Users could download songs for offline
playback, which remained accessible for the period of their
subscription. The service used a personalization system combining
recommendations based on listening habits and algorithms with human
curation and playlists from music professionals and publications such
Rolling Stone ,
Rap Radar , and Pitchfork . Song searches
prioritized the original, master recordings of songs over other
versions (such as covers). A feature known as "The Sentence" allowed
users to generate playlists by filling four blanks in a sentence with
words describing various activities, moods, and genres.
The basic subscription plan allowed access to the service on three
devices for US$9.99 per month, or US$99.99 per year. Along with a
web-based interface, apps were available for Android , iOS , and
Windows Phone .
Sonos announced that Beats
Music would also support
its wireless speaker systems on launch. A family plan with support for
up to 5 people and 10 devices was also available for $14.99 per month,
exclusive to family plan subscribers on
AT&T Mobility . AT
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* ^ "Apple to Bury Beats
Music on Nov. 30". Retrieved 2016-07-11.
* ^ Mike Snider (2 July 2012). "
Beats Electronics acquires MOG
music service". USA Today. Retrieved 13 October 2012.
* ^ A B Charlie Warzel (2 July 2012). "
Beats Electronics Acquires
Mog Rapper Dr. Dre\'s headphone makers scoop up digital streaming
service". Adweek. Adweek. Retrieved 13 October 2012.
* ^ Rhian Jones (24 August 2012). "Remaining half of Mog Music
Network sells to
Townsquare Media Group". MusicWeek. Intent Media.
Retrieved 13 October 2012.
* ^ A B C "
Trent Reznor to launch streaming music service in
partnership with Beats by Dre". The Verge. Retrieved 12 January 2014.
* ^ A B "Beats
Music Beefs Up Curation Team, Says Service Is
\'Coming Soon\'". Billboard.biz. Retrieved 27 August 2013.
* ^ "Trent Reznor\'s Beats-backed music service will launch in late
2013". The Verge. Retrieved 12 January 2014.
* ^ A B C "Beats
Music arrives January 21st, family plan exclusive
to AT&T customers". The Verge. Retrieved 12 January 2014.
* ^ "Beats
Music Courting Indies, Signs Up Merlin (Exclusive)".
Billboard.biz. Retrieved 12 February 2014.
* ^ "Beats
Music Buys Topspin". Billboard. Retrieved 16 March 2015.
* ^ "Apple to Acquire Beats
Music & Beats Electronics". Apple Inc.
Retrieved 28 May 2014.
* ^ "Apple Paying Less Than $500 Million for Beats
Service". Wall Street Journal. Retrieved 3 June 2014.
* ^ "With Apple-Beats Deal Complete, Ian Rogers To Run iTunes
Radio". Wall Street Journal. Retrieved 16 March 2015.
* ^ "What we\'re hearing about the new m