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BEANPOLE established in 1989, is a South Korean fashion brand owned by SAMSUNG C&T Fashion group. It produces seven distinctive lines (BEANPOLE MEN, BEANPOLE LADIES and BEANPOLE KIDS); as well as accessories (BEANPOLE ACCESSORY), golf wear (BEANPOLE GOLF), and Sports fashion/equipment (BEANPOLE SPORTS). Towards the end of 2019 they added the ‘890311’ to their list of sub-brands.890311
new line launching in 2019
Marking its 30th anniversary
this rebranding means being reborn as a sustainable brand with a new image encompassing products, stores, and visuals.
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Since its establishment, BEANPOLE has continuously adjusted its logo, making minor changes. Some of the most obvious changes can be found in the company’s new logos in 2019. BEANPOLE has made a new Hangeul logo using its brand identity and distinctive design.
Band of Outsiders (2010)Kim Jones (2011)
Fashion blogger The satorialist (2011), an
Christophe Lemaire (2012)
and has partnered with Liberty London / Opening Ceremony, which contributed to their global expansion in the fashion industry. BEANPOLE also officially supported Olympic uniforms for Korean representatives in both London(2012) and Rio(2016). For sustainable and eco-friendly commitment
'The Bike We Like' campaign
has been conducted since 2018,
new line launching in 2019
Background
In the past decade, BEANPOLE has gradually expanded internationally, with the majority of its shops located inAsia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...
. There are 476 shops worldwide especially in Korea (372), China(104) . In 2019, BEANPOLE has marked 30 years since its launch by undergoing a major renewal. The label’s new identity features Korean retro and street-inspired apparel as well as other classic looksMarking its 30th anniversary
this rebranding means being reborn as a sustainable brand with a new image encompassing products, stores, and visuals.
Logo
]
Since its establishment, BEANPOLE has continuously adjusted its logo, making minor changes. Some of the most obvious changes can be found in the company’s new logos in 2019. BEANPOLE has made a new Hangeul logo using its brand identity and distinctive design.
Partnerships and Collaborations
In 2010 BEANPOLE paired withIDEO
IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, enviro ...
, an international design firm, to expand the borders of BEANPOLE. The contribution of IDEO’s support, successfully helped BEANPOLE to infiltrate the foreign markets, as they now have over 400 stores across Asia and a number of sub-brands across the globe. BEANPOLE, has worked alongside: Carlos Osman (2009), Juun.J (2010)Band of Outsiders (2010)
Fashion blogger The satorialist (2011), an
Christophe Lemaire (2012)
and has partnered with Liberty London / Opening Ceremony, which contributed to their global expansion in the fashion industry. BEANPOLE also officially supported Olympic uniforms for Korean representatives in both London(2012) and Rio(2016). For sustainable and eco-friendly commitment
'The Bike We Like' campaign
has been conducted since 2018,
upcycling
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value ...
abandoned bikes and donating communities in need.
See also
*Contemporary culture of South Korea
The contemporary culture of South Korea developed from the traditional culture of Korea which was prevalent in the early Korean nomadic tribes. By maintaining thousands of years of ancient Korean culture, with influence from ancient Chinese cul ...
* Foreign celebrity advertising
References