Barrelhead Root Beer is a brand of
root beer
Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree '' Sassafras albidum'' or the vine of '' Smilax ornata'' (known as sarsaparilla, also used to make a soft drink, sarsaparilla) as the ...
that used to be manufactured by
Dr Pepper Snapple Group
Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper.
Formerly Cadbury S ...
, but was re-launched in September 2016 as a new product by Barrelhead Ventures LLC, a Pennsylvania-based company.
It was originally marketed as "draft style" root beer. One of their
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
points was the flavor, which was said to be strong enough to stand up to a mug full of ice without becoming watered down. The "
jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
" on their radio commercials was, ''"For old fashioned flavor, take our advice, drink Barrelhead root beer, and don't spare the ice, 'cause it's real draft style root beer, with real draft style foam, 'cause Barrelhead has, Barrelhead has, brought homestyle root beer home!"''
In September 2016, at the Atlantic City Seafood Festival, Barrelhead Ventures re-launched the soft drink brand.
External links
Old bottle
Root beer
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