Bagism is a satire of prejudice, where by living in a bag a person could not be judged on their bodily appearance. Bagism was created by

John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of ...

and

Yoko Ono Yoko Ono ( ; ja, 小野洋子, Ono Yōko, usually spelled in katakana ; born February 18, 1933) is a Japanese multimedia artist, singer, songwriter, and peace activist. Her work also encompasses performance art and filmmaking. Ono grew up i ...

as part of their extensive peace campaign in the late 1960s. The intent of bagism was to satirize

prejudice Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's per ...

and

stereotyping In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...

. Bagism involved wearing a bag over one's entire body. According to John and Yoko, by living in a bag, a person could not be judged by others on the basis of skin colour, gender, hair length, attire, age, or any other such attributes. It was presented as a form of total

communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...

: instead of focusing on outward

appearance Appearance may refer to: * Visual appearance, the way in which objects reflect and transmit light * Human physical appearance, what someone looks like * ''Appearances'' (film), a 1921 film directed by Donald Crisp * Appearance (philosophy), or p ...

, the listener would hear only the bagist's

message A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus. A ...

Purpose and origins

John and Yoko introduced the idea during a well-received

press conference A press conference or news conference is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organ ...

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

on 31 March 1969, and explained it more thoroughly in a 14 June 1969 interview with

David Frost Sir David Paradine Frost (7 April 1939 – 31 August 2013) was a British television host, journalist, comedian and writer. He rose to prominence during the satire boom in the United Kingdom when he was chosen to host the satirical programme ' ...

. Bagism reflected the whimsical, carefree, and often

comedic Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...

mood of John and Yoko's other peace efforts, such as their

Bed-In The Bed-ins for Peace were two week-long nonviolent protests against wars, intended as experimental tests of new ways to promote peace. As the Vietnam War raged in 1969, John Lennon and his wife Yoko Ono held one protest at the Hilton Amsterdam, H ...

s. By catching the attention of the masses with its outlandish premise, bagism presented a social and

political Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...

message to the world. As Lennon stated, "Yoko and I are quite willing to be the world's

clowns A clown is a person who performs comedy and arts in a state of open-mindedness using physical comedy, typically while wearing distinct makeup or costuming and reversing folkway-norms. History The most ancient clowns have been found in t ...

; if by doing it we do some good." Yoko said that bagism was inspired by the theme of

Antoine de Saint-Exupéry Antoine Marie Jean-Baptiste Roger, comte de Saint-Exupéry, simply known as Antoine de Saint-Exupéry (, , ; 29 June 1900 – 31 July 1944), was a French writer, poet, aristocrat, journalist and pioneering aviator. He became a laureate of s ...

's ''

The Little Prince ''The Little Prince'' (french: Le Petit Prince, ) is a novella by French aristocrat, writer, and military pilot Antoine de Saint-Exupéry. It was first published in English and French in the United States by Reynal & Hitchcock in April 1943 an ...

'', which was "One sees rightly only with the heart, the essential is invisible to the eyes." She hoped that the bag (by hiding her and John's physical appearance) would make their essence, or the essence of their message, visible.

The Alchemical Wedding

The couple had earlier appeared in a bag, at The Alchemical Wedding, an underground artists' gathering, at London's

Royal Albert Hall The Royal Albert Hall is a concert hall on the northern edge of South Kensington, London. One of the UK's most treasured and distinctive buildings, it is held in trust for the nation and managed by a registered charity which receives no govern ...

in late 1968. The event was put on by the

Arts Lab The Arts Lab was an alternative arts centre, founded in 1967 by Jim Haynes at 182 Drury Lane, London. Although only active for two years, it was influential in inspiring many similar centres in the UK, continental Europe and Australia, inclu ...

and

BIT (infoshop) BIT was an information service, publisher, travel guide and social centre founded, in 1968, by John "Hoppy" Hopkins. It pre-dated the Internet as a free service that would try to find any information asked for, but post-dated library reference desk ...

, which sought to challenge audiences to be participants rather than passive

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...

s. John and Yoko climbed into a large white bag on stage, sat cross-legged, knee-to-knee, hunkered down and closed the bag. They moved only twice in 45 minutes, hunkering further down. This was a strong challenge to the audience. "Musicians played, poets ranted, and John and Yoko crept into their white sheet-like bag on the stage and stayed there out of sight for what seemed like ages. I watched a baby crawl slowly by. And that was the bag happening. All mayhem broke out when a young female member of the audience stripped off her clothes and danced in naked delight. When the police were called and attendants tried to remove her, groups of people started stripping off their clothes in solidarity. There was a retreat and a truce was worked out, and no-one was arrested. The nude girl incident, with accompanying photo, made the front pages of the London evening papers," as Lee Harris noted later.

Bagism in the songs of John Lennon

Bagism is mentioned three times in the songs of John Lennon. The first time is in "

The Ballad of John and Yoko "The Ballad of John and Yoko" is a song by the English rock band the Beatles that was released as a non-album single in May 1969. It was written by John Lennon and credited to the Lennon–McCartney partnership, and chronicles the events surroun ...

" where John refers to "eating chocolate cake in a bag", which was at the Vienna press conference, and the second is in the song "

Come Together "Come Together" is a song by the English rock band the Beatles, written by John Lennon and credited to Lennon–McCartney. The song is the opening track on their 1969 album ''Abbey Road'' and was also released as a single coupled with "Somethin ...

", where he sings: "He bag production". This is a reference to Bag Productions Ltd, Lennon's public relations company, which derived its name from Bagism. The third reference is in "

Give Peace a Chance "Give Peace a Chance" is an anti-war song written by John Lennon (originally credited to Lennon–McCartney), and recorded with the participation of a small group of friends in a performance with Yoko Ono in a hotel room in Montreal, Quebec, Ca ...

", with the line, "Everybody's talkin' about Bagism, Shagism, Dragism, Madism, Ragism, Tagism, This-ism, That-ism, ism, ism, ism." The music videos for "

Nobody Told Me "Nobody Told Me" is a song by John Lennon. The B-side features Yoko Ono's "O' Sanity"; both are on the '' Milk and Honey'' album. The promo video for the single was made up of clips of footage from Lennon's other videos, as are most posthumous ...

" (at 3m 02s) and "

Mind Games Playing mind games (also power games or head games) is the largely conscious struggle for psychological one-upmanship, often employing passive–aggressive behavior to specifically demoralize or dis-empower the thinking subject, making the a ...

" (1992 version, at 2m 15s) both include a short segment of a person wearing a black bag which encloses their whole body, except their feet, while walking along Kings Road, London.

Internet following

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

calle
Bagism
was created c. 1994 by Sam Choukri, providing John Lennon and Beatles links, photographs, rare

sound recording Sound recording and reproduction is the electrical, mechanical, electronic, or digital inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording te ...

snippets and

video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...

. At one point, c. 1996, the precursor to Bagism.com, a website focused on Lennon, was sent a

cease and desist A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not dis ...

request from the representatives of his estate over copyrighted John Lennon content. After an unsuccessfu
appeal
to Ono and the John Lennon Estate and th

petition A petition is a request to do something, most commonly addressed to a government official or public entity. Petitions to a deity are a form of prayer called supplication. In the colloquial sense, a petition is a document addressed to some offici ...

campaign, Choukri decided to focus his efforts on less legally volatile content and the website has since been a hub for

discussion Conversation is interactive communication between two or more people. The development of conversational skills and etiquette is an important part of socialization. The development of conversational skills in a new language is a frequent focus ...

, detailed

discographies Discography is the study and cataloging of published sound recordings, often by specified artists or within identified music genres. The exact information included varies depending on the type and scope of the discography, but a discography entry ...

, letters,

article Article often refers to: * Article (grammar), a grammatical element used to indicate definiteness or indefiniteness * Article (publishing), a piece of nonfictional prose that is an independent part of a publication Article may also refer to: G ...

s, fan

artwork A work of art, artwork, art piece, piece of art or art object is an artistic creation of aesthetic value. Except for "work of art", which may be used of any work regarded as art in its widest sense, including works from literature ...

and

poetry Poetry (derived from the Greek ''poiesis'', "making"), also called verse, is a form of literature that uses aesthetic and often rhythmic qualities of language − such as phonaesthetics, sound symbolism, and metre − to evoke meanings i ...

, and many other types of content.

Recent uses

Liverpool John Lennon Airport-2006-09-28

In 2006,

Liverpool John Lennon Airport Liverpool John Lennon Airport is an international airport in Liverpool, England, on the estuary of the River Mersey south-east of Liverpool city centre. Scheduled domestic, European, North African and Middle Eastern services are operated fr ...

had the words "Bagism, Shagism, Dragism, Madism, Ragism, Tagism" stickered along the front windows of the airport. This was done along with the branding of various John Lennon lyrics around the inside of the airport.

References

External links

Interview with David Frost about Bagism

Bagism

{{Yoko Ono John Lennon Yoko Ono Contemporary art Philosophical theories