Reverse echo and reverse reverb are sound effects created as the result of recording an echo or

reverb effect A reverb effect, or reverb, is an audio effect applied to a sound signal to simulate reverberation. It may be created through physical means, such as echo chambers, or electronically through audio signal processing. Echo chambers The first re ...

of an audio recording played backwards. The original recording is then played forwards accompanied by the recording of the echoed or reverberated signal which now precedes the original signal. The process produces a swelling effect preceding and during playback.

Development

Guitarist and producer

Jimmy Page James Patrick Page (born 9 January 1944) is an English musician who achieved international success as the guitarist and founder of the rock band Led Zeppelin. Page is prolific in creating guitar riffs. His style involves various alternative ...

claims to have invented the effect, stating that he originally developed the method when recording the single "

Ten Little Indians "Ten Little Indians" is a traditional American children's counting out rhyme. It has a Roud Folk Song Index number of 12976. The term "Indians" in this sense refers to Indigenous North American peoples. In 1868, songwriter Septimus Winner adapt ...

" with

The Yardbirds The Yardbirds are an English rock band, formed in London in 1963. The band's core lineup featured vocalist and harmonica player Keith Relf, drummer Jim McCarty, rhythm guitarist and later bassist Chris Dreja and bassist/producer Paul Samwell ...

in 1967. He later used it on a number of

Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...

tracks, including "

You Shook Me "You Shook Me" is a 1962 blues song recorded by Chicago blues artist Muddy Waters. Willie Dixon wrote the lyrics and Earl Hooker provided the instrumental backing; the song features Waters' vocal in unison with Hooker's slide-guitar melody. "Yo ...

", "

Whole Lotta Love "Whole Lotta Love" is a song by English rock band Led Zeppelin. It is the opening track on the band's second album, ''Led Zeppelin II'', and was released as a single in 1969 in several countries; as with other Led Zeppelin songs, no single was r ...

", and their cover of " When the Levee Breaks". In an interview he gave to ''

Guitar World ''Guitar World'' is a monthly music magazine for guitarists – and fans of guitar-based music and trends – that has been published since July 1980. ''Guitar World'', the best-selling guitar magazine in the United States, contains original art ...

'' magazine in 1993, Page explained: Despite Page's claims, an earlier example of the effect can distinctly be heard towards the end of the 1966

Lee Mallory William George "Lee" Mallory (January 10, 1945 – March 21, 2005) was a singer, songwriter and guitarist who was part of bands including The Millennium and Sagittarius. His most successful single was a cover of the Phil Ochs/Bob Gibson son ...

single "That's the Way It's Gonna Be", produced by Curt Boettcher.

Usage in music

used this effect in the bridge of "

". Reverse reverb is commonly used in

shoegaze Shoegaze (originally called shoegazing and sometimes conflated with "dream pop") is a subgenre of indie and alternative rock characterized by its ethereal mixture of obscured vocals, guitar distortion and effects, feedback, and overwhelming volu ...

, particularly by such bands as My Bloody Valentine and Spacemen 3. It is also often used as a lead-in to vocal passages in hardstyle music, and various forms of EDM and pop music. The reverse reverb is applied to the first word or syllable of the vocal for a build-up effect or other-worldly sound.

Metallica Metallica is an American heavy metal band. The band was formed in 1981 in Los Angeles by vocalist/guitarist James Hetfield and drummer Lars Ulrich, and has been based in San Francisco for most of its career. The band's fast tempos, instrume ...

used the effect in the song " Fade To Black" on James Hetfield's vocals in their 1984 album ''

Ride The Lightning ''Ride the Lightning'' is the second studio album by American heavy metal band Metallica, released on July 27, 1984, by the independent record label Megaforce Records. The album was recorded in three weeks with producer Flemming Rasmussen at ...

''. The effect was also employed by Genesis (on Phil Collins’ snare drum) at the end of the song “Deep in the Motherload” on the 1978 album “And Then There Were Three”.

Use in other media

Reverse reverb has been used in

filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...

and

television production A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed betw ...

for an otherworldly effect on voices, especially in horror movies. Reverse reverb was also used in the company logo for production company

CBS Studios CBS Studios, Inc. is an American television production company which is a subsidiary of CBS Entertainment Group unit of Paramount Global. It was formed on January 17, 2006, by CBS Corporation as CBS Paramount Television, as a renaming of the o ...

References

{{Music production Acoustics Musical techniques Audio engineering