BT MyPlace is a service that dynamically delivers content and information to people, based on their personal preferences and location. The

location-based service A location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, ent ...

is available over BT’s outdoor

Wi-Fi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wave ...

network in

central London Central London is the innermost part of London, in England, spanning several boroughs. Over time, a number of definitions have been used to define the scope of Central London for statistics, urban planning and local government. Its characteris ...

and the West End. It uses the

BT Openzone BT Wi-fi is a global wi-fi hotspot service provided by BT Group in partnership with Fon (No longer in partnership with Fon as of 2020) . It was established following a rebranding of the former BT Openzone and BT Fon, bringing both of the servic ...

outdoor

network in Westminster. The service provides residents, visitors and commuters with information on facilities and entertainment in the

Westminster Westminster is an area of Central London, part of the wider City of Westminster. The area, which extends from the River Thames to Oxford Street, has many visitor attractions and historic landmarks, including the Palace of Westminster, Bu ...

borough, and well as travel and residential from www.transportdirect.info and www.Westminster.gov.uk. Content is divided into discrete sections of

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

, such as Nights Out, Tourist Day and City Weekend. This content is provided by a number of sources including

Time Out Time-out, Time Out, or timeout may refer to: Time * Time-out (sport), in various sports, a break in play, called by a team * Television timeout, a break in sporting action so that a commercial break may be taken * Timeout (computing), an enginee ...

, LoveTheatre,

Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...

, Top Table, Discovery Audio LondonPass and audible.co.uk. Once registered to the service, individuals can personalize the site to remember preferences, such as types of food and styles of music. The site then sends the user recommendations based on their preferences and search criteria – for example restaurants, museums and theatres. The technology behind the BT MyPlace service was developed by iomebr>
Backing BT MyPlace is a joint venture by Westminster City Counci

and BT, Intel, Cisco and iome. The service is free but supported financially by

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

Sources

*http://www.btmyplace.com *http://www.thisislondon.co.uk/standard/article-23633385-details/article.do?ito=newsnow& *http://www.webuser.co.uk/news/news.php?id=276269 *http://www.ispreview.co.uk/news/EkFFyyZVVyIbfkllXn.html *http://www.pocket-lint.co.uk/news/news.phtml/21958/22982/bt-myplace-pocket-concierge-service.phtml *http://www.computerweekly.com/Articles/2009/02/03/234578/bt-openzone-gives-londoners-location-based-info.htm *http://www.pcadvisor.co.uk/news/index.cfm?newsid=110375& *http://www.sourcewire.com/releases/rel_display.php?relid=LmXEL

*http://www.mobile-ent.biz/news/32497/Localised-wi-fi-content-service-for-Londoners *http://www.telecompaper.com/news/article.aspx?cid=656192 *http://www.computing.co.uk/computing/news/2235645/west-visitors-free-wi *http://ecommerce-journal.com/news/12904_bt_presents_first_free_personal_wi_fi_service_in_london {{DEFAULTSORT:Bt Myplace BT Group Location-based software Wi-Fi