B. J. Palmer
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Bartlett Joshua Palmer (September 14, 1882 – May 27, 1961) was an American chiropractor. He was the son of Daniel David Palmer (D. D.), the founder of
chiropractic Chiropractic is a form of alternative medicine concerned with the diagnosis, treatment and prevention of mechanical disorders of the musculoskeletal system, especially of the spine. It has esoteric origins and is based on several pseudosci ...
, and became known as the "Developer" of chiropractic.


Early life

B. J. Palmer was born on September 14, 1882, the son of Daniel David Palmer (or "D.D."), the founder of chiropractic, in
What Cheer, Iowa What Cheer (pronounced 'WOT-cheer') is a city in Keokuk County, Iowa, United States. It is a former coal town, and from the 1870s to the early 1900s was one of the major coal-producing centers of Iowa. Its greatest recorded population was 3,246, i ...
,BJ Palmer Chronology.
1882 (Sept 14): BJ Palmer is born in What Cheer (Rehm, 1980, p. 271; Gielow, 1981, p. 32)
The Palmer family of six resided in the back of a grocery store that D.D. operated. In 1885, D.D.'s wife became sick and died, after which D.D. remarried several times. When D.D. had settled with a new wife, he moved the family to
Letts, Iowa Letts is a city in northern Louisa County, Iowa, United States, established in 1855. The population was 363 at the time of the 2020 census. It is part of the Muscatine Micropolitan Statistical Area. The name is taken from that of local benefacto ...
, and he worked as a schoolteacher and a magnetic healer, developing chiropractic.


Chiropractic career

On May 30, 1904, B.J. married a woman named Mabel Heath. Both worked as chiropractors and instructors at Palmer College. Mabel Heath Palmer had a heavy load of students and taught mostly anatomy classes. B.J. Palmer ran his research clinics in Davenport for 16 years and eventually became convinced that upper cervical spine was the key to health. He modified the Palmer School of Chiropractic curriculum to reflect his new ideas. Palmer advocated the use of the Neurocalometer and X-ray machines. On January 12, 1906, a son David Daniel Palmer was born to B.J. and Mabel Heath, and would be the couple's only child. In keeping with his educational efforts for the profession, he became known as "The Educator." They had an estranged relationship for a number of years when David Daniel decided to attend University of Pennsylvania and later its Wharton School of Business. David explained that he knew that he would one day be in charge of the school, and wanted an education in business to allow him to better manage the college. He also graduated from Palmer as a Doctor of Chiropractic. In 1922, Palmer purchased a local
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
, WOC (whose call letters were thought to stand for "World Of Chiropractic" or "Wonders of Chiropractic" but in reality these call letters were assigned by the government to the previous owner of the station, Robert Karlowa of Rock Island, Illinois). Palmer began using the station to market chiropractic, as well as to broadcast farm, sports and weather reports. Ronald Reagan, future President of the United States and actor, was given his first broadcast job by Dr. Palmer to broadcast sports for WOC. A second station in Des Moines,
WHO Who or WHO may refer to: * Who (pronoun), an interrogative or relative pronoun * Who?, one of the Five Ws in journalism * World Health Organization Arts and entertainment Fictional characters * Who, a creature in the Dr. Seuss book '' Horton He ...
, ("With Hands Only" was also thought to be connected to chiropractic but was not used by the station.) WHO was purchased from Bankers Life in Des Moines in 1930. Neither station ever used the phrases in any of their promotions. Television stations were later added under the same call letters. Following with the extensive world travels that was the trend in the 1920s, B.J., Mabel, and son David traveled through most of Asia. He later wrote a book called ''Round the World with B.J.'' that would detail those trips and the people they met. He also published and read some of these stories in the Palmer School's newspaper and on WOC radio station. Mabel Heath died in 1949 from stroke complications. In 1951 B. J. purchased a home on St. Armands Key in Sarasota, Florida, where he lived out his final years. He died in 1961 due to intestinal cancer. His son, David Daniel Palmer, assumed the role of President of Palmer School of Chiropractic after his father's death.


B. J. and Mabel Palmer residence

The house that B. J. and Mabel Palmer lived in is located at 808 Brady Street, Davenport, Iowa. It contains many of the souvenirs collected on their tours of the world. The Palmers added on a porch addition surrounding the original house in the 1920s to help hold their extensive collection. B. J. Palmer's winter home in
Sarasota, Florida Sarasota () is a city in Sarasota County on the Gulf Coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, and the Sarasota School of Architecture. The city is located in the sou ...
, is located at 342 No. Washington Drive on St. Armands Key. The home contains many original artifacts, including his Roycroft furniture, lamp and clown collection, bedroom furniture, death certificate, and a collection of framed documents.


Questioned involvement in father's death

On August 27, 1913, an incident occurred during a homecoming parade. It resulted in a lawsuit for attempted murder, filed against him by his father. The allegation that B.J. deliberately hit his father with a car on that occasion followed B.J. Palmer for the better part of a generation. A 2008 book, ''
Trick or Treatment ''Trick or Treatment? Alternative Medicine on Trial'' (North American title: ''Trick or Treatment: The Undeniable Facts about Alternative Medicine'') is a 2008 book about alternative medicine by Simon Singh and Edzard Ernst. Overview The boo ...
'', repeats the story and states that in 1913 B.J. Palmer ran over his father at a homecoming parade for the Palmer School of Chiropractic in Davenport, Iowa. Weeks later, D.D. Palmer died in Los Angeles. The official cause of death was recorded as
typhoid Typhoid fever, also known as typhoid, is a disease caused by ''Salmonella'' serotype Typhi bacteria. Symptoms vary from mild to severe, and usually begin six to 30 days after exposure. Often there is a gradual onset of a high fever over several d ...
. The book ''Trick or Treatment'' remarked "it seems more likely that his death was a direct result of injuries caused by his son." There was speculation it was not an accident, but rather a case of
patricide Patricide is (i) the act of killing one's own father, or (ii) a person who kills their own father or stepfather. The word ''patricide'' derives from the Greek word ''pater'' (father) and the Latin suffix ''-cida'' (cutter or killer). Patricid ...
. They had become bitter rivals over the leadership of chiropractic. B.J. Palmer resented his father for the way he treated his family, stating that his father beat three of his children with straps and was so much involved in chiropractic that "he hardly knew he had any children". D.D. claimed that his son B.J. struck him with his car. Chiropractic historian Joseph C. Keating, Jr. has described the
patricide Patricide is (i) the act of killing one's own father, or (ii) a person who kills their own father or stepfather. The word ''patricide'' derives from the Greek word ''pater'' (father) and the Latin suffix ''-cida'' (cutter or killer). Patricid ...
interpretation of the event as a myth and "absurd on its face" and cites an eyewitness who recalled that D.D. was not struck by B.J.'s car but, rather, had stumbled. He also says "Joy Loban, DC, executor of D.D.'s estate, voluntarily withdrew a civil suit claiming damages against B.J. Palmer, and that several grand juries repeatedly refused to bring criminal charges against the son." D.D. Palmer died October 20, 1913. One proposed cause of the accusations and responses was the competition between the schools (Palmer's and Universal's).


See also


References


External links


B.J. of Davenport: a Photo Odyssey
{{DEFAULTSORT:Palmer, Bartlett Joshua 1882 births 1961 deaths American chiropractors People from Davenport, Iowa American mass media owners American people of Canadian descent American anti-vaccination activists Germ theory denialists People from What Cheer, Iowa Canadian anti-vaccination activists