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Bónus () is an
Bónus (Iceland) website (in Icelandic)Bónus (Faroe Islands) website (in Faroese)
No frills Supermarkets of Iceland Retail companies established in 1989 1989 establishments in Iceland Companies based in Reykjavík 1990s establishments in the Faroe Islands {{Iceland-company-stub
Bónus () is an Iceland
Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its ...
ic no-frills supermarket chain owned by Hagar
Hagar, of uncertain origin; ar, هَاجَر, Hājar; grc, Ἁγάρ, Hagár; la, Agar is a biblical woman. According to the Book of Genesis, she was an Egyptian slave, a handmaiden of Sarah (then known as ''Sarai''), whom Sarah gave to ...
. Bónus operates 31 stores in Iceland and seven in the Faroe Islands
The Faroe Islands ( ), or simply the Faroes ( fo, Føroyar ; da, Færøerne ), are a North Atlantic island group and an autonomous territory of the Kingdom of Denmark.
They are located north-northwest of Scotland, and about halfway bet ...
. It follows the no-frills format of limited hours, simple shelves and having a giant fridge instead of chiller cabinets.
History
Bónus was started byJón Ásgeir Jóhannesson
Jón Ásgeir Jóhannesson (born 27 January 1968, in Reykjavík) is an Icelandic convicted criminal and former CEO of Baugur Group.
Early career
Jón Ásgeir's parents were Jóhannes Jónsson (1940-2013) and Ása Karen Ásgeirsdóttir (1942-), ...
and his father, Jóhannes Jónsson
Jóhannes Jónsson (31 August 1940 – 27 July 2013) was an Icelandic businessman and one of the founders of the investment company Baugur Group, which applied for bankruptcy protection in February 2009. His warm public personality and co-foundin ...
, with the first store in Skútuvogur street in Reykjavík
Reykjavík ( ; ) is the capital and largest city of Iceland. It is located in southwestern Iceland, on the southern shore of Faxaflói bay. Its latitude is 64°08' N, making it the world's northernmost capital of a sovereign state. With a po ...
in April, 1989. Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup
Hagkaup () is an Icelandic hypermarket chain owned by retail company Hagar. Its concept is wide selection of food and non-food products including clothing, electronics, entertainment, seasonal goods and toys.
History
Founded in 1959 by Pálmi ...
, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur. In 1994, the company made its first investment in Faroe Islands
The Faroe Islands ( ), or simply the Faroes ( fo, Føroyar ; da, Færøerne ), are a North Atlantic island group and an autonomous territory of the Kingdom of Denmark.
They are located north-northwest of Scotland, and about halfway bet ...
.
''Bónus'' and ''Hagkaup'' are now both owned by ''Baugur Groups subdivision Hagar
Hagar, of uncertain origin; ar, هَاجَر, Hājar; grc, Ἁγάρ, Hagár; la, Agar is a biblical woman. According to the Book of Genesis, she was an Egyptian slave, a handmaiden of Sarah (then known as ''Sarai''), whom Sarah gave to ...
.
References
External links
Bónus (Iceland) website (in Icelandic)
No frills Supermarkets of Iceland Retail companies established in 1989 1989 establishments in Iceland Companies based in Reykjavík 1990s establishments in the Faroe Islands {{Iceland-company-stub