Avalon Guitars
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Avalon Guitars is a British /Irish
musical instrument A musical instrument is a device created or adapted to make musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person who pl ...
company based in
Newtownards Newtownards is a town in County Down, Northern Ireland. It lies at the most northern tip of Strangford Lough, 10 miles (16 km) east of Belfast, on the Ards Peninsula. It is in the Civil parishes in Ireland, civil parish of Newtownard ...
,
Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label= Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. Nort ...
. Avalon produces a wide range of steel-string acoustic guitars.


History

The company, "Avalon Guitars Limited", was originally formed in 1989 as The Lowden Guitar Company Limited and operated from Bangor, County Down until 1990. From 1989 until 2003, Avalon produced approximately 15,000 Lowden acoustic guitars and for a brief period from 1992 to 1996 also produced a solid body electric
bass guitar The bass guitar, electric bass or simply bass (), is the lowest-pitched member of the string family. It is a plucked string instrument similar in appearance and construction to an electric or an acoustic guitar, but with a longer neck and ...
under the name Goodfellow. The Goodfellow brand was sold to the Shinseido Corp. of
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
in 1996 to allow the company to focus exclusively on making high quality handmade acoustic guitars using traditional methodology. The workshops in Newtownards were purpose built to facilitate the traditional approach to luthiery adopted by Avalon (then Lowden Guitar Co.); the facility was laid out in the pattern of specialised Japanese guitar makers by the then Technical Manager Mitsuhiro Uchida - now one of Japan's foremost
luthier A luthier ( ; AmE also ) is a craftsperson who builds or repairs string instruments that have a neck and a sound box. The word "luthier" is originally French and comes from the French word for lute. The term was originally used for makers o ...
s. Uchida also trained the apprentice luthiers, several of whom went on to develop their own guitar design talents which contributed significantly to the development of Avalon Guitars. Due to limitations in the design licence agreement relating to Lowden Guitars, none of the company's luthiers were permitted to contribute design ideas to the development of the company's product range. To rectify this situation, the company created the Avalon Guitars brand in 2000 and invited design input from the group of the most experienced guitar makers working for the company at that time. The new range, called the Avalon Gold series, was launched in 2002. The first reviews of the range (''
Guitarist A guitarist (or a guitar player) is a person who plays the guitar. Guitarists may play a variety of guitar family instruments such as classical guitars, acoustic guitars, electric guitars, and bass guitars. Some guitarists accompany themselv ...
'' magazine (UK), April 2002; '' Guitar Buyer'' magazine (UK), June 2002; '' Total Guitar'' magazine (UK), June 2002) highly commended the range for its build quality and tonal excellence. In 2012, Avalon announced that it would be going into liquidation. The newly formed Avalon Guitar Company was the feature of a photography essay by David Cleland in 2013 with the images being used by a number of publications
See the photo essay here.


Product developments

In response to the mass market development in guitar manufacturing made possible by advances in wood working technologies such as CNC,
laser cutting Laser cutting is a technology that uses a laser to vaporize materials, resulting in a cut edge. While typically used for industrial manufacturing applications, it is now used by schools, small businesses, architecture, and hobbyists. Laser cutt ...
and UV
lacquer Lacquer is a type of hard and usually shiny coating or finish applied to materials such as wood or metal. It is most often made from resin extracted from trees and waxes and has been in use since antiquity. Asian lacquerware, which may be ca ...
curing, the company designed and introduced a
mass market The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with ...
version, named the Avalon Silver series and built in Korea. Production of the Avalon Gold series was momentarily transferred to Furch Guitars facility in the
Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
to allow Avalon's luthiers to concentrate exclusively on high end custom acoustic guitars. Meanwhile, it was reported in the UK's ''Guitar & Bass'' magazine in 2006 that the Avalon Guitars luthiers in Ireland were making the very high-end Zemaitis acoustic guitar

Avalon discontinued all offshore produced models in 2007 to concentrate exclusively on making high-end handcrafted acoustic guitars from its workshop in Northern Ireland.


Acoustic Guitar Body Shape formats used by Avalon

* Dreadnought (D) * Concert (S) * Grand Auditorium (A) * Jumbo (L)


Product range

The Avalon Guitars product range comprises the following series: * Americana Series * Pioneer Series * Ard Rí Series * Arc Series * Cara Series * Fusion Series


Artists who play Avalon Guitars

Avalon Guitars are played by several globally recognised artists including
Jan Akkerman Jan Akkerman (born 24 December 1946) is a Dutch guitarist. He first found international commercial success with the band Focus (band), Focus, which he co-founded with Thijs van Leer. After leaving Focus, he continued as a solo musician, adding ja ...
,
Def Leppard Def Leppard are an English rock band formed in 1976 in Sheffield. Since 1992, the band has consisted of Rick Savage (bass, backing vocals), Joe Elliott (lead vocals), Rick Allen (drums, backing vocals), Phil Collen (guitar, backing vocals), a ...
,
Bob Geldof Robert Frederick Zenon Geldof (; born 5 October 1951) is an Irish singer-songwriter, and political activist. He rose to prominence in the late 1970s as lead singer of the Rock music in Ireland, Irish rock band the Boomtown Rats, who achieved ...
,
Nik Kershaw Nicholas David Kershaw (born 1 March 1958) is an English singer, songwriter, musician and record producer. Kershaw came to prominence in 1984 as a solo artist. He released eight singles that entered the Top 40 of the UK Singles Chart during the ...
, James Morrison,
Tom Baxter Tom Baxter (born Thomas Baxter Gleave, 29 October 1973) is an English singer-songwriter based in London. He was born in Ipswich, Suffolk, and grew up in Camborne Cornwall with his 4 siblings. The second son of Jeff and Julie Gleave (who were r ...
,
Sinéad O'Connor Shuhada Sadaqat (born Sinéad Marie Bernadette O'Connor on 8 December 1966; ) is an Irish singer-songwriter. Her debut album, ''The Lion and the Cobra'', was released in 1987 and charted internationally. Her second album, ''I Do Not Want What ...
,
Bruce Springsteen Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
, Terry Lewis,
Van Morrison Sir George Ivan Morrison (born 31 August 1945), known professionally as Van Morrison, is a Northern Irish singer-songwriter and multi-instrumentalist whose recording career spans seven decades. He has won two Grammy Awards. As a teenager in t ...
,
Andy McKee Andy McKee (born April 4, 1979, in Topeka, Kansas) is an American fingerstyle guitar player who has released six studio albums, two extended plays, and one live album to date. A number of YouTube videos featuring McKee's highly-technical guitar ...
, David Gray, The Corrs,
Katie Melua Ketevan Katie Melua (; ka, ქეთევან "ქეთი" მელუა, ; born 16 September 1984) is a Georgian and British singer and songwriter. She was born in Kutaisi and raised in Belfast and London. Under the management of comp ...
,
The Band Perry The Band Perry are an American band composed of siblings Kimberly Perry (lead vocals, guitar), Reid Perry (bass guitar, background vocals), and Neil Perry (mandolin, bouzouki, background vocals). They signed to Republic Nashville in August 2009 ...
,
Chris Tomlin Christopher Dwayne Tomlin (born May 4, 1972) is an American contemporary Christian music singer, songwriter, and worship leader from Grand Saline, Texas, United States, who has sold over 7 million records. He is a member of Passion Conferences an ...
, Michael Hedges,
Albert Lee Albert William Lee (born 21 December 1943) is an English guitarist known for his fingerstyle and hybrid picking technique. Lee has worked, both in the studio and on tour, with many famous musicians from a wide range of genres. He has also mai ...
,
Bob Weir Robert Hall Weir ( ; né Parber, born October 16, 1947) is an American musician and songwriter best known as a founding member of the Grateful Dead. After the group disbanded in 1995, Weir performed with The Other Ones, later known as The Dead ...
, and
Ben Kyle Ben Kyle (born 21 May 1981) is an Irish-American singer-songwriter and multi-instrumentalist. He is best known as the lead singer and songwriter for the Americana band Romantica. Kyle's singing style has been compared to those of Tom Odell an ...
.


References


External links

* {{Guitar brands Companies established in 1989 Guitar manufacturing companies Musical instrument manufacturing companies of the United Kingdom Manufacturing companies of Northern Ireland British brands Brands of Northern Ireland