Audio description
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Audio description, also referred to as a video description, described video, or more precisely called a visual description, is a form of
narration Narration is the use of a written or spoken commentary to convey a story to an audience. Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to deliver information to the ...
used to provide information surrounding key visual elements in a media work (such as a film or
television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
, or theatrical performance) for the benefit of blind and visually impaired consumers. These narrations are typically placed during natural pauses in the audio, and sometimes during dialogue if deemed necessary. In
museums A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these ...
or visual art exhibitions, audio described tours (or universally designed tours that include description or the augmentation of existing recorded programs on audio- or videotape), are used to provide access to visitors who are blind or have low vision. Docents or tour guides can be trained to employ audio description in their presentations. In film and television, description is typically delivered via a secondary audio track. In North America,
Second audio program Second audio program (SAP), also known as secondary audio programming, is an auxiliary audio channel for analog television that can be broadcast or transmitted both over-the-air and by cable television. Used mostly for audio description or oth ...
(SAP) is typically used to deliver audio description by television broadcasters. To promote accessibility, some countries (such as Canada and the United States) have implemented requirements for broadcasters to air specific quotas of programming containing audio description.


History

Silent film A silent film is a film with no synchronized Sound recording and reproduction, recorded sound (or more generally, no audible dialogue). Though silent films convey narrative and emotion visually, various plot elements (such as a setting or era) ...
s could naturally be enjoyed by the
deaf Deafness has varying definitions in cultural and medical contexts. In medical contexts, the meaning of deafness is hearing loss that precludes a person from understanding spoken language, an audiological condition. In this context it is written ...
due to the lack of spoken dialogue or sound whatsoever. The transition to "
talkies A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before ...
" in the late 1920s displaced this audience, but resulted in a push to make them accessible to the visually impaired. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' documented the "first talking picture ever shown especially for the blind"—a 1929 screening of ''Bulldog Drummond'' attended by members of the New York Association for the Blind and New York League for the Hard of Hearing, which offered a live description for the visually-impaired portion of the audience. In the 1940s and 1950s,
Radio Nacional de España Radio Nacional de España (acronym RNE, branded rne, "National Radio of Spain") is the national state-owned public service radio broadcaster in Spain. RNE is the radio division and Televisión Española (TVE) is the television division of R ...
aired live audio simulcasts of films from cinemas with descriptions, framing these as a form of
radio drama Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine ...
before the advent of television. In the 1980s, the Media Access Group of U.S.
public television Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
station
WGBH-TV WGBH-TV (channel 2), branded on-air as GBH or GBH 2 since 2020, is the primary PBS member television station in Boston, Massachusetts, United States. It is the flagship property of the WGBH Educational Foundation, which also owns Boston's se ...
(which had already gained notability for their involvement in developing
closed captioning Closed captioning (CC) and subtitling are both processes of displaying text on a television, video screen, or other visual display to provide additional or interpretive information. Both are typically used as a transcription of the audio po ...
) developed an implementation of audio description for television programming via
second audio program Second audio program (SAP), also known as secondary audio programming, is an auxiliary audio channel for analog television that can be broadcast or transmitted both over-the-air and by cable television. Used mostly for audio description or oth ...
(SAP), which it branded as "Descriptive Video Service" (DVS). It was developed in consultation with Dr. Margaret Pfanstiehl of
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, who had performed descriptions at theatrical performances and had run a
radio reading service A radio reading service or reading service for the blind is a public service of many universities, community groups and public radio stations, where a narrator reads books, newspapers and magazines aloud for the benefit of the blind and vision-imp ...
known as the Washington Ear. After four years of development and on-air trials (which included a proof of concept that aired the descriptions on a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in simulcast with the television airing), WGBH officially launched audio description via 32 participating
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
member stations, beginning with the new season of ''
American Playhouse ''American Playhouse'' is an American anthology television series periodically broadcast by Public Broadcasting Service (PBS). Overview It premiered on January 12, 1982, with ''The Shady Hill Kidnapping'', written and narrated by John Cheever an ...
'' on January 24, 1990. In the 1990s at cinemas in California, RP International began to offer audio descriptions for theatrical films under the brand ''TheatreVision'', relayed via
earpiece In-ear monitors (IEMs) are devices used by musicians, audio engineers and audiophiles to listen to music or to hear a personal mix of vocals and stage instrumentation for live performance or recording studio mixing. They are also used by tele ...
s to those who request it. A clip from ''
Schindler's List ''Schindler's List'' is a 1993 American epic historical drama film directed and produced by Steven Spielberg and written by Steven Zaillian. It is based on the 1982 novel ''Schindler's Ark'' by Australian novelist Thomas Keneally. The film f ...
'' was used to pitch the concept to the film's producers
Gerald Molen Gerald Robert "Jerry" Molen (born January 6, 1935) is an American film producer and actor. He has worked closely with Steven Spielberg, having produced five of his films, and won an Academy Award for co-producing '' Schindler's List''. In 2019, ...
and
Branko Lustig Branko Lustig (10 June 1932 – 14 November 2019) was a Croatian film producer best known for winning Academy Awards for Best Picture for ''Schindler's List'' and '' Gladiator''. He is the only person born in the territory of present-day Croatia ...
, and one of the first films to be presented in this format was '' Forrest Gump'' (1994). TheatreVision sought notable personalities and celebrities to volunteer in providing these narrations, such as sportscaster
Vin Scully Vincent Edward Scully (November 29, 1927 – August 2, 2022) was an American sportscaster. He was best known for his 67 seasons calling games for Major League Baseball's Los Angeles Dodgers, beginning in 1950 (when the franchise was located ...
,
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
,
Monty Hall Monty Hall (born Monte Halparin; August 25, 1921 – September 30, 2017) was a Canadian radio and television show host who moved to the United States in 1955 to pursue a career in broadcasting. After working as a radio newsreader and sport ...
, and former U.S. president George H. W. Bush (for ''
It's a Wonderful Life ''It's a Wonderful Life'' is a 1946 American Christmas fantasy drama film produced and directed by Frank Capra, based on the short story and booklet ''The Greatest Gift'', which Philip Van Doren Stern self-published in 1943 and is in turn loos ...
''). Sometimes the narrator had ties to the film or was part of its cast; Irene Bedard described ''
Pocahontas Pocahontas (, ; born Amonute, known as Matoaka, 1596 – March 1617) was a Native American woman, belonging to the Powhatan people, notable for her association with the colonial settlement at Jamestown, Virginia. She was the daughter of ...
''—a film where she had voiced the title character, and for the 1994 remake of '' Little Women'', stars from previous versions of the film volunteered, including June Allyson,
Margaret O'Brien Angela Maxine O'Brien (born January 15, 1937) is an American film, radio, television, and stage actress, and is one of the last surviving stars from the Golden Age of Hollywood cinema. Beginning a prolific career as a child actress in feature ...
, and
Janet Leigh Jeanette Helen Morrison (July 6, 1927 – October 3, 2004), known professionally as Janet Leigh, was an American actress, singer, dancer, and author. Her career spanned over five decades. Raised in Stockton, California, by working-class parents, ...
(whose grandmother was blind) from the 1949 version of the film, as well as Katharine Hepburn—star of the 1933 version. Other companies emerged in providing descriptions for programming in the U.S., including the
National Captioning Institute The National Captioning Institute, Inc. (NCI) is a 501(c)(3) nonprofit organization that provides real-time and off-line closed captioning, subtitling and translation, described video, web captioning, and Spanish captioning for television and film ...
, Narrative Television Network, and others. In the UK Audio Description services were made available on the BBC and ITV after a collaborative project with industry partners. In 2000, the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
voluntarily committed to providing descriptions for at least 20% of its programming annually. In practice, the BBC has often exceeded these targets. In 2009, BBC iPlayer became the first streaming video on-demand service in the world to support AD where every programme that was broadcast with AD also had AD on BBC iPlayer. On January 29, 2009, The Accessible Channel was launched in Canada, which broadcasts "open" audio descriptions on all programming via the primary audio track.Accessible Channel Launches with "Open Format'
Broadcaster Magazine; 2008-12-01
Audio description has also been extended to live events, including sporting events, the ceremonies of the Olympic and Paralympic Games, and the royal wedding of Prince William and Catherine Middleton, among others. In April 2015, the subscription streaming service
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
announced that it had added support for audio description, beginning with '' Daredevil''—a series based on a comic book character who himself is blind, and would add descriptions to current and past original series on the platform over time. The following year, as part of a settlement with the
American Council of the Blind The American Council of the Blind (ACB) is a nationwide organization in the United States. It is an organization mainly made up of blind and visually impaired people who want to achieve independence and equality (although there are many sighted ...
, Netflix agreed to provide descriptions for its original series within 30 days of their premiere, and add screen reader support and the ability to browse content by availability of descriptions. On June 17, 2016,
Pornhub Pornhub is a Canadian-owned internet pornography website. It is one of several pornographic video-streaming websites owned by MindGeek. , Pornhub is the 10th-most-trafficked website in the world and the second-most-trafficked adult website aft ...
announced that it would launch a collection of pornographic videos with audio descriptions. The initiative is sponsored by the website's philanthropic arm Pornhub Cares. In the late-2010s,
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
began to add descriptions to some of its
television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
s, first in the United Kingdom, and later Spain and the United States.


Legal mandates in television broadcasting


Canada

Under Canadian Radio-television and Telecommunications Commission (CRTC) rules, broadcast television stations and former
Category A services Category A services were a class of Canadian specialty television channel which, as defined by the Canadian Radio-television and Telecommunications Commission, must be offered by all digital cable and direct broadcast satellite providers that h ...
that dedicated more than half of their programming to comedy, drama, or long-form documentary programs, were required to broadcast at least four hours of programming with audio descriptions (known in Canadian English as described video) per-week, with two hours of this "original" to the channel per-week. These programs must have been drawn from children's, comedy, drama, long-form documentaries, general entertainment and human interest,
reality Reality is the sum or aggregate of all that is real or existent within a system, as opposed to that which is only imaginary. The term is also used to refer to the ontological status of things, indicating their existence. In physical terms, r ...
, or
variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
genres. Broadcasters must also promote the availability of DV programming, including airing a standard audiovisual bumper and logo at the beginning of all programs offering description (the CRTC officially recommends that this announcement be repeated after the conclusion of each commercial break, but this is not typically practiced). All television providers are also required to carry
AMI-tv AMI-tv is a Canadian, English-language, digital cable specialty channel owned by the non-profit organization Accessible Media. AMI-tv broadcasts a selection of general entertainment programming with accommodations for those who are visually or h ...
(formerly The Accessible Channel), a specialty channel that broadcasts all programming with descriptions on the primary audio track. On March 26, 2015, the CRTC announced that beginning September 1, 2019, most broadcast and specialty networks owned by vertically integrated conglomerates, as well as any channel previously subject to license conditions specifying minimums for DV, are required to supply described video for any prime-time programming (7:00 p.m. to 11:00 p.m.) that falls within the aforementioned genres. The requirement that a quota of DV programming be "original" to the network was also dropped. Citing the possibility that not enough imported U.S. programming may be supplied with descriptions for their first airing, and the burden this may place on their ability to carry these programs, the CRTC granted an exception to
Bell Media Bell Media Inc. (French: ) is a Canadian company formed by the amalgamation of several companies. Establishment (2011–13) On December 9, 2011, the Ontario Teachers' Pension Plan announced the sale of its majority stake in Maple Leaf Sports ...
,
Corus Entertainment Corus Entertainment Inc. is a Canadian mass media company. Formed in 1999 as a spin-off from Shaw Communications, it has prominent holdings in the radio, publishing, and television industries. It is headquartered at Corus Quay in Toronto, Onta ...
, and Rogers Media, along with minor companies
DHX Media WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of children ...
, CBC,
Blue Ant Media Blue Ant Media Inc. is a Canadian broadcasting and media company headquartered in Toronto, Ontario. The company was founded by Michael MacMillan and formed in 2011 following the acquisition of Glassbox Television. Its name was chosen in refere ...
, V, and
TVA Group Groupe TVA Inc. is a Canadian communications company with operations in broadcasting, publishing and production. It was founded as Télé-Métropole Corporation in 1960, and owned CFTM-TV, Montreal's first privately-owned francophone station. It c ...
, for foreign programming that is received within 24 hours of its scheduled airing—provided that any future airings of the same program in prime-time contain descriptions. In addition, other licensed discretionary services would be expected to air at least four hours of DV programming per-week by the fourth year of their next license term.


United Kingdom

The Ofcom code on television access services requires broadcasters that have been on the air for at least five years to broadcast at least 10% of their programming with descriptions. Scrutiny has applied even to
ESPN UK BT Sport 4 is a British sports television channel owned by Warner Bros. Discovery EMEA and the BT Group. It is part of the BT Sport group of channels in the United Kingdom and Ireland, and is predominantly focused on sports from North America. ...
—a sports channel—which was fined £120,000 by Ofcom for not meeting an AD quota in 2012. The regulator rejected an argument by ESPN that AD was redundant to
commentary Commentary or commentaries may refer to: Publications * ''Commentary'' (magazine), a U.S. public affairs journal, founded in 1945 and formerly published by the American Jewish Committee * Caesar's Commentaries (disambiguation), a number of works ...
, as it is "not provided with the needs of the visually impaired in mind".


United States

Initially, audio description was provided as a public service. However, in 2000, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
would enact a policy effective April 1, 2002, requiring the affiliates of the four major television networks in the top 25 markets, and television providers with more than 50,000 subscribers via the top 5 cable networks as determined by Nielsen ratings, to offer 50 hours of programming with descriptions during primetime or children's programming per-quarter. However, the order faced a court challenge led by the
MPAA The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
, who questioned the FCC's jurisdiction on the matter. In November 2002, the Court of Appeals for the District of Columbia Circuit ruled that the FCC had no statutory jurisdiction to enforce such a rule. This was rectified in 2010 with the passing of the Twenty-First Century Communications and Video Accessibility Act, which gave the FCC jurisdiction to enforce video description requirements. The previously intended quotas were reinstated on July 1, 2012, and have been gradually increased to require more programming and wider participation since their implementation.


Operation

Broadcast audio description is typically delivered via an alternate audio track, either as a separate language track containing the narration only (which, if the playback device is capable of doing so, is mixed with the primary audio track automatically, and can have separate volume settings), or on a secondary audio track pre-mixed with the primary track, such as a
secondary audio program Second audio program (SAP), also known as secondary audio programming, is an auxiliary audio channel for analog television that can be broadcast or transmitted both over-the-air and by cable television. Used mostly for audio description or oth ...
(SAP). Many
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
(VOD) and streaming platforms host separate assets for the audio-described media, with the soundtrack pre-mixed. Despite AD typically being presented as something that can be enabled, as with subtitles, users can encounter problems when trying to turn AD on or off because the underlying media version they require is unavailable. In movie theaters, audio description can be heard using DVS Theatrical and similar systems (including DTS-CSS and
Dolby Screentalk Dolby Laboratories, Inc. (often shortened to Dolby Labs and known simply as Dolby) is an American company specializing in audio noise reduction, audio encoding/compression, spatial audio, and HDR imaging. Dolby licenses its technologies to ...
). Users listen to the description on a wireless headset. In live theaters, patrons also receive the description via a wireless device, a discreet monaural receiver. However, the description is provided live by describers located in a booth acoustically insulated from the audience, but from where they have a good view of the performance. They make their description which is fed to a small radio transmitter.


Audio description in Football (Soccer) stadiums

In 2006, on the occasion of the
2006 FIFA World Cup The 2006 FIFA World Cup, also branded as Germany 2006, was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won the right to host th ...
in
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
, a project was launched with the aim of making the live commentary of a match available to blind and visually impaired football fans in the stadium. The project was very well received and had great success. In 2008, audio description in football was also adopted in Switzerland. The radio of
FC Basel 1893 Fussball Club Basel 1893, widely known as FC Basel, FCB, or just Basel, is a Swiss football club based in Basel, in the Canton of Basel-Stadt. Formed in 1893, the club has been Swiss national champions 20 times, Swiss Cup winners 13 times, and ...
was the first club in Switzerland to take up this topic. First,
FC Basel Fussball Club Basel 1893, widely known as FC Basel, FCB, or just Basel, is a Swiss football club based in Basel, in the Canton of Basel-Stadt. Formed in 1893, the club has been Swiss national champions 20 times, Swiss Cup winners 13 times, a ...
installed an antenna in St. Jakob Park, which was used to broadcast the radio's live commentary. The visually impaired and blind fans could then listen to the commentary via a VHF frequency. More and more clubs in the Swiss Super League adopted this concept and today the matches can be heard via audio description in every stadium in Switzerland. At St. Jakob-Park in
Basel , french: link=no, Bâlois(e), it, Basilese , neighboring_municipalities= Allschwil (BL), Hégenheim (FR-68), Binningen (BL), Birsfelden (BL), Bottmingen (BL), Huningue (FR-68), Münchenstein (BL), Muttenz (BL), Reinach (BL), Riehen (BS ...
, even without delay via the Internet. In the meantime, the outdated technology of FM transmission has been abolished. Today, the games are broadcast via cell phone apps. In
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
, too, almost every stadium is equipped with this technology.


Descriptive Video Service

The Descriptive Video Service (DVS) is a major
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
producer of audio description. ''DVS'' often is used to describe the product itself. In 1985,
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
member
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the eart ...
WGBH-TV WGBH-TV (channel 2), branded on-air as GBH or GBH 2 since 2020, is the primary PBS member television station in Boston, Massachusetts, United States. It is the flagship property of the WGBH Educational Foundation, which also owns Boston's se ...
in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...
, began investigating uses for the new technology of stereophonic television broadcasting, particularly
multichannel television sound Multichannel Television Sound, better known as MTS, is the method of encoding three additional audio channels into an analog NTSC-format audio carrier. It was developed by the Broadcast Television Systems Committee, an industry group, and somet ...
(MTS), which allowed for a third audio channel, called the ''
Secondary Audio Program Second audio program (SAP), also known as secondary audio programming, is an auxiliary audio channel for analog television that can be broadcast or transmitted both over-the-air and by cable television. Used mostly for audio description or oth ...
'' (''SAP''). With a history of developing
closed captioning Closed captioning (CC) and subtitling are both processes of displaying text on a television, video screen, or other visual display to provide additional or interpretive information. Both are typically used as a transcription of the audio po ...
of programs for hearing-impaired viewers, WGBH considered the viability of using the new audio channel for narrated descriptions of key visual elements, much like those being done for live theatre in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, by Margaret Pfanstiehl, who had been experimenting with television description as part of her Washington Ear radio reading service. After reviewing and conducting various studies, which found that blind and visually impaired people were consuming more television than ever but finding the activity problematic (often relying on sighted family and friends to describe for them), WGBH consulted more closely with Pfanstiehl and her husband, Cody, and then conducted its first tests of DVS in Boston in 1986. These tests (broadcasting to local groups of people of various ages and visual impairments) and further study were successful enough to merit a grant from the
Corporation for Public Broadcasting The Corporation for Public Broadcasting (CPB) is an American publicly funded non-profit corporation, created in 1967 to promote and help support public broadcasting. The corporation's mission is to ensure universal access to non-commercial, ...
to complete plans to establish the DVS organization permanently in 1988. After national testing, more feedback, more development of description technique, and additional grants, DVS became a regular feature of selected PBS programming in 1990.The Development of the Descriptive Video Service
/ref> Later, DVS became an available feature in some films and home videos, including DVDs.


Technique

DVS describers watch a program and write a script describing visual elements which are important in understanding what is occurring at the time and the plot as a whole. For example, in the opening credit sequence of the children's series ''
Arthur Arthur is a common male given name of Brythonic origin. Its popularity derives from it being the name of the legendary hero King Arthur. The etymology is disputed. It may derive from the Celtic ''Artos'' meaning “Bear”. Another theory, more wi ...
'' on PBS, the description has been performed as follows: The length of descriptions and their placement by a producer into the program are largely dictated by what can fit in natural pauses in dialogue (other producers of description may have other priorities, such as synchronization with the timing of a described element's appearance, which differ from DVS's priority for detail).About AudioVision
/ref> Once recorded, placed and mixed with a copy of the original soundtrack, the DVS track is then "laid back" to the master tape on a separate audio track (for broadcast on the SAP) or to its own DVS master (for home video). For feature films, the descriptions are not mixed with the soundtrack, but kept separate as part of a DTS soundtrack.WGBH - Media Access Group - DVS FAQ
/ref>


FCC involvement

When the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
(FCC) started establishing various requirements for broadcasters in larger markets to improve their accessibility to audiences with hearing and vision impairments, DVS branched out to non-PBS programming, and soon description could be heard on the SAP for shows such as '' CSI: Crime Scene Investigation'' and ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
''. However, a federal court ruled in 2002 that the Federal Communications Commission had exceeded its jurisdiction by requiring broadcasters in the top 25 markets to carry video description. Since that time, the amount of new DVS television programming in the United States declined, as did access to information regarding upcoming described programming, while broadcasters like ABC and Fox instead decided to devote their SAP channels to
Spanish language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in th ...
dubbing tracks of their shows rather than DVS due to the technical limitations of the analog NTSC standard. Description by DVS and other producers was still available in a limited form on television (the greatest percentage of DVS programming is still on PBS).
/ref> WGBH's Media Access Group continues supporting description of feature films (known as DVS Theatrical) and DVS home videos/
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
s are available from WGBH as well as other vendors and libraries.WGBH - Media Access Group - DVS Home Video
/ref> Commercial caption providers the
National Captioning Institute The National Captioning Institute, Inc. (NCI) is a 501(c)(3) nonprofit organization that provides real-time and off-line closed captioning, subtitling and translation, described video, web captioning, and Spanish captioning for television and film ...
and CaptionMax have also begun to describe programs. Benefit Media, Inc., a subsidiary of DuArt Film and Video in New York City provides DVS services to
USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
. For the 2016 Summer Olympics,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
is providing description of events during the network's primetime block. The 21st Century Communications and Video Accessibility Act of 2010 reinstates the FCC's involvement in providing rules for video description. Under the rules, affiliates in the top 25 markets and the top five-rated cable networks will have to provide at least 50 hours of video described programming per quarter; the rules took effect on July 1, 2012. However, this provision currently does not apply to syndicated programming; notably, many programs which have audio description in their network runs, such as those produced by
Twentieth Century Fox Television 20th Television (formerly 20th Century Fox Television, 20th Century-Fox Television, and TCF Television Productions, Inc.) is an American television production company that is a division of Disney Television Studios, part of The Walt Disney Com ...
, remove the DVS track for syndication, substituting in the Spanish dubbing track on SAP to reach more viewers, though as many stations affiliated with "netlets" like
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
and
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
are not under the video description provision, do not have SAP channels and thus, neither an audio description or Spanish dub track can be heard. In some markets where SAP is activated on affiliate stations though, The CW had provided a Spanish SAP dub for ''
Jane the Virgin ''Jane the Virgin'' is an American romantic comedy-drama and satirical telenovela developed by Jennie Snyder Urman. The series premiered October 13, 2014, on The CW and concluded on July 31, 2019. It is a loose adaptation of the Venezuelan t ...
'' through the series' entire run, and audio description is available and passed through for their Saturday morning ''
One Magnificent Morning One Magnificent Morning (OMM) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment) and distributed by CBS Media Ventures, and debuted on October 4, 2014, as a replacement for the an ...
'' E/I block, which is done for all of the blocks produced for the major broadcast networks by
Litton Entertainment The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, with ...
. In 2019, the first primetime series with DVS for the network, '' In the Dark'' (which has a blind protagonist), was launched (the series' description propagated to its Netflix run several weeks after it was placed on that service after the first-season finale). MyNetworkTV has no provisions for audio description or language dub tracks, despite many of its scripted series having DVS tracks. Online streaming services such as Hulu and the services of television networks themselves such as
CBS All Access Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Media ...
have yet to carry descriptive video service audio in most cases as they instead are currently focused on adding closed captioning to their libraries (the network app for ABC began to carry existing audio described shows in the fall of 2017).
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
committed in April 2015 to begin audio description of their original series, starting with '' Daredevil'' (which features a blind protagonist with other heightened senses) and the remainder of their original programming in the next few months, making their goal in that timeframe, along with providing the DVS tracks of existing series in their library; however some platforms (mainly older versions for devices that are now unsupported) do not provide the alternate audio. ABC, along with sister network Disney Channel has since added audio description to some of their programming (with a commensurate decline in Spanish-dubbed programming, though the ATSC standard allows more audio channels), but does not contract any of their shows to be described by the Media Access Group, instead going with commercial providers CaptionMax an
Audio Eyes
Some special programming such as ''
Toy Story of Terror! ''Toy Story of Terror!'' is an American computer-animated Halloween television special produced by Pixar Animation Studios and Disney Television Animation and released by Walt Disney Pictures, based on the ''Toy Story'' franchise. It is set af ...
'' and '' Toy Story That Time Forgot'' is described by the Media Access Group under existing contracts with
Walt Disney Pictures Walt Disney Pictures is an American film production company and subsidiary of Walt Disney Studios, which is owned by The Walt Disney Company. The studio is the flagship producer of live-action feature films within the Walt Disney Studios unit ...
. NBC and their associated cable networks, along with outside productions by
Universal Television Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a prede ...
such as '' Brooklyn Nine-Nine'' and ''
The Mindy Project ''The Mindy Project'' is an American romantic comedy television series created by and starring Mindy Kaling that began airing on Fox in September 2012 and finished its run of six seasons on Hulu in November 2017. The series was co-produced by Un ...
'', solely use CaptionMax for description services; Netflix also utilizes CaptionMax for their original series, while going per studio for acquired programming. Most scripted programming on Fox, except for the shows of Gordon Ramsay (''
Hell's Kitchen Hell's Kitchen, also known as Clinton, is a neighborhood on the West Side of Midtown Manhattan in New York City. It is considered to be bordered by 34th Street (or 41st Street) to the south, 59th Street to the north, Eighth Avenue to the ea ...
'', '' Hotel Hell'' and '' Kitchen Nightmares'') is described by the Media Access Group; Ramsay's programs are contracted by his producing studio to have audio description done by Scottish-born voiceover artis
Mhairi Morrison
wit
Descriptive Video Works
Unique to most described shows, Fox's ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' uses actress
Adrienne Barbeau Adrienne Jo Barbeau (born June 11, 1945) is an American actress, singer and the author of three books. Barbeau came to prominence in the 1970s as Broadway's original Rizzo in the musical '' Grease'', and as Carol Traynor, the divorced daughter o ...
for their description. CBS's described shows all use the Media Access Group. Some shows have lost their DVS during their original network runs due to outside factors or complications. For instance, '' American Dad!'' had a two-season interregnum in part of season 12 and all of season 13 without any DVS service during its move from Fox to TBS in late 2014, before it returned in November 2016 for its fourteenth season. ''
The Mindy Project ''The Mindy Project'' is an American romantic comedy television series created by and starring Mindy Kaling that began airing on Fox in September 2012 and finished its run of six seasons on Hulu in November 2017. The series was co-produced by Un ...
'' lost DVS at the start of their fourth season upon the move to Hulu, which does not yet provide DVS service. Cartoon Network and their time-share partner
Adult Swim Adult Swim (AS; stylized as dult swim'' and often abbreviated as s'') is an American adult-oriented night-time cable television channel that shares channel space with the basic cable network Cartoon Network and is programmed by its in-house ...
began to pass-through DVS for their syndicated content in the last quarter of 2018.


See also

* Novelization *
Radio drama Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine ...
* TheatreVision


Citations


General and cited references

* Cronin, Barry J. Ph.D. and Robertson King, Sharon, MA.
The Development of the Descriptive Video Service
, Report for the National Center to Improve Practice. Retrieved on July 30, 2007. *

, WGBH - Media Access Group. Retrieved on July 30, 2007. *
Our Inclusive Approach
, AudioVision. Retrieved on July 30, 2007.

WGBH - Media Access Group. Retrieved on July 30, 2007. *

, WGBH - Media Access Group. Retrieved on July 30, 2007. *

American Council for the Blind Legislative Seminar 2006, February 1, 2006. Retrieved from Audio Description International on July 30, 2007.

WGBH - Media Access Group. Retrieved on July 30, 2007.
Homepage
MoPix. Retrieved on July 30, 2007. *

WGBH - Media Access Group. Retrieved on July 30, 2007.


Further reading

* Hirvonen, Maija: ''Multimodal Representation and Intermodal Similarity: Cues of Space in the Audio Description of Film.'' (Ph.D. thesis.) University of Helsinki, 2014.
On-line version.


External links


General


"Description Key for Educational Media" by The Described and Captioned Media Program

ACB's Audio Description Project

Audio Description Associates

Audio Description for Blind and Visually Impaired

"Who's Watching? A Profile of the Blind and Visually Impaired Audience for Television and Video"

List of UK audio described programmes on TV

List of UK audio described DVDs

Joe Clark on audio description

E-Inclusion Research Network

Media Access Australia: Audio Description

VocalEyes, UK audio description charity, providing access to the arts for blind and partially sighted people

Audiodescription-france.org

Audio Description Association (Hong Kong)
*In the US:
WGBH - Media Access Group - DVS Services

The Audio Description Project

Schedule of USA Audio Described TV Programs, Produced by the American Council of the Blind's Audio Description Project

Metropolitan Washington Ear


(regional restrictions may apply)
Poems written from a transcribed DVS version of Basic Instinct
via Triple Canopy (online magazine)


Examples of audio description


adp.acb.org/samples.html

www.audiodescribe.com/samples/

www.artbeyondsight.org/handbook/acs-verbalsamples.shtml
* Description o
''Neighbours''
an
''The Motorman''
from the National Film Board of Canada (QuickTime) {{Authority control Assistive technology Television technology