Audience Measurement & Analytics Limited (aMap) is an overnight TV

audience measurement Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometim ...

system that used to provide data on

television in India The television industry in India is very diverse and produces thousands of programs in many of the Indian languages. More than half of all Indian households own a television. As of 2016, the country had over 857 channels of which 184 were pay ...

such as demographics, ownership, and viewership. It also runs the AmapDigital, an overnight DTH (

Direct-to-home Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...

) TV

panel. The data is now being provided by Broadcast Audience Research Council (BARC) India.

Background

aMap began in 2004 on the basis of its research in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, which showed that a number of opinion leaders felt that the industry required an audience measurement system. aMap collects viewership data using Telecontrol VIII data collection units sourced from Telecontrol AG, and wireless connections using GSM modems.

Activities

aMap provides data on television ratings, gross rating points (GRP), reach, time spent, market share, target groups, connectivity of channels, content analysis and more. aMap has an overnight panel encompassing 6,000 metered homes. aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers.aMap brings TV ratings online
''

The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...

'', ''

Business Line ''Business Line'' or ''The Hindu Business Line'' is an Indian business newspaper published by Kasturi & Sons, the publishers of the newspaper ''The Hindu'' located in Chennai, India. The newspaper A newspaper is a Periodical literature, p ...

'' Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership,

vehicle A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), ...

ownership, type of TV, size of

household A household consists of two or more persons who live in the same dwelling. It may be of a single family or another type of person group. The household is the basic unit of analysis in many social, microeconomic and government models, and is i ...

, occupation and education of individuals, monthly household income, children at home, chief wage earner, type of dwelling and more.

aMap's methodology

A team of Telecontrol experts, three professors at

IIM The Indian Institutes of Management (IIMs) are central government-owned-public business schools for management offering undergraduate, postgraduate, doctoral and executive programmes along with some additional courses in the field of busin ...

Ahmedabad has developed mathematical and statistical modules that help aMap undertaking a data health check every day.

aMap chosen as audience measurement currency by Eurodata TV worldwide

Eurodata TV Worldwide has released, ‘One Television Year in the World’ a handbook on TV audience measurement data across the world. “Eurodata TV Worldwide” is the international data bank of TV programmes and audiences, which now covers over 2000 channels throughout 80 territories and provides daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the authorized institute based in each country. For India the institute is aMap. aMap chosen as audience measurement currency by Eurodata TV Worldwide
IndianTelevision.com

Connectivity data

aMap is the only system in India that gathers and disseminates connectivity data on an overnight basis, for three times of the day. To aMap’s subscribers, data is provided on an overnight basis by market and by band. The bands in which data is disseminated are Prime band, Colour Band, S Band, Ultra High Frequency (UHF) and Hyper Band.aMap tool to monitor broadcaster presence
'' DNA Money'' It gives the percentage of homes that receive a channel on a particular band.

Audience Research Laboratory

aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the MICA campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology,

anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of be ...

, advocacy and

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...

to explore audience research data.

References

External links

Official website
{{DEFAULTSORT:Audience Measurement And Analytics Ltd. (Amap) Public opinion research companies Market research companies of India Audience measurement Indian companies established in 2004 Television terminology Technology companies established in 2004