Attarintiki Daredi
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''Attarintiki Daredi'' () is a 2013 Indian Telugu-language
action comedy film Action comedy is a genre that combines aspects of action and comedy. The genre is most prevalent in film with action comedy films, though several TV series fit this genre. Film The action comedy film is a film genre that combines aspects of acti ...
written and directed by
Trivikram Srinivas Trivikram Srinivas (born Akella Naga Srinivasa Sarma; 7 November 1971), often credited as Trivikram, is an Indian film director and screenwriter who works in Telugu cinema. In 2021, he became one of the highest-paid directors in South Indian ci ...
. Produced by Sri Venkateswara Cine Chitra and
Reliance Entertainment Reliance Entertainment Pvt Ltd is an Indian media and entertainment company. It is a division of Reliance Group, handling its media and entertainment business, across content and distribution platforms. The company was founded on 15 February 20 ...
, the film stars
Pawan Kalyan Pawan Kalyan (born Konidela Kalyan Babu; 2 September is an Indian actor, filmmaker, and politician. His films are predominantly in Telugu cinema. Kalyan is the younger brother of actor-ex.politician Chiranjeevi, and made his debut in the 1996 ...
, Samantha and
Pranitha Subhash Pranitha Subhash is an Indian actress who predominantly appears in Kannada, Telugu, Tamil, and Hindi films. She debuted as an actress in the 2010 Kannada film, ''Porki''. In 2012, she starred in the critically acclaimed film '' Bheema Theerada ...
. Nadhiya,
Boman Irani Boman Irani (born 2 December 1959) is an Indian actor, photographer and voice artist who works predominantly in Hindi cinema he has also worked in Tamil, Telugu, Kannada and Malayalam. He has acted in more than a 100 films in his career. Ear ...
and
Brahmanandam Kanneganti Brahmanandam (born 1 February 1956), known mononymously as Brahmanandam, is an Indian actor, comedian, impersonator, and voice actor known for his works predominantly in Telugu cinema. He is particularly known for his comic perfor ...
feature in supporting roles. The
film score A film score is original music written specifically to accompany a film. The score comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to e ...
and soundtrack album were composed by Devi Sri Prasad.
Prasad Murella Prasad Murella is an Indian film cinematographer, who mainly works for Telugu cinema. He started his career in the Tamil film industry. Personal life He was born in Vijayawada where he completed his schooling and his higher studies. Due to ...
was the cinematographer. The film focuses on Gautham Nanda, a business heir who acts as a driver in his estranged aunt Sunanda's house to mend her strained relationship with his grandfather Raghunandan who expelled her for marrying against his wishes years before. ''Attarintiki Daredi'' was made on a budget of .
Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
began in January 2013 and ended in July 2013, with the film being primarily shot in and around
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern India ...
. Significant portions were shot in
Pollachi Pollachi is a town and a taluk headquarters in Coimbatore district, Tamil Nadu state, India. Located about to the south of Coimbatore, it is the second largest town in the district after Coimbatore. Pollachi is a popular Marketplace for jag ...
and
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
. The film was released on 27 September 2013 and received positive critical reception. It became the highest grossing Telugu film of all time surpassing ''
Magadheera ''Magadheera'' () is a 2009 Indian Telugu-language fantasy action film directed by S. S. Rajamouli and produced by Allu Aravind's Geetha Arts, on a story by V. Vijayendra Prasad. The film stars Ram Charan, Srihari, Kajal Aggarwal and Dev Gil ...
'' (2009) and it was later surpassed by '' Baahubali: The Beginning'' (2015). The film won four
Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...
, four Filmfare Awards South, and the B. Nagi Reddy Memorial Award. It was remade into
Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...
as ''
Ranna Ranna may refer to: *Ranna, a subdivision of the town Auerbach in der Oberpfalz in Bavaria, Germany * Ranna, Estonia, a village in the former municipality Pala Parish, Estonia * Ranna (Danube), a river of Bavaria, Germany and of Upper Austria, trib ...
'' (2015), in
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
as '' Abhimaan'' (2016), and in
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nativ ...
as ''
Vantha Rajavathaan Varuven ''Vantha Rajavathaan Varuven'' () is a Tamil-language action comedy film directed by Sundar C. and produced by Lyca Productions. A remake of the Telugu film ''Attarintiki Daredi'' (2013), the film stars Silambarasan, Ramya Krishnan, Prabhu, ...
'' (2019).


Plot

Raghunandan is a rich but unhappy businessman based in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
. He wishes to reconcile with his estranged daughter Sunanda, whom he expelled because she married Rajasekhar against his wishes. His grandson Gautham Nanda promises Raghunandan that he will bring her back to their home on his 80th birthday. Sunanda has three daughters; two of them are Prameela and Sashi. Gautham enters the house as Siddhartha aka Siddhu, a driver who was appointed by Rajasekhar after saving him from a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which ma ...
. Gautham tries to woo Prameela, but gives up when he learns that she is in love with another man. Sashi hates Gautham and is suspicious of him and Paddu, his friend and a nurse who is appointed to take care of Rajasekhar. Sunanda later reveals to Gautham that she is aware of his real identity much before the incidents, and warns him to abstain from doing anything with the intention of taking her back to Raghunandan. To save Prameela's love, Gautham and Paddu go to a village, and accidentally Sashi falls into the jeep from the balcony and attains a head injury, thus suffering from amnesia. Gautham introduces himself as her lover for the time being. Sashi believes it. The trio goes to the venue; Gautham and Paddu enter the house. They and the bridegroom escape from there and reach Sunanda's home after a violent altercation with the family members of the bridegroom where Sashi's memory is revived. The bride's father Siddhappa asks for compensation for the damage caused by Siddhu, to which Sunanda promises Sashi's marriage with Siddhappa's elder son. To avoid complications, Rajasekhar fires Gautham. Gautham later learns that Sashi loved him from the beginning but was hesitant to express her feelings. He traps Baddham Bhaskar, a rich NRI staying in
Uganda }), is a landlocked country in East Africa. The country is bordered to the east by Kenya, to the north by South Sudan, to the west by the Democratic Republic of the Congo, to the south-west by Rwanda, and to the south by Tanzania. The sou ...
who has a
penchant In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision the ...
for women, and enters Sunanda's home as his assistant. Bhaskar falls for Sashi but his attempts are repeatedly thwarted by Gautham. On the day of her marriage, Sashi elopes with Gautham. While waiting with him for the train to Chennai, Siddhappa's men reach the station to stop them only to be trashed by Gautham and his assistants, led by Balu. Through Balu, Sashi discovers Gautham's real motive. An angry Rajasekhar, with Sunanda, arrive to shoot Gautham but Rajasekhar is taken aback after knowing his true identity. Gautham reveals that the day Sunanda left the house, Raghunandan tried to kill himself but accidentally killed Gautham's mother. He says that he chose to love his grandfather though he killed his mother. Sunanda chose to hate him as he injured Rajasekhar and expelled them. Sunanda and Rajasekhar realise their folly and reconcile with Gautham. Sashi is kidnapped by four henchmen appointed by Bhaskar where she narrates the story to the henchmen. Gautham and Paddu reach the spot and Sashi reconciles with Gautham. Bhaskar's wealth is seized by the government of Uganda and he is left with the same amount with which he ran away from Rajasekhar's house when he assisted him in the past. Raghunandan reconciles with Sunanda, and Gautham is unanimously appointed as the CEO of the company with Raghunandan and Sunanda's support. The film ends with the entire family dining together and Gautham holding Raghunandan's hand with affection.


Cast


Production


Development

Trivikram Srinivas Trivikram Srinivas (born Akella Naga Srinivasa Sarma; 7 November 1971), often credited as Trivikram, is an Indian film director and screenwriter who works in Telugu cinema. In 2021, he became one of the highest-paid directors in South Indian ci ...
planned to direct
Pawan Kalyan Pawan Kalyan (born Konidela Kalyan Babu; 2 September is an Indian actor, filmmaker, and politician. His films are predominantly in Telugu cinema. Kalyan is the younger brother of actor-ex.politician Chiranjeevi, and made his debut in the 1996 ...
in a film produced by D. V. V. Danayya and narrated the script in late January 2011. However, Srinivas later began ''
Julayi ''Julayi'' () is a 2012 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas, and produced by S. Radha Krishna under Haarika & Hassine Creations banner. The film stars Allu Arjun, Ileana D'Cruz, Sonu Sood, and ...
'' (2012) while Kalyan was working on '' Gabbar Singh'' (2012) and ''
Cameraman Gangatho Rambabu ''Cameraman Gangatho Rambabu'' () is a 2012 Indian Telugu-language political action film written and directed by Puri Jagannadh. The film stars Pawan Kalyan, Tamanna, and Gabriela Bertante, Prakash Raj and Kota Srinivasa Rao. Mani Sharma co ...
'' (2012). The technical crew of Kalyan's and Srinivas's previous collaboration, '' Jalsa'' (2008), were selected to work on the film. B. V. S. N. Prasad was expected to produce ''Attarintiki Daredi'' while Kalyan was expected to allot dates in his schedule from October 2012. Srinivas gave finishing touches to the script in late September 2012 and
Reliance Entertainment Reliance Entertainment Pvt Ltd is an Indian media and entertainment company. It is a division of Reliance Group, handling its media and entertainment business, across content and distribution platforms. The company was founded on 15 February 20 ...
was confirmed to co-produce. Devi Sri Prasad was selected as the music director and the music sittings were held at
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
during the location scout in December 2012. ''Attarintiki Daredi'' was launched on 23 November 2012 at
Venkateswara Venkateswara, also known by various other names, is a form of the Hindu god Vishnu. Venkateswara is the presiding deity of the Tirumala Venkateswara Temple, located in Tirupati, Sri Balaji District, Andhra Pradesh, India. Etymology Venkates ...
temple in
Film Nagar Film Nagar, also known as Tinsel Town or Tollywood, is a neighborhood in the western part of Hyderabad, Telangana, India. It is notable for its place as the home of the entertainment industry, including several of Tollywood's historic studios ...
. He hinted that the script will depict the Telugu culture and traditions with a strong message.
Prasad Murella Prasad Murella is an Indian film cinematographer, who mainly works for Telugu cinema. He started his career in the Tamil film industry. Personal life He was born in Vijayawada where he completed his schooling and his higher studies. Due to ...
handled the cinematography and few sequences were shot using a Milo robotic camera which B. V. S. N. Prasad brought in from Mumbai as it was unavailable in Hyderabad. In mid July 2013, the title was confirmed to be ''Attarintiki Daredi''.


Casting

Kalyan opted for a complete makeover and sported a look resembling the one he sported in his previous films '' Kushi'' (2001) and ''Jalsa''. After Srinivas narrated the script to Kalyan, he asked him who would play the role of his aunt and Srinivas replied it would be Nadhiya. Kalyan gave his approval for Srinivas's selection and Nadhiya was selected before she signed her comeback film in Telugu, '' Mirchi'' (2013). Srinivas narrated the script in a conversation with her over the telephone. After she accepted, he said that he would ask her dates after their schedules were planned. She later revealed that she was scared of being typecast but did the role only on Srinivas' insistence and added that the character's emotions were set quite well. Srinivas decided to cast
Ileana D'Cruz Ileana D'Cruz (born 1 November 1987) is an Indian-born Portuguese actress and model who predominantly appears in Telugu language, Telugu and Hindi language films. D'Cruz was born in Mumbai and spent most of her childhood in Goa. D'Cruz made her ...
as the female lead who worked with him on ''Jalsa'' and ''Julai''. Samantha was confirmed as the female lead in late October 2012 which marked her first collaboration with Kalyan. The second female lead was yet to be selected. By the end of December 2012, most of the films which were in the pre-production phase were confirming their female leads. Because of this the production unit decided to begin the shoot without confirming the other heroine.
Pranitha Subhash Pranitha Subhash is an Indian actress who predominantly appears in Kannada, Telugu, Tamil, and Hindi films. She debuted as an actress in the 2010 Kannada film, ''Porki''. In 2012, she starred in the critically acclaimed film '' Bheema Theerada ...
was selected as the second female lead in early January 2013 and was confirmed to play Samantha's sister. Pranitha called it a lifetime opportunity and said that she would be seen in a "very sweet, girl-next-door character."
Boman Irani Boman Irani (born 2 December 1959) is an Indian actor, photographer and voice artist who works predominantly in Hindi cinema he has also worked in Tamil, Telugu, Kannada and Malayalam. He has acted in more than a 100 films in his career. Ear ...
made his debut in Telugu with ''Attarintiki Daredi''; he played Raghunandan, the grandfather of Kalyan's character.
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil, Hindi, Kannada and Malayalam. As a former politician, Rao has ...
played the role of Sidhappa Naidu for which he sported a realistic and rugged look. Navika Kotia was selected for the role of the younger sister of Samantha and Pranitha in April 2013. Srinivas did not cast his regular associate Sunil in the film. Since Sunil's success of ''
Maryada Ramanna ''Maryada Ramanna'' is a 2010 Indian Telugu-language action comedy drama film co-written and directed by S. S. Rajamouli. The film is produced by Shobu Yarlagadda and Prasad Devineni under Arka Media Works. The film stars Sunil, Saloni and Na ...
'' (2010) and '' Poola Rangadu'' (2012) as a lead actor, Srinivas felt that it would not be fair to make him play a comedian. Rao Ramesh, Mukesh Rishi,
Brahmanandam Kanneganti Brahmanandam (born 1 February 1956), known mononymously as Brahmanandam, is an Indian actor, comedian, impersonator, and voice actor known for his works predominantly in Telugu cinema. He is particularly known for his comic perfor ...
,
Ali ʿAlī ibn Abī Ṭālib ( ar, عَلِيّ بْن أَبِي طَالِب; 600 – 661 CE) was the last of four Rightly Guided Caliphs to rule Islam (r. 656 – 661) immediately after the death of Muhammad, and he was the first Shia Imam ...
, M. S. Narayana and
Posani Krishna Murali Posani Krishna Murali (born 22 January 1958) is an Indian screenwriter, actor, director and producer who primarily works in Telugu cinema. He worked as a writer for over 150 Telugu films and directed a number of films. In 2009, he also cont ...
were cast in supporting roles. Mumtaj and
Hamsa Nandini Hamsa Nandini (born Poonam Bartake) is an Indian model, dancer, and actress known for her works in Telugu cinema. She has modeled for ''MaaStars'' magazine, Celebrity Cricket League, and Hyderabad International Fashion week 2011 and 2013. Her ...
were confirmed to make special appearances in the song "Its Time To Party" marking the former's comeback in Telugu cinema after 12 years after anchor Anasuya refused the offer.


Filming

B. V. S. N. Prasad stated during the film's launch that
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
would begin in mid-December 2012. Kalyan searched for new locations in Spain as the story demanded a foreign location and around 30 to 45 days of shooting schedule was planned there. It was the first time Kalyan went for a location hunt and returned in the last week of December 2012. Due to unknown reasons, the film's shoot was postponed to 8 January 2013 in late December 2012. Shooting finally commenced from 24 January 2013 at a private hotel in Hyderabad. The team planned a new schedule from 4 February 2013 in
Pollachi Pollachi is a town and a taluk headquarters in Coimbatore district, Tamil Nadu state, India. Located about to the south of Coimbatore, it is the second largest town in the district after Coimbatore. Pollachi is a popular Marketplace for jag ...
where scenes on Kalyan, Samantha and other support cast were planned to be shot. The schedule was postponed to 15 February 2013 and Srinivas continued the shoot in Hyderabad. After shooting for a few days in Hyderabad at a private mall, the planned schedule at Pollachi began from 12 February 2013. An action sequence featuring Kalyan and other cast members was shot in late February 2013. The next schedule commenced from 1 March 2013 at a specially erected set at
Ramoji Film City Ramoji Film City is an integrated film studio facility located in Hyderabad, India. Spread over 1,666 acres (674 ha), it is the largest film studio complex in the world and as such has been certified by the Guinness World Records. It was estab ...
in Hyderabad where scenes featuring Kalyan and the other cast members were shot. A few crucial scenes featuring the lead actors were shot there in early April 2013. Art director Ravindar supervised for the special set, which was worth 3 crore. By mid-April 2013, a major portion of the film was shot there. Kalyan and the film's unit planned to leave for Spain to shoot important sequences. Scenes featuring the lead cast were shot in the end of April 2013 in a railway station set erected at Ramoji Film City. A new schedule began at Ramoji Film City from 2 May 2013. That schedule ended on 28 May 2013. Samantha informed the media that the film's speaking portions had been completed and that an overseas schedule was remaining. Filming then moved to
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
on 5 June 2013 for a long schedule in which three songs, a few speaking portions and an action sequence were planned to be shot. Kalyan's introduction scene was shot in Switzerland which cost around 2 crore. The introduction scene, which was also an action sequence, was shot on an island located in Spain using helicopters under the supervision of Peter Hein. Post-production activities were done simultaneously and
dubbing Dubbing (re-recording and mixing) is a post-production process used in filmmaking and video production, often in concert with sound design, in which additional or supplementary recordings are lip-synced and "mixed" with original production sou ...
for the film's first half was completed. The team returned from Milan on 2 July 2013. The song "Its Time to Party", which primarily features Kalyan, Samantha, Pranitha, Mumtaj and Hamsa Nandini was choreographed by Ganesh and was shot in a pub set erected by Anand Sai at Annapurna 7 Acres Studios. Principal photography wrapped on 14 July 2013.


Themes and influences

''Attarintiki Daredi'' focuses on a young man's journey trying to convince his estranged paternal aunt to reconcile with the family. In its review,
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
felt that the film's story was a reversal of ''
Nuvvu Naaku Nachav ''Nuvvu Naaku Nachav'' () is a 2001 Indian Telugu-language romantic comedy film directed by K. Vijaya Bhaskar who co-wrote the film with Trivikram Srinivas. It is produced by Sravanthi Ravi Kishore under the Sri Sravanthi Movies studio. The fi ...
'' (2001) and ''
Parugu ''Parugu'' (), titled ''In the Name of Love'' in the UK, is a 2008 Indian Telugu-language romantic action film written and directed by Bhaskar. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. The film is produced by Dil Raju on Sri Venka ...
'' (2008). Kalyan's character, Gautham, is shown watching a few films, where the protagonist is in disguise trying to win over people who matter to him. In the film, Brahmanandam's character spoofs the Ridley Scott film, '' Gladiator'' (2000) named ''Radiator'' and wins the ''Bascar'' awards found by himself after being inspired from the
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
. The mythological tale of Indra seducing Ahalya after disguising as her husband Gautama and the curse cast by Gautama on them is parodied in the film with Brahmanandam playing a key role. Two songs were parodied: one of them being a devotional song "Kaatama Rayuda" written by the poet Etla Ramadasa and composed by V. Nagayya for the film '' Sumangali'' (1940), and the other an
item number In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and ...
"Kevvu Keka" written by Sahithi and composed by Devi Sri Prasad for the film '' Gabbar Singh'' (2012). A scene from the film, popularly known as the "badam tree" episode, was based on a similar scene from the 2012 English film '' A Thousand Words''.


Music

Devi Sri Prasad composed the soundtrack album which consists of 6 songs. Sri Mani,
Ramajogayya Sastry Ramajogayya Sastry (born 24 August 1970) is an Indian film lyricist, known for his works in Telugu cinema and music. Early life Ramajogayya Sastry was born in Arepalli Muppalla, Ipuru Mandal near Narasaraopet of Guntur district. His father, ...
and Prasad himself wrote the lyrics for the soundtrack album, which was marketed by Aditya Music. The album was released on 19 July 2013 in a promotional event at the Shilpakala Vedika with the film's cast and crew attending the event. The soundtrack album received positive reviews from critics.


Release

In late April 2013, ''Attarintiki Daredi'' was expected to release on 7 August 2013. It was then scheduled for a release on 9 August 2013, the Friday before India's Independence Day. But due to then-ongoing
Telangana movement The Telangana movement refers to a movement for the creation of a separate state, Telangana, from the pre-existing state of Andhra Pradesh in India. The new state corresponds to the Telugu-speaking portions of the erstwhile princely state of H ...
, the release was put on hold. Later B. V. S. N. Prasad officially announced that the film would release on 9 October 2013 along with '' Ramayya Vasthavayya'' (2013). But the makers were forced to reschedule the release date to 27 September 2013 after 90 minutes of the footage was leaked onto the
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
. On an average, 80% of the film's tickets were sold out in all screens for the first three days in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River, in the northern part of Southern India ...
. Apart from
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, the film released in
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
,
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
and
Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
.


Distribution

The theatrical rights in the Nizam region were acquired by Global Cinemas in late April 2013 for a then undisclosed record price, which was revealed later as 12 crore in early June 2013. My3 Movies announced on 26 April 2013 that they acquired the overseas distribution and DVD rights of the film. Y. Naveen, who financed several overseas distribution firms, acquired this film's overseas rights on behalf of My3 Movies for 7 crore which, according to
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
, was "a big gamble". Colours Media acquired the distribution rights in the United Kingdom from My3 Movies in late July 2013. Lorgan Entertainments acquired the theatrical distribution rights in Australia in early August 2013.


Marketing

Sai Gopal, who assisted Trivikram since '' Swayamvaram'' (1999), was in-charge of the film's promotional activities. The first look poster featuring Kalyan in a red shirt and dark cargo pants was unveiled on 13 July 2013. The first look teaser of 23 seconds was released a day later. Within a day of its release, the video posted by
Idlebrain Idlebrain.com is an Indian entertainment website that features information, news, and reviews on Telugu cinema. It is one of the oldest websites on the Internet focusing on Telugu films. The site is especially popular for its film reviews writt ...
on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
fetched more than 190,000 hits and around 6,200 likes. As of 16 July 2013, the teaser fetched over 300,000 hits and about 9,000 likes thus setting a record for any Telugu video uploaded on YouTube at that time. By the end of the next day, the teaser was viewed 706,927 times and received more than 6,000 comments. The theatrical trailer was released on 19 July 2013 to positive reviews.
IANS Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. Their main offices are located in Noida, Uttar Pradesh. The ser ...
wrote in its trailer review, "High on commercial value, the slick trailer of ''Attarintiki Daaredhi'' is a mix of action, comedy, romance and drama in appropriate proportions. Trivikram hasn't compromised on anything, including special punch lines for Pawan Kalyan, which he mouths in his signature style with a hint of sarcasm." '' Oneindia Entertainment'' wrote "''Attarintiki Daredi'' appears to be an out-and-out entertainer with an apt tag-line 'celebration of entertainment'. It is also going to be high in entertainment quotient as some noted comedians Bramhanandam, Srinivas Reddy, Ali tickle the funny bones of the audiences". The video featuring Kalyan recording the song "Kaatama Rayuda" was released on 4 August 2013. The video received positive response and according to a report by ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'', Kalyan's fans were of the opinion that the song composed by Devi Sri Prasad reminded them of the song sung by Kalyan in the film '' Thammudu'' (1999). In late October 2013, the makers planned to add two more scenes as a promotional stunt to discourage copyright infringement. Six minutes of footage were added to the film this version was screened from 31 October 2013.


Copyright infringement

On the night of 22 September 2013, a 90-minute piece of footage was leaked online and was widely shared. B. V. S. N. Prasad filed a complaint the following day against the copyright violation, and sought cyber-protection for ''Attarintiki Daredi''. Because of this incident, the film's release was delayed to 27 September 2013. The film's female lead, Samantha, as well as other celebrities such as Siddharth,
Harish Shankar Sanganabhatla Harish Shankar (born 31 March 1979) is an Indian film director and screenwriter known for his works exclusively in Telugu cinema, and Telugu theater. He made his directorial debut with ''Shock'' (2006), produced by Ram Gopal Va ...
,
S. S. Rajamouli Koduri Srisaila Sri Rajamouli ( ; born 10 October 1973) is an Indian film director and screenwriter who primarily works in Telugu cinema. He is the highest paid director in India, and is known for his action, fantasy, and epic genre films. T ...
,
Ram Gopal Varma Penmetsa Ram Gopal Varma (born 7 April 1962), often referred to by his initials RGV, is an Indian film director, screenwriter and producer, known for his works in Telugu cinema in addition to Hindi, Kannada language films, and television.** * ...
and
Nithiin Nithin Kumar Reddy (born 30 March 1983 ), known professionally as Nithiin, is an Indian actor and producer who works predominantly in Telugu cinema. Nithiin's work has earned him one Filmfare Award and two nominations for the Filmfare Award fo ...
, condemned the unauthorised distribution act. However, police initially suspected that the incident might be a publicity stunt enacted by people who invested in the film. On being informed about the alleged sale of the movie in different electronic formats in the CD and mobile shops in Pedana town, Superintendent of Police J. Prabhakara Rao deployed a special team, led by Pedana Rural Circle Inspector A. Pallapu Raju, to investigate the issue. The police launched a hunt for unlicensed compact discs in the CD shops across the district. CDs and
hard disks A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magneti ...
from video parlours and shops renting CDs in the Krishna district were seized, and some of the shop owners were taken into custody for questioning. Kalyan's fans went out into the streets, with signs containing slogans protesting the piracy. Subsequent to their investigation, the police arrested five people, in addition to production assistant Cheekati Arunkumar, and recovered several illegitimate copies of the film on 20 September 2013. Arunkumar had worked as a production assistant for the films ''
Oosaravelli ''Oosaravelli'' ( Chameleon) is a 2011 Indian Telugu-language action thriller film directed by Surender Reddy. It stars N. T. Rama Rao Jr. and Tamannaah with Prakash Raj in an important role. The score and soundtrack for the film is composed by ...
'' (2011) and '' Ongole Gittha'' (2013), both of which were produced by B. V. S. N. Prasad. Prabhakara Rao told the media that Arunkumar had given a copy of the DVD to his friend and Hyderabad-based APSP constable, Katta Ravi, who sent it to his friend, V. Sudheer Kumar, on 14 September 2013. Pedana-based
videographer Videography is the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media. The term includes methods of video production and post-production. It ...
Poranki Suresh got the
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
from Sudheer Kumar, and later gave it to Kollipalli Anil Kumar, who owns the Devi Mobiles and Cell repair shop in Pedana. Anil Kumar had uploaded the two-part movie into his system, and sold the 60-minute part-one of the movie to his customers in different formats. Anil Kumar deleted the original file in his system after learning about the police raids. However, he confessed to the crime during the investigation. Based on the information given by Anil Kumar, a special team led by
Machilipatnam Machilipatnam (), also known as Masulipatnam and Bandar, is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipal corporation and the administrative headquarters of Krishna district. It is also the mandal headquarte ...
DSP DSP may refer to: Computing * Digital signal processing, the mathematical manipulation of an information signal * Digital signal processor, a microprocessor designed for digital signal processing * Yamaha DSP-1, a proprietary digital signal ...
K.V. Srinivasa Rao, with the support of the Crime Investigation Department, Hyderabad, arrested the suspects in Hyderabad. The police filed charges on 24 September 2013, against the five suspects under clauses 63, 65 and 66 of the Copyright (Amendment Bill) 2010 and 429 IPC. Kalyan and Srinivas decided to return a significant portion of their remuneration to help Prasad overcome the financial crisis caused by the leak. Samantha returned her entire salary to the producers. Kalyan remained silent during the entire issue, but finally spoke at length about the episode at the "Thank You Meet" of the film on 14 October 2013. He said that this was a conspiracy and not piracy. He added that he was very well aware of the facts as to who was behind the leak of the film and will not spare anyone and will strike when the time is right.


Home media

The Television broadcast rights were sold to an unknown channel in mid June 2013 for an amount of 9 crore which happened to be the highest amount that a television channel paid for the telecast rights of a Telugu film till the sale of rights of '' Aagadu'' (2014) to Gemini TV in June 2014. The film's television premier was announced in mid December 2013 to be held on 11 January 2014 in
MAA TV Star Maa (formerly Maa TV) is an Indian Telugu language general entertainment pay television channel owned by Disney Star, a subsidiary of The Walt Disney Company India. The channel telecasts Telugu language programmes such as serials, reali ...
. The film registered a TRP rating of 19.04 which was the highest for any Telugu film till date. The Indian DVD and Blu-ray were marketed by Volga Videos. The overseas DVD and Blu-ray were marketed by Bhavani Videos.


Reception


Critical reception

''Attarinitki Daredi'' received positive reviews from critics according to '' International Business Times India'' who called the film a "perfect family entertainer" in their review roundup. Sangeetha Devi Dundoo of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' praised the film's climax scene, while also stating that Trivikram Srinivas makes his presence felt before concluding that the film is, "A good dose of fun, tailored for the box office." Ch. Sushil Rao of ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' rated the film 4 out of 5 and wrote "The movie is a worth watch. The reasons: Pawan Kalyan's comedy, fights composed by Peter Hein, Trivikram Srinivas' writing skills, Prasad Murella's cinematography, and Devi Sri Prasad's music. That there is promise in the movie is a feeling one gets right from the opening scenes which are dramatic". ''
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
'' rated the film 4 out of 5 and stated "If you are looking for sheer entertainment, know that Pawan Kalyan and Trivikram have gift packed for you with high dose of comedy. It is entertainment, entertainment and entertainment. Pawan Kalyan`s histrionics, his performances and Trivikram`s handling of the simple story in an effective way is what makes ''Attharintiki Daaredhi'' a big entertainer". Shekhar of ''Oneindia Entertainment'' rated the film 4 out of 5, calling it "a must watch film for the fans of Pawan Kalyan and Trivikram." Jeevi of '' Idlebrain.com'' rated the film 4 out of 5 and praised Srinivas' script and added that Kalyan's performance and Srinivas' story telling skill "makes sure that your heart is touched at times and heartily laugh all the time while watching the movie". ''IndiaGlitz'' rated the film 4 out of 5 and praised Kalyan's performance in the film's climax, calling it "an unseen angle" before concluding that the film "is a treat for the family audience". In contrast, Sridhar Vivan of '' Bangalore Mirror'' rated the film 2.5 out of 5 and criticised the film's first half and felt that the "real entertainment" began only after the entry of Brahmanandam's character. He too praised Kalyan's performance and the film's climax and Srinivas' direction. Radhika Rajamani of '' Rediff.com'' rated the film 2.5 out of 5; she praised the performances of the cast but called ''Attarintiki Daredi'', "a stylish film which does not rise above being a routine family entertainer." ''
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'' rated the film 2.5 out of 5 and wrote "Unfortunately, Trivikram succumbs to star pressure and churns out a highly disappointing product. At nearly three hours, the film makes you cringe in your seats, especially with the emotional punch it delivers in the climax". Sandeep Atreysa of ''
Deccan Chronicle ''Deccan Chronicle'' is an Indian English-language daily newspaper founded by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited ...
'' rated the film 1.5 out of 5 and felt that the film was made only for Kalyan's passionate fans and for others, this film would appear to be "high on style and low on content". He called Kalyan's performance as the only " silver lining".


Box office

The film collected a share of by the end of its three-day first weekend. By the end of its first week, the film collected over a share of at the worldwide box office. The film managed to perform well despite facing competition from '' Ramayya Vasthavayya'' and collected a share of in two weeks at the worldwide box office. Trade analyst
Taran Adarsh Taran Adarsh (born 13 June 1965) is an Indian film critic and trade analyst. He is best known for giving trade figures and box office updates on social media. Career Taran Adarsh started his journalism career at the age of 15 with ''Trade Gui ...
reported that till 13 October 2013, the film collected a share of at worldwide box office. The film collected a share of in 19 days at worldwide box office. The film collected a share of in 24 days at the worldwide box office and became the second Telugu film to cross after ''
Magadheera ''Magadheera'' () is a 2009 Indian Telugu-language fantasy action film directed by S. S. Rajamouli and produced by Allu Aravind's Geetha Arts, on a story by V. Vijayendra Prasad. The film stars Ram Charan, Srihari, Kajal Aggarwal and Dev Gil ...
'' (2009). It collected a share of at the worldwide box office by the end of the fourth week. The film collected a share of at the worldwide box office in 38 days. The film collected a share of at the worldwide box office in six weeks. The film collected a share of at the worldwide box office by the end of its seventh weekend. The film became the highest grossing Telugu film of all time surpassing ''
Magadheera ''Magadheera'' () is a 2009 Indian Telugu-language fantasy action film directed by S. S. Rajamouli and produced by Allu Aravind's Geetha Arts, on a story by V. Vijayendra Prasad. The film stars Ram Charan, Srihari, Kajal Aggarwal and Dev Gil ...
'' (2009). ''Attarintiki Daredi'' collected a worldwide share of and grossed in its lifetime. It was later surpassed by '' Baahubali: The Beginning'' (2015) as the highest grossing Telugu film of all time.


India

''Attarinitki Daredi'' collected on its first day at the Andhra Pradesh and Nizam regions breaking the previous opening day record set by '' Baadshah''. According to Adarsh, the film collected on its first day at the Andhra Pradesh and Nizam regions. He added that the film collected the highest collections amounting to from Nizam region followed by Ceded region with , Guntur district with , East area with ,
Vishakhapatnam , image_alt = , image_caption = From top, left to right: Visakhapatnam aerial view, Vizag seaport, Simhachalam Temple, Aerial view of Rushikonda Beach, Beach road, Novotel Visakhapatnam, INS Kursura submarine museu ...
district with , West area with , Krishna district with and Nellore district with . According to Adarsh, the film collected at the Andhra Pradesh and Nizam regions. The film collected at the Andhra Pradesh and Nizam regions, together in Tamil Nadu and Karnataka and in the rest of India by the end of its three-day first weekend taking its worldwide total to . The film collected taking its four-day total in the Andhra Pradesh and Nizam regions to , thereby overtaking the first week totals of ''
Seethamma Vakitlo Sirimalle Chettu ''Seethamma Vakitlo Sirimalle Chettu'' (), also known by the initialism ''SVSC'', is a 2013 Indian Telugu-language family drama film written and directed by Srikanth Addala. It was produced by Dil Raju's Sri Venkateswara Creations, and stars V ...
'' (2013) and '' Mirchi'' (2013). By the end of its first week, the film collected at the Andhra Pradesh and Nizam regions and from other states. The film grossed in its first weekend and in its first week with a net collection of and distributor share of approximately at Tamil Nadu Box office thus creating a then all-time record for a Telugu film in the state according to trade analyst Sreedhar Pillai who felt that the film's collections had dropped due to the release of '' Raja Rani'' and ''
Idharkuthane Aasaipattai Balakumara ''Idharkuthane Aasaipattai Balakumara'' (), also referred to as ''Idhaaba'' or more commonly as ''Balakumara'', is a 2013 Indian Tamil-language comedy film, written and directed by Gokul. Produced by Leo Visions, the film stars Vijay Sethupath ...
'' in the same week. The film earned in its first weekend and nett in its first week at Karnataka and also created an all-time record for a Telugu film. Adarsh reported that the ''Attarintiki Daredi'' earned in Mumbai and Kerala. The collections dropped as result of protests in Seemandhra over the bifurcation of the state of Andhra Pradesh including in key areas like Nizam and Ceded. Adarsh reported that till 13 October 2013, the film collected at the Andhra Pradesh and Nizam regions. The film collected over on its 19th day making its total in the Andhra Pradesh and Nizam regions cross the mark. It stood in the third spot in the list of top 10 highest grossing (share) Telugu films in the Andhra Pradesh and Nizam regions preceded by ''Magadheera'' (2009) and ''Gabbar Singh'' (2012). The film crossed the mark in the Nizam region and in the Ceded region in 20 days. The film collected on its 24th day taking its total in the Andhra Pradesh and Nizam regions to , thereby leading to ''Gabbar Singh'' dropping to third place in the list of films with the highest distributors' share in Andhra Pradesh. ''Gabbar Singh'' had collected in the Andhra Pradesh and Nizam regions in its lifetime. The film completed its 25-day run on 21 October 2013. The film collected at the Andhra Pradesh and Nizam regions, at Karnataka and from the rest of the country by the end of its fourth week. The film crossed in the Nizam region in its fifth weekend. The film collected at the Andhra Pradesh and Nizam regions in 39 days. The film collected at the Andhra Pradesh and Nizam regions in six weeks. The film completed a 50-day run in around 170 theatres on 15 November 2013. The film completed a 100-day run in 32 theatres on 4 January 2014. On the 100th day of its theatrical run, ''Attarintiki Daredi'' was screened in four centres in Nizam, eleven in Ceded, one in Vishakhapatnam, four each in Krishna and Guntur, six and two centres in East and West Godavari respectively.


Overseas

According to Adarsh, the film collected from paid previews in the United States box office. The film collected more than $345,000 and grossed more than the other releases of 2013, ''Baadshah'' and ''
Seethamma Vakitlo Sirimalle Chettu ''Seethamma Vakitlo Sirimalle Chettu'' (), also known by the initialism ''SVSC'', is a 2013 Indian Telugu-language family drama film written and directed by Srikanth Addala. It was produced by Dil Raju's Sri Venkateswara Creations, and stars V ...
'', at the United States box office. He stated that the film collected $429,000 from Thursday's preview in the United States, thereby overtaking the collections of paid previews of '' Chennai Express'' (2013) in the country. Adarsh reported that the film collected $495,000 on Friday taking its two-day total to $924,000 which was equivalent to approximately . The film collected in the first three days at United States box office. The film collected in its first weekend at the United States box office. According to Adarsh, the film was the third biggest opener in the United States in 2013 after ''Chennai Express'' and ''
Yeh Jawaani Hai Deewani ''Yeh Jawaani Hai Deewani'' (), also abbreviated as ''YJHD'', is a 2013 Indian Hindi-language coming-of-age romantic comedy-drama film directed by Ayan Mukerji, written by Mukerji and Hussain Dalal, and produced by Karan Johar. It stars Ranbir ...
'' and was the only Indian film apart from the other two to feature in the list of top 15 openers of 2013 in the country. The film grossed over $1.5 million within three days overtaking the preview collections of ''Baadshah'' in the United States and was expected to cross the $2 million mark there. By the end of its fifth weekend, the film collected $2 million from the theatres included by the measurement and research company,
Rentrak Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional offices in the United States and around the world. In February ...
and $0.3 million from theatres not included by Rentrak at the United States box office taking the film's total to . It collected a total from United Kingdom, Australia, New Zealand, Middle East region, Canada, Singapore and others, taking its total to , which made it the highest grossing Telugu film overseas.


Awards and nominations


Remakes

The film was remade into Kannada as ''
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'' in 2015 directed by Nanda Kishore. It was also remade in Bengali as '' Abhimaan'' directed by Raj Chakraborty. Sundar C. directed the Tamil remake ''
Vantha Rajavathaan Varuven ''Vantha Rajavathaan Varuven'' () is a Tamil-language action comedy film directed by Sundar C. and produced by Lyca Productions. A remake of the Telugu film ''Attarintiki Daredi'' (2013), the film stars Silambarasan, Ramya Krishnan, Prabhu, ...
'' which was released in 2019.


Notes


References


External links

* {{Authority control 2013 films 2010s action comedy-drama films Films shot in Tamil Nadu Telugu films remade in other languages Films directed by Trivikram Srinivas Films scored by Devi Sri Prasad Films shot in Spain Films shot in Switzerland Films shot in Pollachi Films shot in Hyderabad, India Films shot in Italy Indian action comedy-drama films 2010s Telugu-language films 2013 masala films Reliance Entertainment films