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''Atari Age'' was a magazine distributed to Atari Club members from 1982 until 1984. It was published by The Atari Club, Inc., a subsidiary of
Atari, Inc. Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry. Based primarily around the Sunny ...
The magazine only covered Atari products and events, offering exclusive deals to its readers, and serving as an advertising and merchandise outlet for the company. Atari used the magazine to build brand loyalty, promoting Atari products in a non-objective manner. The magazine was based in
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
.


History

Created in 1982, ''Atari Age'' was given to Atari Club members as a perk for joining the club. Upon paying the US$1 club membership fee, the member would also receive a year's subscription to ''Atari Age''. The magazine regularly featured content related to all things Atari. This included coverage of Atari-related news, coverage of Atari-related events, exclusive looks at new products from Atari, technical articles, exclusive offers to Atari Club members, and a catalog of Atari-related merchandise and paraphernalia. The first issue of the magazine was May/June 1982, with design director Tony Prizzi and Atari Club director Parker Jerrell. ''Atari Age'' ceased publication in 1984, after
Warner Communications Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
sold the consumer division of Atari to
Jack Tramiel Jack Tramiel ( ; born Idek Trzmiel; December 13, 1928 – April 8, 2012) was an American businessman and Holocaust survivor, best known for founding Commodore International. The Commodore PET, VIC-20 and Commodore 64 are some home compute ...
, the founder of
Commodore International Commodore International (other names include Commodore International Limited) was an American home computer and electronics manufacturer founded by Jack Tramiel. Commodore International (CI), along with its subsidiary Commodore Business Mach ...
, who focused his efforts on the newly renamed Atari Corporation's personal computers in order to compete with his old company. Atari's arcade division was renamed Atari Games, and stayed with Warner Communications for a while, and eventually became Time-Warner Interactive, who sold it to
Midway Games Midway Games Inc., known previously as Midway Manufacturing and Bally Midway, and commonly known as simply Midway, was an American video game developer and publisher. Midway's franchises included ''Mortal Kombat'', ''Rampage (series), Rampage'' ...
, Inc., who subsequently restored the Atari Games name before renaming it Midway Games West.


References

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External links


''Atari Age''
archive 1982 establishments in Pennsylvania 1984 disestablishments in Pennsylvania Bimonthly magazines published in the United States Video game magazines published in the United States Defunct computer magazines published in the United States Internet properties established in 1998 Magazines established in 1982 Magazines disestablished in 1984 Magazines published in Philadelphia