AsusTek Computer Inc. (/ˈeɪsuːs/; stylised as ASUSTeK or ΛSUS)
is a Taiwanese multinational computer and phone hardware and
electronics company headquartered in Beitou District, Taipei, Taiwan.
Its products include desktops, laptops, netbooks, mobile phones,
networking equipment, monitors, WIFI routers, projectors,
motherboards, graphics cards, optical storage, multimedia products,
peripherals, wearables, servers, workstations, and tablet PCs. The
company is also an original equipment manufacturer (OEM).
Asus is the world's 4th-largest PC vendor by 2015 unit sales. Asus
appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT
Companies" rankings, and it ranked first in the IT Hardware category
of the 2008
Taiwan Top 10 Global Brands survey with a total brand
value of $1.3 billion.
Asus has a primary listing on the
Taiwan Stock Exchange
Taiwan Stock Exchange under the
ticker code 2357 and a secondary listing on the London Stock Exchange
under a ticker code ASKD.
4.6 Desktop & All-in-One PCs
4.7 Eee line
4.8 Essentio Series
4.9 Digital media receivers
4.10 GPS devices
4.11 Republic of Gamers (ROG)
4.12 Sound cards
4.13 ASUS VivoPC line
4.14 Portable monitors
4.15 Desktop monitors
5 Environmental record
5.1 Green ASUS
5.3 Recycling campaign
7 See also
9 External links
The company is usually referred to as "Asus" or Huáshuò in Chinese
(traditional Chinese: 華碩; simplified Chinese: 华硕, literally
"Eminence of/by the Chinese [people]"). According to the company
website, the name
Asus originates from Pegasus, the winged horse of
Greek mythology. Only the last four letters of the word were
used in order to give the name a high position in alphabetical
listings. The company's slogan/tagline was "Rock Solid. Heart
Touching", then "Inspiring Innovation. Persistent Perfection."
Currently it is "In Search of Incredible."
Rock Solid. Heart Touching (2003–2009)
Inspiring Innovation. Persistent Perfection (2009–2013)
In Search of Incredible (2014–present)
Asus was founded in
Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne
Hsieh and M.T. Liao, all four having previously worked at Acer as
hardware engineers. At this time,
Taiwan had yet to establish a
leading position in the computer-hardware business.
would supply any new processors to more established companies like IBM
first, and Taiwanese companies would have to wait for approximately
six months after
IBM received their engineering prototypes. According
to the legend, the company created a prototype for a motherboard using
Intel 486, but it had to do so without access to the actual
Intel to request a processor to test
Intel itself had a problem with their motherboard.
Intel's problem and it turned out that Asus' own motherboard worked
correctly without the need for further modification. Since then, Asus
Intel engineering samples ahead of its
In September 2005
Asus released the first
PhysX accelerator card.
In December 2005
Asus entered the
LCD TV market with the TLW32001
model. In January 2006 ASUS announced that it would cooperate with
Lamborghini to develop the VX series.
On 9 March 2006
Asus was confirmed as one of the manufacturers of the
Microsoft Origami models, together with Samsung and Founder
Technology. On 8 August 2006
Asus announced a joint venture with
Gigabyte Technology. On 5 June 2007
Asus announced the launch of
the Eee PC at COMPUTEX Taipei. On 9 September 2007
support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC
drive, BC-1205PT. ASUS subsequently released several Blu-ray based
In January 2008,
Asus began a major restructuring of its operations,
splitting into three independent companies:
Asus (focused on applied
first-party branded computers and electronics);
Pegatron (focused on
OEM manufacturing of motherboards and components); and Unihan
Corporation (focused on non-PC manufacturing such as cases and
molding). In the process of the restructuring, a highly
criticized pension-plan restructuring effectively zeroed out the
existing pension balances. The company paid out all contributions
previously made by employees.
On 9 December 2008, the
Open Handset Alliance
Open Handset Alliance announced that
become one of 14 new members of the organization. These "new members
will either deploy compatible Android devices, contribute significant
code to the Android Open Source Project, or support the ecosystem
through products and services that will accelerate the availability of
On 1 June 2010,
Asus spun off
In October 2010,
Garmin announced that they would be ending
their smartphone partnership as a result of
Garmin deciding to exit
the product category. The two companies had produced six
Garmin-ASUS branded smartphones over the prior two years.
In December 2010,
Asus launched the world's thinnest notebook, the
Asus U36, with
Intel processor voltage standard (not low voltage)
Intel core i3 or i5 with a thickness of only 19 mm.
In January 2013,
Asus officially ended production of its Eee PC series
due to declining sales caused by consumers increasingly switching to
tablets and Ultrabooks.
Asus shop in Hong Kong
Asus has its headquarters in Beitou District, Taipei, Taiwan.
As of 2009[update]
Asus had manufacturing facilities in Taiwan
(Taipei, Luzhu, Nangan, Guishan), mainland
China (Suzhou, Chongqing),
Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus
Hi-Tech Park, located in Suzhou, covers 540,000 m2
(5,800,000 sq ft).
Asus operates around 50 service sites across 32 countries and has over
400 service partners worldwide.
Asus' products include 2-in-1s, laptops, tablet computers, desktop
computers, mobile phones, personal digital assistants (PDAs), servers,
computer monitors, motherboards, graphics cards, sound cards, DVD disc
drives, computer networking devices, computer cases, computer
components and computer cooling systems.
Asus main lineup is the Vivo lineup consisting of laptops
(VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs
(VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer
mouse (VivoMouse) and tablets (VivoTab).
GeForce 210 silent graphics card
Asus x21 ultrabook
GeForce GTX 1080, a PCI Express 3.0 x16 graphics card
Asus also launched many Android-based smartphones, predominantly with
Intel rather than ARM processors and often with two sim slots.
currently very influential in big mobile markets like India,
other Asian countries. It is known as the ZenFone series. Prior to the
Asus has released feature phones such as the
and smartphones running on
Windows Mobile during the mid-2000s.
First Generation (2014)
ZenFone 4 (available in either 4-inch or 4.5-inch variant)
Second Generation (2015)
ZenFone 2 Laser
ZenFone 2E - made specifically for AT&T and released in 2015
Third Generation (2016)
ZenFone 3 series
Fourth Generation (2017)
ZenFone 4 series
Fifth Generation (2018)
ZenFone 5 series
Asus also produced some hybrid devices with smartphones
that can be docked in a tablet screen, known as Padfone series. The
product lineup are:
PadFone 2 (A68)
PadFone Infinity (A80)
PadFone Infinity Lite (A80C)
new PadFone Infinity (A86)
PadFone E (A68M)
PadFone X (A91)
PadFone S (PF500KL)
PadFone Mini (PF400GC)
PadFone Mini 4.3 (A11)
PadFone X Mini (PF450CL, US only)
Most of Asus' smartphones are powered by
Intel Atom processors, with
the exceptions of few Padfone series and some ZenFone 2 models that
Republic Of Gamers (ROG)
Asus MeMO Pad road show
Two generations of the Nexus 7, manufactured for and branded as
Google, were announced on 27 June 2012 for release in July 2012.
On 24 July 2013,
Asus announced a successor to the
Google Nexus 7. Two
days later, it was released.
Asus has also been working with
Microsoft in developing
Windows 8 convertible tablets. In 2013,
Asus revealed an Android-based tablet computer that, when attached to
a keyboard, becomes a
Windows 8 device, which it called the
Transformer Book Trio. The keyboard can be attached to a third
party monitor, creating a desktop-like experience.
Asus is also known
for the following tablet computer lines:
Eee Pad Transformer
Eee Pad Slider
Memo Pad 8
ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0
Z580CA*, 10 Z300C* (Released 2015); 8.0 Z380M*, Z8 ZT581KL, 3 8.0
Z581KL, 10 Z300M*, 3S 10 Z500M*, Z10 ZT500KL (2016); 3S 8.0 Z582KL,
Z8s ZT582KL, 3S 10 Z500KL (2017) (* no SIM) 
GPU Rack Server
ESC8000 G3 (Up to 8 GPU high density & hybrid computing)
2-Way Rack Server
1-Way Rack Server
2-Way Tower Server
TS700-E8 V3 Series
1-Way Tower Server
Desktop & All-in-One PCs
Since its launch in October 2007, the Eee PC netbook has garnered
numerous awards, including
Forbes Asia’s Product of the Year,
Stuff Magazine’s Gadget of the Year and Computer of the Year,
NBC.com’s Best Travel Gadget, Computer Shopper's Best
2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME
magazine’s 2008 Trend Award Winner.
Asus subsequently added several products to its Eee lineup, including:
EeeBox PC, a compact nettop
Eee Top, an all-in-one touchscreen computer housed in an
Eee Stick, a plug-and-play wireless controller for the PC platform
that translates users’ physical hand-motions into corresponding
Eee Pad Transformer, is a tablet computer that runs the Android
Eee Pad Transformer Prime, the successor to the original Transformer.
On 6 March 2009,
Asus debuted its Eee Box B202, which PCMag saw as
"the desktop equivalent of the ASUS EeePC", (the "
Asus Eee Box"
computer line was later renamed in 2010 to "ASUS EeeBox PC").
Asus N55 S Package
Essentio is a line of desktop PCs. As of December 2011 the line
consisted of the CG Series (designed for gaming), the CM series (for
entertainment and home use) and the CS and CP slimline series.
Digital media receivers
Asus sells digital media receivers under the name ASUS O!Play.
Asus produces the R700T GPS device, which incorporates Traffic Message
Republic of Gamers (ROG)
ASUS promotional model and ROG products
Republic of Gamers is a brand used by
Asus since 2006, encompassing a
range of computer hardware, personal computers, peripherals, and
accessories oriented primarily toward PC gaming. The line includes
both desktops and high-spec laptops such as the
Asus ROG Crosshair V
Motherboard or the
Asus ROG G751JY-DH71 Laptop.
Asus released its first sound card, the Xonar DX, in February 2008.
The Xonar DX was able to emulate the EAX 5.0 effects through the ASUS
GX software while also supporting Open AL and DTS-connect. In July
2008 ASUS launched the Xonar D1, which offered largely similar
features to the Xonar DX but connected to the motherboard through the
PCI interface instead of the PCI-E x1 connection of the Xonar DX.
ASUS then released the Xonar HDAV 1.3, which was the first solution
enabling loss-less HD audio bit streaming to AV receivers.
In May 2009,
Asus launched the Essence ST sound card, targeted at
high-end audiophiles, and featuring 124db SNR rating and precision
audio clock tuning. In the same month,
Asus refreshed the HDAV
family by releasing the HDAV 1.3 slim, a card targeted for HTPC users
offering similar functionality to HDAV 1.3 but in a smaller form.
During Computex 2010, ASUS introduced its Xonar Xense, an audio bundle
composed of the Xense sound card and a special edition of the
Sennheiser PC350 headset. In August 2010, ASUS released the
Xonar DG sound card targeted at budget buyers and offering 5.1
surround sound support, 105db SNR rating, support for Dolby headphone
and GX 2.5 support for emulating EAX 5.0 technology.
ASUS VivoPC line
Asus entered the box-PC market with the Vivo PC line in November
2013. ASUS VivoPCs come without a pre-installed Windows operating
On 23 October 2013 ASUS launched two models of VivoPCs in India.
VivoPC was initially announced with
Intel Celeron processor equipped
VM40B model. But in India, the company released VivoPC along with a
new model called VC60 which is equipped by
Intel Core series
Asus released the MB168B, a USB 3.0-powered, portable
external monitor. The base model shipped with a resolution of
1366x768, while the MB168B+ had a resolution of 1920x1080. At the
time of its release, the MB168B+ was the only 1080p portable monitor.
According to Asus, it is the "world’s slimmest and lightest USB
ROG Swift PG348Q
ROG Swift PG35VQ
Asus launched Green ASUS, a company-wide sustainable
computing initiative overseen by a steering committee led by Jonney
Shih, the Chairman of Asus. According to the company,
green policies in "Design, Procurement, Manufacturing, and
Asus obtained IECQ (IEC Quality Assessment System for
Electronic Components) HSPM (Hazardous Substance Process Management)
certification for its headquarters and for all of its manufacturing
In 2007, Oekom Research, an independent research institute
specialising in corporate responsibility assessment, recognized Asus
as a "highly environmental friendly company" in the "Computers,
Peripherals and Office
In October 2008,
Asus received 11 Electronic Product Environmental
Assessment Tool (EPEAT) Gold Awards for its products, including
four of its N-Series notebooks, namely the N10, N20, N50 and N80. In
the following month, it received EU Flower certification for the same
N-Series notebooks at an award ceremony held in Prague. In
Det Norske Veritas
Det Norske Veritas conferred the world’s first EuP
(Energy-using Product) certification for portable notebooks on these
In April 2008,
Asus launched its "PC Recycling for a Brighter
Future" program in collaboration with
Intel and with Tsann
Kuen Enterprise Co. The program collected more than 1,200 desktop
computers, notebooks and CRT/
LCD monitors, refurbished them and
donated them to 122 elementary and junior high schools, five
aboriginal communities and the
Tzu Chi Stem Cell Center.
In September 2008,
PC Pro discovered through a reader that
accidentally shipped laptops that contained cracked and unlicensed
software. Both physical machines and recovery CDs contained
confidential documents from
Microsoft and other organizations,
Asus documents, and sensitive personal information including
At the time, an
Asus spokesperson promised an investigation at "quite
a high level", but declined to comment on how the files got on the
machines and recovery media. It was demonstrated that an
unattended installation of Windows Vista could accidentally copy
material from a flash drive with a parameter in the "unattend.xml"
file on the personal flash drive being used to script the
On 23 February 2016,
Asus settled a lawsuit filed by the American
Federal Trade Commission. The lawsuit revealed the presence of
critical security flaws in the company's home network routers, which
put hundreds of thousands of consumers at risk. The insecure "cloud"
services led to the compromise of thousands of consumers’ connected
storage devices, exposing their sensitive personal information on the
internet. The breaches took place during the course of Asus' marketing
campaign which advertised its routers as including numerous security
features that the company claimed could "protect computers from any
unauthorized access, hacking, and virus attacks".
List of companies of Taiwan
Elitegroup Computer Systems
List of wireless router firmware projects
^ a b c .
Missing or empty title= (help)
^ https://www.linkedin.com/company/asus Missing or empty title=
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образовалась в 1989 году [...] Ее название
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[...] Была взята только часть названия –
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Wikimedia Commons has media related to ASUS.
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