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AsusTek Computer Inc. (/ˈeɪsuːs/;[3] stylised as ASUSTeK or ΛSUS) is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer (OEM). Asus
Asus
is the world's 4th-largest PC vendor by 2015 unit sales.[4] Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan
Taiwan
Top 10 Global Brands survey with a total brand value of $1.3 billion.[5] Asus
Asus
has a primary listing on the Taiwan Stock Exchange
Taiwan Stock Exchange
under the ticker code 2357 and a secondary listing on the London Stock Exchange under a ticker code ASKD.

Contents

1 Name

1.1 Asus
Asus
slogans

2 History 3 Operations 4 Products

4.1 Smartphones 4.2 2-in-1s 4.3 Laptops 4.4 Tablets 4.5 Asus
Asus
Server 4.6 Desktop & All-in-One PCs 4.7 Eee line 4.8 Essentio Series 4.9 Digital media receivers 4.10 GPS devices 4.11 Republic of Gamers (ROG) 4.12 Sound cards 4.13 ASUS VivoPC line 4.14 Portable monitors 4.15 Desktop monitors

5 Environmental record

5.1 Green ASUS 5.2 Recognition 5.3 Recycling campaign

6 Controversies 7 See also 8 References 9 External links

Name[edit] The company is usually referred to as "Asus" or Huáshuò in Chinese (traditional Chinese: 華碩; simplified Chinese: 华硕, literally "Eminence of/by the Chinese [people]"). According to the company website, the name Asus
Asus
originates from Pegasus, the winged horse of Greek mythology.[6][7] Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.[8] The company's slogan/tagline was "Rock Solid. Heart Touching", then "Inspiring Innovation. Persistent Perfection." Currently it is "In Search of Incredible."[9] Asus
Asus
slogans[edit]

Rock Solid. Heart Touching (2003–2009) Inspiring Innovation. Persistent Perfection (2009–2013) In Search of Incredible (2014–present)

History[edit] Asus
Asus
was founded in Taipei
Taipei
in 1989[10] by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[11] all four having previously worked at Acer as hardware engineers. At this time, Taiwan
Taiwan
had yet to establish a leading position in the computer-hardware business. Intel
Intel
Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM
IBM
received their engineering prototypes. According to the legend, the company created a prototype for a motherboard using an Intel
Intel
486, but it had to do so without access to the actual processor. When Asus
Asus
approached Intel
Intel
to request a processor to test it, Intel
Intel
itself had a problem with their motherboard. Asus
Asus
solved Intel's problem and it turned out that Asus' own motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel
Intel
engineering samples ahead of its competitors.[12][13] In September 2005 Asus
Asus
released the first PhysX
PhysX
accelerator card.[14] In December 2005 Asus
Asus
entered the LCD
LCD
TV market with the TLW32001 model.[15] In January 2006 ASUS announced that it would cooperate with Lamborghini
Lamborghini
to develop the VX series.[16] On 9 March 2006 Asus
Asus
was confirmed as one of the manufacturers of the first Microsoft
Microsoft
Origami models, together with Samsung and Founder Technology.[17] On 8 August 2006 Asus
Asus
announced a joint venture with Gigabyte Technology.[18] On 5 June 2007 Asus
Asus
announced the launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007 Asus
Asus
indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[19] ASUS subsequently released several Blu-ray based notebooks. In January 2008, Asus
Asus
began a major restructuring of its operations, splitting into three independent companies: Asus
Asus
(focused on applied first-party branded computers and electronics); Pegatron
Pegatron
(focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding).[20][21] In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.[22] On 9 December 2008, the Open Handset Alliance
Open Handset Alliance
announced that Asus
Asus
had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[23] On 1 June 2010, Asus
Asus
spun off Pegatron
Pegatron
Corp.[24] In October 2010, Asus
Asus
and Garmin
Garmin
announced that they would be ending their smartphone partnership as a result of Garmin
Garmin
deciding to exit the product category.[25] The two companies had produced six Garmin-ASUS branded smartphones over the prior two years.[25] In December 2010, Asus
Asus
launched the world's thinnest notebook, the Asus
Asus
U36, with Intel
Intel
processor voltage standard (not low voltage) Intel
Intel
core i3 or i5 with a thickness of only 19 mm.[26] In January 2013, Asus
Asus
officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.[27][28] Operations[edit]

An Asus
Asus
shop in Hong Kong

Asus
Asus
has its headquarters in Beitou District, Taipei, Taiwan.[29] As of 2009[update] Asus
Asus
had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangan, Guishan), mainland China
China
(Suzhou, Chongqing), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, covers 540,000 m2 (5,800,000 sq ft).[citation needed][30] Asus
Asus
operates around 50 service sites across 32 countries and has over 400 service partners worldwide.[31] Products[edit] Asus' products include 2-in-1s, laptops, tablet computers, desktop computers, mobile phones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, DVD disc drives, computer networking devices, computer cases, computer components and computer cooling systems. One of Asus
Asus
main lineup is the Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer mouse (VivoMouse) and tablets (VivoTab).[citation needed]

An Asus
Asus
Fonepad

An Asus
Asus
NVIDIA
NVIDIA
GeForce
GeForce
210 silent graphics card

An Asus
Asus
x21 ultrabook

An Asus
Asus
motherboard

Asus
Asus
Nvidia
Nvidia
GeForce
GeForce
GTX 1080, a PCI Express 3.0 x16 graphics card

Smartphones[edit] Main article: Asus
Asus
ZenFone Asus
Asus
also launched many Android-based smartphones, predominantly with Intel
Intel
rather than ARM processors and often with two sim slots. Asus
Asus
is currently very influential in big mobile markets like India, China
China
and other Asian countries. It is known as the ZenFone series. Prior to the ZenFone line, Asus
Asus
has released feature phones such as the Asus
Asus
v70 and smartphones running on Windows Mobile
Windows Mobile
during the mid-2000s. First Generation (2014)

ZenFone 4 (available in either 4-inch or 4.5-inch variant) ZenFone 5 ZenFone 6

Second Generation (2015)

ZenFone Zoom ZenFone C ZenFone 2 ZenFone 2 Laser ZenFone Max ZenFone Selfie ZenFone Go[32] ZenFone 2E - made specifically for AT&T and released in 2015[33]

Third Generation (2016)

ZenFone AR ZenFone 3 series

Fourth Generation (2017)

ZenFone 4 series

Fifth Generation (2018)

ZenFone 5 series

Additionally, Asus
Asus
also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as Padfone series. The product lineup are:

PadFone (A66) PadFone 2 (A68) PadFone Infinity (A80) PadFone Infinity Lite (A80C) new PadFone Infinity (A86) PadFone E (A68M) PadFone X (A91) PadFone S (PF500KL) PadFone Mini (PF400GC) PadFone Mini 4.3 (A11) PadFone X Mini (PF450CL, US only)

Most of Asus' smartphones are powered by Intel
Intel
Atom processors, with the exceptions of few Padfone series and some ZenFone 2 models that use Qualcomm
Qualcomm
Snapdragon. 2-in-1s[edit]

Transformer Book

Laptops[edit]

Chromebooks VivoBook EeeBook ZenBook Republic Of Gamers (ROG) K Series X Series E Series Q Series B Series V Series F Series A Series

Tablets[edit]

Asus
Asus
MeMO Pad road show

Two generations of the Nexus 7, manufactured for and branded as Google, were announced on 27 June 2012 for release in July 2012.[34] On 24 July 2013, Asus
Asus
announced a successor to the Google
Google
Nexus 7. Two days later, it was released.[35] Asus
Asus
has also been working with Microsoft
Microsoft
in developing Windows 8
Windows 8
convertible tablets.[36] In 2013, Asus
Asus
revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8
Windows 8
device, which it called the Transformer Book Trio.[37] The keyboard can be attached to a third party monitor, creating a desktop-like experience. Asus
Asus
is also known for the following tablet computer lines:

Eee Pad Transformer Eee Pad Slider Eee Slate Memo Pad 8 VivoTab ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0 Z580CA*, 10 Z300C* (Released 2015); 8.0 Z380M*, Z8 ZT581KL, 3 8.0 Z581KL, 10 Z300M*, 3S 10 Z500M*, Z10 ZT500KL (2016); 3S 8.0 Z582KL, Z8s ZT582KL, 3S 10 Z500KL (2017) (* no SIM) [38]

Asus
Asus
Server[edit]

GPU Rack Server

ESC8000 G3 (Up to 8 GPU high density & hybrid computing) ESC4000 G3/G3s

2-Way Rack Server

RS720Q-E8-RS8-P RS720Q-E8-RS12 RS700-E8-RS8 V2 RS700-E8-RS4 V2 RS500-E8-RS4 V2 RS500-E8-RS4 V2 RS400-E8-PS2-F RS400-E8-PS2 RS720-E8-RS24-ECP RS540-E8-RS36-ECP RS520-E8-RS12-E V2 RS520-E8-RS8-E V2

1-Way Rack Server

RS300-E9-PS4 RS300-E9-RS4 RS200-E9-PS2-F RS200-E9-PS2 RS100-E9-PI2

2-Way Tower Server

TS700-E8 V3 Series TS500-E8-PS4 V2

1-Way Tower Server

TS300-E9-PS4 TS100-E9-PI4

Desktop & All-in-One PCs[edit]

Tower PCs

VivoPC ROG series Gaming series

Mini PCs

VivoMini

Chrome Devices

Chromebox Chromebit

All-in-One PCs

Zen AiO Vivo AiO Portable AiO

Eee line[edit] Since its launch in October 2007, the Eee PC netbook has garnered numerous awards, including Forbes
Forbes
Asia’s Product of the Year,[39] Stuff Magazine’s Gadget of the Year and Computer of the Year,[40] NBC.com’s Best Travel Gadget, Computer Shopper's Best Netbook
Netbook
of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner. Asus
Asus
subsequently added several products to its Eee lineup, including:

EeeBox PC, a compact nettop Eee Top, an all-in-one touchscreen computer housed in an LCD
LCD
monitor enclosure, Eee Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand-motions into corresponding movements onscreen Eee Pad Transformer, is a tablet computer that runs the Android operating system.[41] Eee Pad Transformer Prime, the successor to the original Transformer.

On 6 March 2009, Asus
Asus
debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the ASUS EeePC", (the " Asus
Asus
Eee Box" computer line was later renamed in 2010 to "ASUS EeeBox PC").[42] Essentio Series[edit]

Asus
Asus
N55 S Package

Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.[43] Digital media receivers[edit] Asus
Asus
sells digital media receivers under the name ASUS O!Play.[44] GPS devices[edit] Asus
Asus
produces the R700T GPS device, which incorporates Traffic Message Channel.[45] Republic of Gamers (ROG)[edit]

ASUS promotional model and ROG products

Republic of Gamers is a brand used by Asus
Asus
since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories oriented primarily toward PC gaming. The line includes both desktops and high-spec laptops such as the Asus
Asus
ROG Crosshair V Formula-Z Motherboard
Motherboard
or the Asus
Asus
ROG G751JY-DH71 Laptop. Sound cards[edit] Asus
Asus
released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the ASUS GX software while also supporting Open AL and DTS-connect.[46] In July 2008 ASUS launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1 connection of the Xonar DX.[47] ASUS then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.[48] In May 2009, Asus
Asus
launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124db SNR rating and precision audio clock tuning.[49] In the same month, Asus
Asus
refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form.[50] During Computex 2010, ASUS introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.[51][52] In August 2010, ASUS released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105db SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.[53][54] ASUS VivoPC line[edit] Asus
Asus
entered the box-PC market with the Vivo PC line in November 2013.[55] ASUS VivoPCs come without a pre-installed Windows operating system. On 23 October 2013 ASUS launched two models of VivoPCs in India.[56] VivoPC was initially announced with Intel
Intel
Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped by Intel
Intel
Core series processors.[citation needed] Portable monitors[edit] In 2013, Asus
Asus
released the MB168B, a USB 3.0-powered, portable external monitor. The base model shipped with a resolution of 1366x768, while the MB168B+ had a resolution of 1920x1080.[57] At the time of its release, the MB168B+ was the only 1080p portable monitor. According to Asus, it is the "world’s slimmest and lightest USB monitor".[57] Desktop monitors[edit]

ROG Swift PG348Q ROG Swift PG35VQ[58] PB27UQ MX34VQ VZ279Q

Environmental record[edit] Green ASUS[edit] In 2000, Asus
Asus
launched Green ASUS,[59] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus
Asus
pursues green policies in "Design, Procurement, Manufacturing, and Marketing."[60] Recognition[edit] In 2006, Asus
Asus
obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.[61] In 2007, Oekom Research, an independent research institute specialising in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics
Electronics
Industry".[62] In October 2008, Asus
Asus
received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,[63] including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.[62] In December 2008, Det Norske Veritas
Det Norske Veritas
conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.[62] Recycling campaign[edit] In April 2008, Asus
Asus
launched its "PC Recycling for a Brighter Future"[64][65] program in collaboration with Intel
Intel
and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/ LCD
LCD
monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi
Tzu Chi
Stem Cell Center. Controversies[edit] In September 2008, PC Pro
PC Pro
discovered through a reader that Asus
Asus
had accidentally shipped laptops that contained cracked and unlicensed software.[66] Both physical machines and recovery CDs contained confidential documents from Microsoft
Microsoft
and other organizations, internal Asus
Asus
documents, and sensitive personal information including CVs. At the time, an Asus
Asus
spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[67] It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.[68][69] On 23 February 2016, Asus
Asus
settled a lawsuit filed by the American Federal Trade Commission. The lawsuit revealed the presence of critical security flaws in the company's home network routers, which put hundreds of thousands of consumers at risk. The insecure "cloud" services led to the compromise of thousands of consumers’ connected storage devices, exposing their sensitive personal information on the internet. The breaches took place during the course of Asus' marketing campaign which advertised its routers as including numerous security features that the company claimed could "protect computers from any unauthorized access, hacking, and virus attacks".[70] See also[edit]

Taiwan
Taiwan
portal Companies portal

List of companies of Taiwan ASRock Biostar DFI Elitegroup Computer Systems EVGA Corporation Gigabyte Technology Micro-Star International Fastra II List of wireless router firmware projects Tomato (firmware)

References[edit]

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Asus
http://asus.todayir.com.tw/html/ir_highlight.php.  Missing or empty title= (help) ^ https://www.linkedin.com/company/asus  Missing or empty title= (help) ^ "Jerry Shen Keynote - ASUS NovaGo Launch Snapdragon Technology Summit". ASUS. December 6, 2017. Retrieved January 10, 2018.  ^ "Gartner Says Worldwide PC Shipments Declined 8.3 Percent in Fourth Quarter of 2015". www.gartner.com. Retrieved 17 February 2016.  ^ "2008 Top Taiwan
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reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his ASUS laptop.  ^ "News: ASUS ships software cracker on recovery DVD". PC Pro. 17 September 2008. Retrieved 1 June 2010.  ^ Cargile, Anthony (20 September 2008). "ASUS Recovery DVD scandal: How it happened". The Coffee Desk. Archived from the original on 8 January 2011. Retrieved 18 February 2011.  ^ Lord, Timothy (22 September 2008). "How ASUS Recovery Disks Ended Up Carrying Software
Software
Cracks". Slashdot. Geeknet, Inc. Retrieved 18 February 2011.  ^ "ASUS Settles FTC Charges That Insecure Home Routers and "Cloud" Services Put Consumers' Privacy At Risk". Federal Trade Commission. 23 February 2016. Retrieved 16 January 2017.  This article incorporates text from this source, which is in the public domain.

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