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Asianet (Star Asianet) is an Indian general entertainment channel broadcasting in Malayalam language. Based in Trivandrum, Kerala,[1] the channel is part of Asianet Communications Limited owned by STAR India. It is the biggest channel in Malayalam. Asianet was the first privately owned television channel in Malayalam and the second to broadcast in India.

Channel history

At a time when the only Malayalam-language television channel available was owned by Star India Pvt Ltd . The channel had hired a transponder on the Russian Ekran satellite, with an uplink from Dubna in the erstwhile Soviet Union. Later, the company hired a transponder on the Rimsat satellite, and shifted the uplink to Pinugay and later to Subic Bay in the Philippines. Initially, the Malayalam transmission was only three hours per day with the rest of the time showing selective programs from Australian Broadcasting Corporation and CNBC. Later this was gradually increased to 12 hours per day by the end of 1994 and later to round the clock broadcasting. Asianet was the first private TV channel of India to do "live" news broadcasting from its Subic Bay uplink center. In early 1995, the uplink was shifted to Singapore where it attained full operational status. With a change in the broadcasting policies of the Government of India, Asianet started an uplink from Chennai through VSNL. From 15 July 2002, Asianet had its own earth station at the Asianet Studio Complex in Puliyarakonam, Thiruvananthapuram. Over the course of more than two decades of operations, Asianet has developed its own in-house production facilities and now has full-fledged production studios in Thiruvananthapuram and Kochi.

The registered office of Asianet Communications Limited was at Chennai. The main promoters of the channel were Dr. Raji Menon and Sashi Kumar Menon. Asianet Communications Limited's majority share was later acquired by Jupiter Media and Entertainment Venture, owned by Rajeev Chandrasekhar. In 2008, the STAR India became a majority shareholder in Asianet Communications Limited.[2][3] In 2013, STAR announced buying of remaining shares of Asianet Communications Limited to get 100% ownership. In July 2012, Asianet, launched Asianet Movies, the first Malayalam satellite TV channel for movies.[4][5] On 13 August 2015, Asianet launched Asianet HD, the first Malayalam satellite TV channel for full high definition visual quality along with 7.1 Dolby Digital sound.

Coverage and viewership

Asianet reaches the homes of Malayalees in over 60 countries worldwide including the Indian sub-continent, China, South East Asia, Middle East, Europe, United States and the lower half of the former Soviet Union.[2][6]

Besides its large viewership base among Malayalam-speaking people in Kerala and other regions of India, Asianet enjoys huge popularity among Malayalee expatriate populations outside India, especially in the Middle East. Further catering to the region's huge Malayalee population, Asianet operates a radio station, Asianet Radio 657 AM and 1269 AM, from the city of Dubai in the United Arab Emirates. The radio channel is also available in the neighbouring Arab countries of Saudi Arabia, Oman, Kuwait, Qatar and Bahrain.[citation needed]

Brand identity and signature song

The channel name Asianet was a product of its founder K. Sasikumar. The unique blue and pink logo was designed by acclaimed Indian graphic designer Sujata Keshavan and is one of the most recognizable brand identities in the television broadcasting field in south India. The current logo is red and white. The popularity of the brand is credited to K. Sasikumar and the then Vice President Prem Menon.

The signature song of Asianet, "Shyama Sundara Kera Kedhara Bhoomi", is a much appreciated song among Keralites. Created in 1994, and originally airing in the early years of the channel in the mid-90s, the song was written by renowned Malayalam poet P. Bhaskaran, composed by two-time Academy Award-winning Indian composer A. R. Rahman (who at the time, was just at the beginning of his career and was relatively unknown)[citation needed] and sung by Sujatha and Kalyani Menon. The video for the song is a collage of the various tokens of ethnic, cultural and traditional heritage belonging to Malayalees, set against a backdrop of the beautiful natural sights and landscapes of Kerala.[7] Initially airing in the late 90s, the video quickly became a part of Malayalee culture. Later the symbol become recognizable by Malayalees[citation needed] and it is a long-standing emblem for Asianet.

Asianet Old Logo 2013

Award Shows

Award shows from 2010, has grown quite in number especially sponsored by TV Channels. Asianet is the first TV Channel to use this opportunity in its fullness. Asianet itself conducts more that five awards shows a year from 2012, with re-runs. The current shows are 2 megastars based award shows, asianet film awards, asianet TV awards, comedy awards etc. Media Critics consider this trite exercise have made the meaning of awards lost. It has become more of a platform for publicity stunt, skewed promotion for films, promotion platform for overlooked and overvalued film stars as well as for the channel.

Asianet Film Awards

The Asianet Film Awards were instituted by Asianet with the pristine idea to honour both artistic and technical excellence in the Malayalam film industry. Held and broadcast annually since 1998, the ceremony has gained in popularity over the years and is currently one of the most-watched award ceremonies in Kerala in television rating. It has become a tool for influencing mindset of Malayalees in general with an array of big-small time actors and actress'.

Asianet Television Awards

The Asianet Television Awards (ATA) is one of Asianet newer ventures. It is promotional platform of Asianet's TV shows. Since TV actors and actress' lack a strong society like Association of Malayalam Movie Artists, Asianet conducts functions to token their actors, directors, producers and production houses alternatively.

Most awards
Film Wins Nominations
Gayathri Arun
6 13
Roopa Sri
5 8
Pradeep Panicker
5 6
Archana Susheelan
5 6
Rekha Ratheesh
5 7
Vivek Gopan
5 13
Kottayam Rasheed & Praveen Kadakkavoor
4 6
Sajan Surya
4 7


Main Awards
Year Best Serial Best Actor Best Actress Best Director
2005 Swapnam Suresh Krishna & Anoop Menon(Swapnam) & (Megham) Praveena & Chippy Renjith (Swapnam) & (Sthree oru santhwanam) K. K. Rajeev (Swapnam)
2006 Sthree 2 Siddhique (Sthree 2) Vinaya Prakash (Sthree 2) K. K. Rajeev(Amma manassu)
2008 Ente Manasaputhri Anand Kumar (Nomabarappoovu)

Sreekala Sasidharan (Ente Manasaputhri)

Suresh Unnithan (Swamy ayyappan)

2011 Harichandhanam Arun Ghosh (Paarijatham) Rasna (Paarijatham) Sujit Sunder ( Autograph)
2012 Kumkumapoovu Sajan Surya (Kumkumapoovu) Asha Sarath (Kumkumapoovu) Praveen Kadakkavoor (Kumkumapoovu)
2013 Sthreedhanam Sajan Surya (Kumkumapoovu) Shelly Kishore & Divya Vishwanath (Kumkumapoovu) & (Sthreedhanam) Krishnamoorthi (Sthreedhanam)
2014 Parasparam Vivek Gopan (Parasparam) Rekha Ratheesh (Parasparam) Harrison (Balaganapathy)
2015 Karuthamuthu Kishor Satya (Karuthamuthu) Gayathri Arun (Parasparam) Praveen Kadakkavoor (Karuthamuthu)
2016 Parasparam Kishor Satya (Karuthamuthu) Meghna Vincent (Chandanamazha) Praveen Kadakkavoor (Karuthamuthu)
2017 Vanambadi Sajan Surya (Bhaarya) Chippy Renjith (Vanambadi) Praveen Kadakkavoor (Karuthamuthu)
2018 Kasthooriman (TV series) Sajan Surya (Bhaarya) Gayathri Arun (Parasparam) Harisson (Parasparam)
Year Best Negative actor (Male) (Female) Best Character Artist (Male) Female) Popular actor Popular actress child artist
2005 Chandra Lakshman G. K. Pillai (actor)
/Prem Prakash
Srividya - - Sanusha
2006 Chandra Lakshman Sanusha
2008 Jayan Cherthala Archana Susheelan Devan Sona Nair Kaushik Babu - Nikitha
2011 Kishore Aishwarya T.S.Raju Sona Nair Sarath Das Praveena Jeevan / Sandra
2012 Rajesh Hebbar Ashwathy T.S.Raju Mallika Sukumaran Shanavas Archana Susheelan Malavika
2013 Devendranadh Ashwathy
/ Sonu SK
Vishnu Prakash Sudha Chandran Rajeev Roshan Chitra Shenoy Lekshmipriya
2014 Shobi Thilakan Kanya Bharathi Kottayam Pradeep Roopa Sree Sarath Das Divya Vishwanath Sidharth,Biswas Chaitanya,Niranjana
Sebin,Aditya
2015 Jishin Mohan Shalu Kurien
/Sonu SK
Santosh Kurup Roopa Sree
/Rekha Ratheesh
Vivek Gopan Meghna Vincent
/Chitra Shenoy
-
2016 Naveen Arakkal Archana Susheelan Santosh Kurup Rekha Ratheesh
/ Thara Kalyan
Subramaniam Gayathri Arun Akshara Kishor
2017 Naveen Arakkal Archana Susheelan Kottayam Pradeep Rekha Ratheesh Subramaniam Alina Padikkal Gauri Krishnan
2018 Arun G Raghavan Suchithra Santhosh Kurup Praveena Sai Kiran Ram Darshana Sana

Asianet Comedy Awards

This awards is to honor comedy artists of Malayalam cinema and serial industry. This Award show completed its third season in November 2017. Adlxux Convention Centre, Angamali, Cochin hosted the first and second season Asianet comedy awards.

Programming and shows

Asianet is a general entertainment channel with programmes in a wide variety of genres including Malayalam-language movies, soaps, reality shows, talk shows, news programmes, travel shows and music-based shows. While programming is mainly targeted at family audiences, there are several programmes aimed towards specific audiences such as shows for children, teenagers, young working professionals and elders.

The channel also broadcasts a successful musical talent reality contest - Idea Star Singer.

Current shows

Title Time slot Number of Episodes
Primetime soap operas
Swami Ayyappan 5:00 pm IST 100 (as on 11 March)
Vezhambal 5.30 pm IST 213

(as of 08 March)

Sree Murugan 6:00 pm IST 100 (as of 8 March)
Parasparam 6.30pm IST 1405

(as of 12 March)

Vanambadi 7:00 pm IST 340

(as of 8 March)

Neelakkuyil 7:30 pm IST 1 (as of 25 February)
Karuthamuthu 8:00 pm IST 1035

(as of 12 March)

Kasthooriman 8:30 pm IST 75

(as of 8 March)

Bharya 9.00pm IST 550

(as 8 March)

Other Shows
Mukthi Sudhakaram 6:15am IST(Monday to Saturday) 2363

(as on 11 October)

Padheyam 6:45am IST(Monday to Saturday) 222

(as on 11 October)

Taste Time 12:30 pm IST
4:00pm IST (Monday to Friday)
1155

(as of 11 October)

Comedy Stars Season 2 9:30 pm IST (Monday to Thursday) 626

(as of 11 October)

Badai Bunglow 8:30 pm IST (Sundays) 189

(as of 1 March)

Urvashi Theaters 9:30pm IST (Friday,Saturday) 16

(as of 9 March)

Anantham Ajnatham 6:30 am IST (Sundays) 1170

( as on 6 August )

Cinema Diary 1:00pm IST(Sundays) 857

(as on 6 August)

Kissan Krishideepam 7:30 am IST(Sat/sun) 722

(as on 6 August)

Singapore Choice 6:00am IST(Sundays) 501

(as on 6 August)

Singapore Taste 6:45 am IST (Saturdays) 76

(as on 5 August)

US Weekly Roundup 7:00 am IST(Saturdays) 701

(as on 5 August)

Surya Festival 2015 7:00am IST(Sundays) 103

(as on 10 August)

Kerala Cafe 3:30pm (Saturdays) 16 (as on 10 March)
Chill Bowl 8:55am (Saturday)
Pathanjali Yoga 5:00am(Sundays)
5:15am IST (Monday - Saturday)
90 (as on 13 October)

References

  1. ^ a b "Archived copy". Archived from the original on 12 January 2015. Retrieved 2015-01-27. 
  2. ^ a b "Star buys majority in Asianet; forms JV with Rajeev Chandrasekhar Reuters". In.reuters.com. 2008-11-17. Retrieved 2010-07-16. 
  3. ^ "Star TV buys majority in Jupiter Entertainment". Business Standard. 2008-11-16. Retrieved 2013-10-20. 
  4. ^ "Asianet to launch movie channel on July 15". Business Line. 11 July 2012. 
  5. ^ "Asianet to launch 24 hour movie channel". Business Standard. 11 July 2012. 
  6. ^ VCCircle (2008-11-17). "M & A Star Buys Majority In Asianet; Forms JV With Rajeev Chandrasekhar". contentSutra. Retrieved 2010-07-16. 
  7. ^ "" (2009-05-15). "SHYAMASUNDARA Signature song of Asianet By Pavitra online". YouTube. Retrieved 2010-07-16. 

https://www.keralatv.in/2013/02/asianet-channel-new-logo/

External links


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