AsiaOne is Singapore's first pure play digital content platform, serving readers primarily in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federal constitutional monarchy consists of thirteen states and three federal territories, separated by the South China Sea into two regions: Peninsular Malaysia and Borneo's East Mal ...

, and

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

. AsiaOne was first launched in 1995 by Singapore Press Holdings and is currently a joint venture between mm2 Asia and SPH Media Trust. On 5 June 2000, SPH AsiaOne Ltd was listed on the Singapore Exchange. It was delisted on 24 January 2002. AsiaOne was revamped in July 2021, focusing on being "Off Centre, On Trend", that is, offering the reader a fresh perspective of what's happening packaged in a relatable way that matters. The website is one of the top news and information websites in Singapore by readership. AsiaOne's won the Silver award for the Best News Website Or Mobile Service for its NewsLite service in 2021 at the WAN-IFRA Digital Media Awards Asia 2021.

Content

AsiaOne initially started as a news aggregator covering news from across the Southeast Asian region. Today, over 90% of its content is organically created by a team of in-house writers and video producer. It's core verticals are News, Entertainment, Lifestyle and Digital Culture. In April 2021, AsiaOne added a new sustainability-focused vertical, EarthOne. The vertical house articles that discuss climate change and sustainability issues. AsiaOne believes that there are multiple ways to tell a story, each with its own unique spin and audience. It just takes effort to find a good angle. News is curated and reported to be relevant to the everyday Gen Z and Millennial person. Entertainment focuses on news from Asian music, TV & movies, including concerts, celebrity updates and interviews. Lifestyle brings content on food, finance, travel and health to share what's new and trending. Over 60% of AsiaOne's readers are between the ages of 18 to 44. AsiaOne's website is free-to-use, and has a social media reach on Facebook, Instagram,

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

and

Dailymotion Dailymotion is a French video-sharing technology platform owned by Vivendi. North American launch partners included Vice Media, Bloomberg and Hearst Digital Media. It is among the earliest known platforms to support HD (720p) resolution vid ...

. AsiaOne's social media performance includes over 45 million reach on Facebook, with an average 10 million monthly Facebook engagements, and over 9.5 million monthly minutes viewed via FB watch.

Management and staff

Low Huan Ping was the founding CEO of AsiaOne, the current CEO is Sean Ler. The current Head of Content is Tan Thiam Peng. Previous editors include Margaret Thomas
Paul JansenIrene Ngoo
and Adrian Tay.

References

External links

* 1998 establishments in Singapore SPH Media Trust {{news-website-stub