Asda Mobile is a

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

(MVNO) in the United Kingdom operated by

Asda Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of York ...

and using the

Vodafone Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...

network. Asda Mobile previously used the EE network before reverting to

in 2021. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM card (standard, micro or nano SIM) or through an Asda Mobile handset.

Handsets

There are many phones available from Asda, either in store or from their online service Asda.com. Asda sells both unlocked and locked phones: locked phones are locked to one of the major networks in the UK and sold with their SIM and potential phone customisations.

Coverage and network

Asda Mobile initially used the

infrastructure until 2013, when it switched to EE. A return to

was announced in October 2020, with customers being switched over in February 2021. The move brought additional features, including

WiFi Calling Generic Access Network (GAN) is a protocol that extends mobile voice, data and multimedia ( IP Multimedia Subsystem/ Session Initiation Protocol (IMS/SIP)) applications over IP networks. Unlicensed Mobile Access (UMA) is the commercial name used by ...

and unlimited data plans.

Awards

Asda Mobile was awarded the ''

Which? ''Which?'' is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights and offering independe ...

'' award for "Best Mobile Network" for 2010, 2011 and 2012, and was recommended in 2016. Asda Mobile was also named as a ''Which?'' recommended provider for 2019 and 2018. Awards were based on coverage, pricing and customer service.

References

External links

Official WebsiteOld Websiteprice comparison on three.co.uk
{{Walmart Mobile virtual network operators British companies established in 2007 Telecommunications companies established in 2007 Mobile phone companies of the United Kingdom