Arthur Godfrey's Talent Scouts
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''Arthur Godfrey's Talent Scouts'' (also known as ''Talent Scouts'') was an American radio and television variety show which ran on CBS from 1946 until 1958. Sponsored by
Lipton Tea Lipton is a British brand of tea, owned by Ekaterra. Lipton was also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is named after its founder, Sir Thomas Lipton, wh ...
, it starred
Arthur Godfrey Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. At the peak of his success, in the early-to-mid 1950s, Godf ...
, who was also hosting ''
Arthur Godfrey and His Friends ''Arthur Godfrey and His Friends'' is an American television variety show hosted by Arthur Godfrey. The hour-long series aired on CBS Television from January 1949 to June 1957 (as ''The Arthur Godfrey Show'' after September 1956), then again as a ...
'' at the same time.


Overview

The concept for the show was that Godfrey had several "talent scouts" who brought their discoveries onto the program to showcase their talents. The winner of each show was determined by a meter that judged the audience's applause. The radio series began July 2, 1946, and was heard on CBS Tuesday evenings at 9pm. The winner on October 1, 1946, was pianist José Melis, who later became a familiar late night television personality as the orchestra leader on
Jack Paar Jack Harold Paar (May 1, 1918 – January 27, 2004) was an American talk show host, author, radio and television comedian, and film actor. He was the second host of '' The Tonight Show'' from 1957 to 1962. ''Time'' magazine's obituary of Paar rep ...
's ''
Tonight Tonight may refer to: Television * ''Tonight'' (1957 TV programme), a 1957–1965 British current events television programme hosted by Cliff Michelmore that was broadcast on BBC * ''Tonight'' (1975 TV programme), a 1975–1979 British current ...
'' show. In the summer of 1947, ''Arthur Godfrey's Talent Scouts'' moved to Fridays at 9:30 p.m. After August 1947 it aired on Mondays at 8:30 p.m. The radio show continued until October 1, 1956. With Archie Bleyer leading the orchestra, the show's announcer was George Bryan. The show's opening (to the tune of "Four and Twenty Blackbirds") featured Peggy Marshall and the Holidays singing: :Here comes Arthur Godfrey :Your talent scout emcee :Brought to you by Lipton :Brisk Lipton Tea :You know it's Lipton Tea :If it's B-R-I-S-K :You know it's Arthur Godfrey :When you hear them play ... At that point, the music would segue into trombonist
Lou McGarity Robert Louis McGarity (July 22, 1917 – August 28, 1971) was an American jazz trombonist who was a member of the Benny Goodman big band during the late 1930s and early 1940s. After serving in the military, he was a studio musician in New York Cit ...
and the orchestra playing Godfrey's familiar theme song, "Seems Like Old Times", sometimes with Godfrey singing or humming along. Contestants on the show included
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and
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, all of whom went on to perform on ''Arthur Godfrey and His Friends''. Other contestants included
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,
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,
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, Florian ZaBach, Wally Cox, Vic Damone, The Diamonds,
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, Steve Lawrence,
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, Leslie Uggams, Lorraine Donahue (who later appeared on '' The Voice of Firestone''),
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, Roger Williams (pianist), and Jonathan Winters. Swedish singer Kjerstin Dellert won a contest in 1948 with '' Someone to Watch Over Me'', beginning her career as a vocalist there.
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first gained national attention with a winning performance of ''
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'' on the January 21, 1957, broadcast. Among those who auditioned but were not chosen to appear on the broadcast were
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, and
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the " King of Rock and Roll", he is regarded as one of the most significant cultural figures of the 20th century. His ener ...
.


Television

On television, ''Arthur Godfrey's Talent Scouts'' premiered December 6, 1948. According to the
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
, it was the highest rated television show for the 1951–1952 season. It remained a highly popular show through the decade. The show took a great drop in ratings after orchestra bandleader Archie Bleyer left in the 1954–1955 season, but rebounded as the scouts continued to discover more talent. However, by the fall of 1957, television audiences began to prefer westerns and adventure shows to quiz programs and Godfrey's ratings dropped out of the top 30 Nielsen Chart. The show aired its final episode on January 1, 1958. On December 24, 1956, the show became the first entertainment program to be
videotape Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videoca ...
d for broadcast, as the then-new technology was used for a time-delayed rebroadcast in the
Pacific Time Zone The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00 ...
. An
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quadruplex videotape machine recorded the initial live broadcast to the Eastern part of the country, which was replayed three hours later.Val Adams, "C.B.S. Shows Off Tape-Recorded TV", ''The New York Times'', December 21, 1956, p. 43. As with his radio programs, CBS allowed Godfrey to periodically host the show remotely from his Virginia farm while the rest of the cast and guests performed in New York.


Broadcast history

''Arthur Godfrey's Talent Scouts'' aired Monday at 8:30-9:00 PM on CBS its entire run.


Ratings

*1950–1951:#

*1951–1952:#

*1952–1953:#

*1953–1954:#

*1954–1955:#1

*1955–1956:#1

*1956–1957:#1


References


Sources

Dunning, John. ''On the Air: The Encyclopedia of Old-Time Radio''. New York: Oxford University Press, 1998.


Listen to


Internet Archive: Arthur Godfrey


External links

* {{TopUSTVShows 1948 American television series debuts 1958 American television series endings 1940s American radio programs 1940s American variety television series 1950s American variety television series American variety radio programs American live television series Black-and-white American television shows CBS original programming English-language television shows Nielsen ratings winners Television series based on radio series CBS Radio programs