Arthur Asa Berger
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Arthur Asa Berger (born 1933) is Professor Emeritus in Broadcast and Electronic Communication Arts at
San Francisco State University San Francisco State University (commonly referred to as San Francisco State, SF State and SFSU) is a public research university in San Francisco. As part of the 23-campus California State University system, the university offers 118 different ...
.


Early life and education

He received a "Catholic" education in his public high school despite the fact that he is
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
. Most of his teachers were
Catholics The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
who were educated at
Boston College Boston College (BC) is a private Jesuit research university in Chestnut Hill, Massachusetts. Founded in 1863, the university has more than 9,300 full-time undergraduates and nearly 5,000 graduate students. Although Boston College is classified ...
or
College of the Holy Cross The College of the Holy Cross is a private, Jesuit liberal arts college in Worcester, Massachusetts, about 40 miles (64 km) west of Boston. Founded in 1843, Holy Cross is the oldest Catholic college in New England and one of the oldest in ...
. He gradually developed interest in writing and drawing. He got a B.A. in literature and philosophy at the University of Massachusetts in 1954, assuming that a good education would fit him for any job. Then he applied to graduate school in journalism, thinking that he liked to write and might find journalism an interesting career. He was accepted into the University of California Berkeley journalism school and started there in the summer of 1954 but transferred to the University of Iowa where he could work with people like Marguerite Young. He was also able to take a couple of philosophy courses with Gustav Bergmann from the Vienna Circle. He was drafted in the summer of 1956, eleven days after he received his MA. He got out of the Army in 1958 and went to Europe for a year.


Academic career

A year after he came back from Europe, he enrolled at the University of Minnesota's program for a PhD in
American Studies American studies or American civilization is an interdisciplinary field of scholarship that examines American literature, history, society, and culture. It traditionally incorporates literary criticism, historiography and critical theory. Schol ...
. In time, he ended up teaching in the Broadcast and Electronic Communication Arts department at
San Francisco State University San Francisco State University (commonly referred to as San Francisco State, SF State and SFSU) is a public research university in San Francisco. As part of the 23-campus California State University system, the university offers 118 different ...
where he taught courses on writing and media criticism. Berger has published more than 130 articles and more than 70 books in the course of his career. He spent 1963-64 as a
Fulbright The Fulbright Program, including the Fulbright–Hays Program, is one of several United States Cultural Exchange Programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people ...
scholar at the University of Milan and has also taught at Jinan University and Tsing Hua university in China, spent a month as a Fulbright Senior Specialist lecturing on semiotics in Argentina and lectured in more than a dozen universities in various countries. His works have been cited thousands of times by international academics.


Personal life

Berger is married to Phyllis Berger and they have two children. Their son Gabriel went to
Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
for his BA and has a Ph.D. in mathematics from Columbia. He works for Google now. Their daughter Nina has a doctorate from an institute that trains psychoanalysts and is a psychoanalyst. Jason Berger was his brother. He manages his personal weblog named ''Decoder Man''.http://decoderman.blogspot.com/


Selected bibliography

*(1982). Media analysis techniques. Beverly Hills: Sage Publications. *(1984). Signs in contemporary culture: An introduction to semiotics. New York: Longman. *(1989). Seeing is believing: An introduction to visual communication. Mountain View, Calif: Mayfield Pub. Co. *(1997). Bloom's morning: Coffee, comforters, and the secret meaning of everyday life. Boulder, Colo: Westview Press. *(1997) Postmortem for a Postmodernist. Walnut Creek, California: AltaMira Press *(1998). Media research techniques. Thousand Oaks: Sage Publications. *(2003). Durkheim is dead!: Sherlock Holmes is introduced to sociological theory. Walnut Creek, CA: Altamira Press/Rowman & Littlefield Publishers. *(2011). Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society. Boulder, Colo: Rowman & Littlefi eld Publishers, Inc. *(2017). The Art of Comedy Writing. Routledge.


References

{{DEFAULTSORT:Berger, Arthur Asa American cultural critics Communication scholars 1933 births Living people Date of birth missing (living people) Place of birth missing (living people) American media critics Mass media theorists North American cultural studies Philosophers of language Rationalists Television studies San Francisco State University faculty Jewish American social scientists Jewish American writers American male essayists Screenwriting instructors Philosophers from California Writers from San Francisco 21st-century American male writers 21st-century American essayists