Applied Media Technologies Corporation (AMTC) is a

Tampa, Florida Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough ...

-based provider of commercial sound equipment, "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage, and background music for businesses as a partner of

SIRIUS Satellite Radio Sirius Satellite Radio was a satellite radio (SDARS) and online radio service operating in North America, owned by Sirius XM Holdings. Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially lau ...

TelAdvantage

AMTC's clients include

Allstate Insurance The Allstate Corporation is an American insurance company, headquartered in Northfield Township, Illinois, near Northbrook since 1967. Founded in 1931 as part of Sears, Roebuck and Co., it was spun off in 1993 but still partially owned by ...

Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...

Spherion Spherion is a North American temporary work agency headquartered in Atlanta, Georgia, that operates under a variety of brand names. History Spherion was first known as City Car Unloaders, a Chicago company created by Leroy Dettman and Joseph Perfet ...

and

Raymond James Financial Raymond James Financial, Inc. is an American multinational independent investment bank and financial services company providing financial services to individuals, corporations, and municipalities through its subsidiary companies that engage pri ...

. In 2008, the TelAdvantage offering was expanded to include overhead messaging in retail stores and automotive showrooms. AMTC manufactures two digital

MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...

player devices for this purpose, the ''iQueue 3.5'' and the ''RemoteLink IP''. They are also in the final stages of testing with their new device which will control music, video and on hold messaging from the same device eliminating the need for multiple devices separating themselves from other providers.

Sirius Music for Business

Sirius Music for Business is used in hotels, retail stores, automotive dealerships and restaurant chains, including

Big Boy Restaurants Big Boy Restaurant Group, LLC is an American restaurant chain store, chain headquartered in Warren, Michigan, Warren, Michigan. Frisch's Big Boy Restaurants is a restaurant chain with its headquarters in Cincinnati, Ohio. The Big Boy name, desi ...

and

Huddle House Huddle House, Inc. is an American casual dining franchisor. There are 339 units in 23 different states, with a concentration in the southeast United States. History The chain was started in April 1964 in Decatur, Georgia by John Sparks, with the ...

. In 2006, AMTC executed agreements to install Sirius Business in Yum Brands ( A&W,

Long John Silver's Long John Silver's (formerly known as Long John Silver's Seafood Shoppes and sometimes abbreviated as LJS) is an American chain of fast-food restaurants that specializes in seafood. The brand's name is derived from the novel '' Treasure Island ...

, KFC,

Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and desse ...

and

Taco Bell Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, includi ...

FOCUS Brands Focus Brands is an American company that is an affiliate of the American private equity firm Roark Capital Group that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. I ...

( Carvel,

Cinnabon Cinnabon is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is a cinnamon roll. As of December 2017, there are more t ...

Schlotzsky's Schlotzsky's is an American franchise chain of restaurants, specializing in sandwiches and pizza. The company is headquartered in Atlanta, Georgia. Schlotzsky's has more than 330 franchised and company-owned locations throughout the United Stat ...

and

Moe's Southwest Grill Moe's Southwest Grill, referred to informally as Moe's, is an American fast casual restaurant franchise chain that was founded in Atlanta, Georgia, in December 2000FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill', Apri ...

) and

Wendy's Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was ...

stores, among others. AMTC's SIRIUS offering is featured in many of the same automotive dealerships that sell Sirius in cars, including

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

, Volkswagen of America,

Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...

Chrysler Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...

Land Rover Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rove ...

Jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus ''Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the th ...

, and

Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one ...

among others. AMTC renewed its contract with ABMC in September 2009 for another three years, shortly after ABMC renewed its own contract with Sirius for the same time period.

Commercial sound equipment

In conjunction with its two music offerings, AMTC manufactures branded 70 V and 100 V commercial sound equipment. The product line includes amplifiers ranging from 8 W to 1400 W, wired and wireless paging microphones, and an array of speakers, including recess-mount models, surface-mount box speakers, and specialty speakers for outdoor use.

Timeline

* 1991 - AMTC begins operations in

as an

on-hold messaging On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. Also called audio marketing, on-hold messaging is a specialist area of ma ...

vendor. * 1993 - AMTC releases its patented ''Optical Disk Repeater 1000''. The device was the first

compact disc The compact disc (CD) is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In August 1982, the first compact disc was manufactured. It was then released in O ...

-based "on hold" player on the market. * 1998 - AMTC revamps the ODR-1000 with its ''TraxMaster'', and added the ''iQueue'' (a removable memory card player) and the ''RemoteLink td64'', which permitted remote-initiated downloading of messages via a

modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by modulating one or more c ...

. * 2000 - AMTC moves into its new headquarters in

Clearwater, Florida Clearwater is a city located in Pinellas County, Florida, United States, northwest of Tampa and St. Petersburg. To the west of Clearwater lies the Gulf of Mexico and to the southeast lies Tampa Bay. As of the 2020 census, the city had a popu ...

* 2000 - AMTC installs its ''RemoteLink td64'' in every

Bally Total Fitness Bally Total Fitness Holding Corporation was an American fitness club chain. At its 2007 peak, prior to the filing of the first of two Chapter 11 bankruptcies, Bally operated nearly 440 facilities located in 29 U.S. states, Mexico, Canada, South K ...

gym. * 2003 - AMTC signs agreement with ABMC to distribute

Sirius Satellite Radio Sirius Satellite Radio was a satellite radio (SDARS) and online radio service operating in North America, owned by Sirius XM Holdings. Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially lau ...

for businesses. * 2003 - AMTC introduces a third CD-based "on hold" player, the ''TraxMaster II'', and releases the ''iQueue II'', a

CompactFlash CompactFlash (CF) is a flash memory mass storage device used mainly in portable electronic devices. The format was specified and the devices were first manufactured by SanDisk in 1994. CompactFlash became one of the most successful of the e ...

-based

player for "on hold" messaging. The iQueue II works in conjunction with HoldDirect.com, the first web-based distribution system for "on hold" messages. * 2004 - AMTC becomes a preferred on-hold messaging vendor for Nationwide Insurance and rolls out its ''iQueue II'' digital messaging player to the offices of Royal Caribbean. * 2005 - Major endorsements and partnerships include

Daimler-Chrysler The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactur ...

, and

. * 2006 - Major partnership deals signed include

Yum! Brands Yum! Brands, Inc. (or Yum!), formerly Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the ...

, Piggly Wiggly,

Cici's Pizza Cicis is an American chain of buffet restaurants based in Coppell, Texas, specializing in pizza. The company was founded in 1985, and started franchising by 1987. There are 299 franchised and corporately owned restaurants in 24 states. In November ...

Sysco Sysco Corporation (short for Systems and Services Company) is an American multinational corporation involved in marketing and distributing food products, smallwares, kitchen equipment and tabletop items to restaurants, healthcare and education ...

Foodservice and

Wendy's International The Wendy's Company is an American holding company for the major fast food chain Wendy's. Its headquarters are in Dublin, Ohio. The company's principal subsidiary, Wendy's International, is the franchisor of Wendy's restaurants. Wendy's Inter ...

. * 2007 - AMTC announces national rollouts of Sirius Business to Volkswagen of America dealers and McCoy's Building Supply stores. * 2007 - AMTC announces it has updated all the components in the Sirius Business Equipment Kit and promises more product updates this year. * 2007 - AMTC installs SIRIUS service in the new team headquarters of the

Tampa Bay Buccaneers The Tampa Bay Buccaneers are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The cl ...

and the speakers and amplifiers driving the

Mountain Dew Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Brid ...

Extreme Zone in

Tropicana Field Tropicana Field (commonly known as the Trop) is a multi-purpose domed stadium located in St. Petersburg, Florida, United States. The stadium has been the home of the Tampa Bay Rays of Major League Baseball (MLB) since the team's inaugural sea ...

, home of the

Tampa Bay Rays The Tampa Bay Rays are an American professional baseball team based in St. Petersburg, Florida. The Rays compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Since its inception, the team's home v ...

. * 2008 - AMTC becomes the national music and messaging vendor for

True Value In statistics, as opposed to its general use in mathematics, a parameter is any measured quantity of a statistical population that summarises or describes an aspect of the population, such as a mean or a standard deviation. If a population exa ...

and its subsidiaries, as well as ''Anytime Fitness'' and

Snap Fitness Snap Fitness is a privately owned and operated health and fitness club founded in 2003 by Peter Taunton. Its headquarters is in Chanhassen, Minnesota, United States. Snap Fitness is associated by ownership and otherwise with other fitness and ...

, among others. * 2008 - AMTC more than doubles its sound equipment line, offering several new rack-mountable amplifiers and specialty speakers. * 2009 - AMTC releases the ''iQueue 3.5'', an updated version of the iQueue III, as well as the ''RemoteLink IP'', an

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, p ...

-based

store and forward Store and forward is a telecommunications technique in which information is sent to an intermediate station where it is kept and sent at a later time to the final destination or to another intermediate station. The intermediate station, or node in ...

player device for on-hold and in-store music and messaging. * 2009 - AMTC renews its reseller contract with ABMC through 2012. * 2015- AMTC is in the final testing stages of their RAV player, the first all in one background music, video, and on hold messaging device, which they hope will revolutionize the industry and heighten the standards for business sound forever.

References

{{Reflist
Hotel Interactive
- Article covering AMTC's agreement with the Four Seasons Hotel Silicon Valley
AMTC agrees to install TelAdvantage in Woodfin Suites locations

National Piggly Wiggly Owner's Association
- Piggly Wiggly endorses AMTC/Sirius as their preferred background music provider
American Express Restaurant Briefing March-April 2006
- AMEX discusses the particulars of Sirius Business, VP Sales/Marketing Clayton Burton quoted

External links

Applied Media Technologies Corporation's official site

AMTC Business Music Corporation's official site

AMTC's SIRIUS Music for Business site

AMTC's TelAdvantage site
Industrial music services Companies based in Clearwater, Florida Business services companies established in 1991 Sirius Satellite Radio XM Satellite Radio 1991 establishments in Florida Sirius XM