Appliances Online is an online retailer for

white goods A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cookin ...

and

home appliances A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ty ...

that is based in

Sydney, Australia Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...

. The company is a subsidiary of the family-run Winning Group, which includes

Winning Appliances Winning Appliances is a fourth-generation Australian family-owned kitchen and laundry specialist. The company operates fifteen showrooms across Australia, seven of which are in New South Wales, two in Queensland, two in Victoria, three in Weste ...

, Winning Services and Home Clearance, all of which either sell or deliver major domestic appliances. The company claims to have served more than 1.7 million Australian customers nationwide.

History

Appliances Online was established in 2005 by John Winning. He spotted an opportunity in the market for a specialist online retailer of appliances and white goods in Australia. The company was founded as an online competitor to other electrical and white goods retailers. The business model is based on targeting two kinds of customers, those who are limited on time and those who need a replacement. Appliances Online has its own shipping service to the

greater Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountains ...

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...

Gold Coast Gold Coast may refer to: Places Africa * Gold Coast (region), in West Africa, which was made up of the following colonies, before being established as the independent nation of Ghana: ** Portuguese Gold Coast (Portuguese, 1482–1642) ** Dutch G ...

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...

, and

Hunter Hunting is the human activity, human practice of seeking, pursuing, capturing, or killing wildlife or feral animals. The most common reasons for humans to hunt are to harvest food (i.e. meat) and useful animal products (fur/hide (skin), hide, ...

regions. The company employs 150 people in its head office in Sydney and in its warehouses across Australia. In 2011, the average sale price on Appliances Online was $1000. In December 2010, Appliances Online purchased the domain and website for

Big Brown Box Big Brown Box was an online retailer of audio visual products, based in Sydney, Australia. It was a subsidiary of Winning Appliances and Appliances Online until 2015 when it was merged with Appliances Online. History An online retail site t ...

to act as a retail arm in the audio visual market. The Appliances Online warehouse in Brisbane allowed Winning Appliances to launch its first showroom in Queensland in August 2011. In March 2015, Big Brown Box was consolidated into Appliances Online, allowing the Appliances Online website to begin selling audio visual and consumer electronic products.

Motorsport

Appliances Online and

Walkinshaw Andretti United Walkinshaw Andretti United is an Australian motor racing team based in the Melbourne suburb of Clayton. The team currently fields two Holden ZB Commodores in the Supercars Championship for Nick Percat and Chaz Mostert, along with a Porsche ...

partnership began in 2019 sponsoring the #22

Holden Commodore ZB The Opel Insignia is a large family car (D-segment in Europe) developed and produced by the German car manufacturer Opel since 2008. Taking its name from a 2003 concept car, the model line serves as the flagship Opel car line, slotted above the ...

James Courtney James Anthony Courtney (born 29 June 1980) is an Australian racing driver competing in the Supercars Championship, Repco Supercars Championship. He currently drives the No. 5 Ford Mustang (sixth generation), Ford Mustang GT for Tickford Racing. ...

. In 2020 Appliances Online carried on their partnership with WAU now sponsoring the #25

Chaz Mostert Chaz Mostert (born 10 April 1992) is an Australian professional racing driver competing in the Repco Supercars Championship. He currently drives the No. 25 Holden ZB Commodore for Walkinshaw Andretti United. Mostert was the winner of the 2021 ...

References

{{reflist

External links

Official website
; Consumer reviews
Consumer feedback and reviews of service
Companies based in Sydney Online retailers of Australia Retail companies established in 2005 Privately held companies of Australia