''Antes muerta que Lichita'', (English title: ''Anything but Plain'')(More literally, ''I'd Rather be Dead Than Lichita'') is a Mexican

telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...

produced by

Rosy Ocampo Rosy Ocampo (born on November 11, 1959 in México City, D.F., México) is a Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabi ...

for

Televisa Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...

Plot

Lichita (

Maite Perroni Maite Perroni Beorlegui (born 9 March 1983) is a Mexican actress, singer, songwriter and producer. Perroni gained international fame in 2004 as a member of the Latin Grammy-nominated Latin pop group RBD. As an actress, Perroni's career began ...

) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values.

Production

Production of ''Antes muerta que Lichita'' officially started on May 18, 2015. The telenovela was formerly known as ''Más canija que ninguna''. It will be the first telenovela in 4K resolution format produced by

Webnovela

During the

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

'' Upfront'', it was confirmed that ''Antes muerta que Lichita'', it will have its own webnovela, which can be seen in the same telenovela and by the

website.

Cast and characters

Main characters

as Alicia Gutiérrez López / Lichita, she is the assistant of Elías and other entrepreneurs of Icónika. * Eduardo Santamarina as Augusto de Toledo y Mondragón, he is the general president of Icónika. * Arath de la Torre as Roberto Duarte, he is a fake journalist who reaches Icónika order to obtain a high position in the company. *

Ingrid Martz Ingrid may refer to: * Ingrid (given name) * Ingrid (record label), and artist collective * Ingrid Burley, rapper known mononymously as Ingrid * Tropical Storm Ingrid, various cyclones * 1026 Ingrid, an asteroid * InGrid, the grid computing projec ...

as Luciana de Toledo y Mondragón, she is the niece and later revealed as the biological daughter of Augusto. *

Chantal Andere Chantal Andere (, born Jacqueline Chantal Fernández Andere; born January 25, 1972) is a Mexican actress and singer best known for her portraying as the villainess, the vamp or the bitter woman in telenovelas. She has come across as a serious ...

as Sandra Madariaga, she is the chief executive officer of Icónika. *

Manuel "Flaco" Ibáñez Manuel "Flaco" Ibáñez Martínez (born 17 October 1946) is a Mexican actor and comedian who has appeared in over 140 films and television shows in Mexico. Biography Manuel Ibáñez Martínez was born on 17 October 1946, the youngest of fou ...

as Ignacio "Nacho" Gutiérrez, he is the father of Lichita and Magos. *

Luz Elena González Luz Elena González (; better known as Luz Elena; born Luz Elena González de la Torre on August 22, 1974, in Guadalajara, Jalisco, Jalisco) is a Mexican actress and model. In 1994 she won the beauty contest Nuestra Belleza Jalisco 1994 and pa ...

as Jesusa “Chuchette” *

Macaria Macaria or Makaria ( Greek Μακαρία) is the name of two figures from ancient Greek religion and mythology. Although they are not said to be the same and are given different fathers, they are discussed together in a single entry both in the ...

as Fátima * Gabriela Platas as Beatriz Casablanca de Toledo y Mondragón

Recurring characters

Pablo Valentín (17 October 1972), known professionally as ''Pablo Valentín'' is a theater, film and television actor best known for his role as Pedro in ''Vecinos''. Early life Born in Guadalajara, Jalisco, Mexico, Valentín has appeared in telenovelas such ...

as Gumaro *

Roberto Blandón Roberto Blandon (born Roberto Blandon Jolly; March 8, 1961 in Mexico City) is a television actor in Mexico who starred in soap operas in that country in 1989, including the role of Henry in the soap opera "Mi segunda madre" producer Juan Osorio ...

as Rafael De Toledo y Mondragón * Sherlyn as Magos, she is the younger sister of Lichita. *

Eddy Vilard Eddy Vilard (born Manuel Eduardo Villasana Ruiz on November 2, 1988, in Cancún, Quintana Roo, Mexico) is a Mexican actor and model. Biography Before joining the cast of Rebelde, Eddy Vilard was part of the Necaxa and Cruz Azul soccer teams; ...

as Alejandro de Toledo y Mondragón Casablanca, he is the son of Augusto and Beatriz, and hides to the world that he is

gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...

for fear of bullying. *

Patricio Borghetti Juan Patricio Borghetti Imérito (; born December 5, 1973, in Buenos Aires) is an Argentine actor and singer. Life At the age of fourteen, he formed his first rock band, which was called "Sur" ("South"). He later worked as a model and appea ...

as Néstor Acosta, he is the "account executive" in Icónika. * Ricardo Fastlicht as Elías Merchant, he is the creative director general of Icónika. * Felipe Nájera as Marcelo *

Mónica Ayos Mónica Ayos is an Argentine actress. Biography Mónica Ayos Crámer was born in Buenos Aires. She is the daughter of the dancers Víctor Ayos and Mónica Crámer. As her parents frequently left the country on dance tours, she lived with her gra ...

as Valeria Iribarren * Wendy González as Brisa Pacheco, she is the art director in Icónika. *

Diego de Erice Diego de Erice (born August 9, 1986, Mexico city, Mexico), is a Mexican actor. He is known for his role on the soap opera ''Qué pobres tan ricos ''Qué pobres tan ricos'', is a Mexican telenovela produced by Rosy Ocampo and broadcast by Cana ...

as Braulio Moncada, he is the "account executive" in Icónika. * Ana Paula Martínez as Ximena Gutiérrez López * Vanessa Díaz as Dafne De Toledo y Mondragón Casablanca * Patricio de la Garza as Mateo Duarte Uribe * Jana Raluy as Venus Rodríguez * Luis Ramón Orozco as El vigilante * Carla Cardona as Martha * Ilse Ikeda as Ivonne * Rebeca Gucón as Ivette * Oswaldo Zárate as Gerardo "El Gerrys" * Estrella Solís as Paula * Ivan Nevelitchki as Draco *

Sylvia Pasquel Sylvia Pasquel (born Silvia Banquells Pinal, 13 October 1949) is a Mexican actress. Career 1960s At the age of nineteen, Pasquel did her first movie, '' El Despertar del Lobo'' (''The Wolf's Awakening''). That movie was made in 1968, the year i ...

as Elsa López de Gutiérrez, she is the mother of Lichita and Magos.

Guest stars

* Roberto Sen as Héctor Ontiveros * Fernando Larrañaga as Agente de la API #3 * José María Negri as Macario Santillana * Roberto D'Amico as Agente de la API #2 * Gonzalo Peña as Ángel * Mark Tacher as Luis Altamirano *

Gabriel Soto Gabriel Soto Díaz (born April 17, 1975) is a Mexican actor and model. He won the national male pageant El Modelo Mexico, and placed first runner-up in Mister World 1996. He was also a member of the former Mexican boy band Kairo, and acts i ...

as Santiago de la Vega * Patricia Navidad as Marlene Garbo *

Dominika Paleta Dominika Paleta (born Dominika Paleta Paciorek October 23, 1972 in Kraków, Poland) is a Polish-Mexican actress. Life and career Paleta's career has included roles in several telenovelas, most notably '' La usurpadora'' (1998). Other productio ...

as Sheyla

Awards and nominations

Mexico broadcast

References

External links

* {{Televisa telenovelas 2010s Televisa telenovelas 2015 Mexican television series debuts 2015 telenovelas 2010s Mexican television series Mexican LGBT-related television shows 2016 Mexican television series endings Spanish-language telenovelas